Sxsw speaker submission_effectiveui_07252014
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Sxsw speaker submission_effectiveui_07252014

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In this presentation, I discuss some definitions of exceptional user experience and the real-world implications of purposefully diluting user experience for businesses, their customers, and the design ...

In this presentation, I discuss some definitions of exceptional user experience and the real-world implications of purposefully diluting user experience for businesses, their customers, and the design agencies who serve them.

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Sxsw speaker submission_effectiveui_07252014 Sxsw speaker submission_effectiveui_07252014 Presentation Transcript

  • July 25, 2014Presented by: Patrick Vinson Can Good UX Be Too Good?
  • What is Good UX?
  • Good UX does its job What is Good UX?
  • Good UX does its job It works in harmony with business and customer expectations What is Good UX?
  • Good UX does its job It works in harmony with business and customer expectations It’s considerate of users What is Good UX?
  • But more than that... What is Good UX?
  • Good UX can be beautiful What is Good UX?
  • Good UX can be beautiful It can be innovative What is Good UX?
  • Good UX can be beautiful It can be innovative It can be delightful and inspiring What is Good UX?
  • Good UX can be beautiful It can be innovative It can be delightful and inspiring It can establish a connection with the user that goes deeper than requirement What is Good UX?
  • So can Good UX be too good?
  • Well, arguably, yes it can So can Good UX be too good?
  • Non Profit Organizations So can Good UX be too good?
  • Non Profit Organizations Conservative Image Businesses So can Good UX be too good?
  • So what are the implications?
  • Businesses adopt trend-following UX So what are the implications?
  • Businesses adopt trend-following UX “Nobody ever got fired for buying Windows” So what are the implications?
  • Businesses adopt trend-following UX “Nobody ever got fired for buying Windows” A pain avoidance mindset So what are the implications?
  • Trend-following is not innovation So what are the implications?
  • Trend-following is not innovation It’s safe and therefore expected So what are the implications?
  • Trend-following is not innovation It’s safe and therefore expected It’s boring your user base So what are the implications?
  • Trend-following is not innovation It’s safe and therefore expected It’s boring your user base It’s limiting your potential So what are the implications?
  • Innovation is being out front So what are the implications?
  • Innovation is being out front It’s breaking some rules So what are the implications?
  • Innovation is being out front It’s breaking some rules It’s raising the bar So what are the implications?
  • So can Good UX be too good?
  • Well, no... So can Good UX be too good?
  • Well, no... HELL NO! So can Good UX be too good?
  • Businesses, customers, and the designers who serve them can and should demand more Good UX can’t be too good!
  • There are a lot of great examples out there Good UX can’t be too good!
  • There are a lot of great examples out there Use the power of beauty Good UX can’t be too good!
  • There are a lot of great examples out there Use the power of beauty Use the power of delight Good UX can’t be too good!
  • There are a lot of great examples out there Use the power of beauty Use the power of delight Use the power of storytelling Good UX can’t be too good!
  • Abandon the pain avoidance mindset Good UX can’t be too good!
  • Abandon the pain avoidance mindset “Pain is weakness leaving your body” Good UX can’t be too good!
  • Abandon the pain avoidance mindset “Pain is weakness leaving your body” Embrace the horror, baby! Good UX can’t be too good!
  • Work for a way to have it all Good UX can’t be too good!
  • 888.310.5327 / effectiveui.com© 2014 EffectiveUI, Inc. Thank You!