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Advanced Linkbuilding Strategies SES London 2012 Patrick Altoft
 

Advanced Linkbuilding Strategies SES London 2012 Patrick Altoft

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Link building has always been one of the most important and challenging aspects of SEO. Today, the complexities are even more profound due to social signals, which are yet another type of link. What ...

Link building has always been one of the most important and challenging aspects of SEO. Today, the complexities are even more profound due to social signals, which are yet another type of link. What is advanced to some is child's play to others, and identifying what works for you can be a challenge. From link baiting to testimonials, content distribution to widget distribution, we will look at what works and what doesn't, whether bad links actually exist, and how we can strip the wheat from the chaff to develop a good link-building strategy.

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    Advanced Linkbuilding Strategies SES London 2012 Patrick Altoft Advanced Linkbuilding Strategies SES London 2012 Patrick Altoft Presentation Transcript

    • ADVANCED LINKBUILDINGSTRATEGIESPatrick AltoftDirector of Search
    • Goal of LinkbuildingCreate just enough links to rank number 1 for yourtarget keywords without putting site at risk
    • DON’T BUILD LINKS WITHOUTIMPROVING THE SITE
    • Automated Content Ideas From Analytics
    • Send To Your Writers
    • Vary Anchor Text
    • Choose Landing Pages Not Keywords• Do keyword research• Allocate keywords to landing pages• Prioritise pages by sum of keyword search volume• Vary anchor text across all keywords• Mix in brand variations for good measure
    • Google Suggest & Keyword Tool used cars used cars for sale used cars for sale uk autotrader auto trader auto trader cars autotrader cars cars cars for sale cars for sale uk click here for used cars used car search
    • Linkbuilding processCompetitor Search Shortlist QA Analysis Google sites process Content PitchPlace links Story ideas production stories QA Promote Track links process links
    • The News Method Monday Shortlist Press News Target Sites Release Brainstorm Syndicate Social Blog Post Rewrite Publish
    • Competitor Analysis• Use searchmetrics to find most shared content
    • Twitition.com
    • Competitor Analysis• Use Open Site Explorer for link data too
    • Creating Social Hitlist• List all infographic sites• List all industry blogs• List all sites that have published a similar infographic in the past o Find using search o Find using “search by image”• You need to personally email 100+ websites• Seed by asking influential users to share via social media
    • Infographics Seed Paid Social Create Socially Campaign Email Email Pay For Industry Infographic Coverage? Sites Sites
    • TOOLS
    • Integration• Choose professional developers to build reliable tools
    • Link Monitoring Moz Metrics Target PageRank URL Link Crawler Anchor Indexed Text Count Bad External Words Links
    • Financial Modelling• How much is a link worth? Remember time = money
    • hreflang
    • Questions?• www.blogstorm.co.uk• www.branded3.com• twitter.com/patrickaltoft• patrick@branded3.com• We do free link analysis and link strategy for those who email me