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July 25, 2014Presented by: Patrick Vinson
Can Good UX Be Too Good?
What is Good UX?
Good UX does its job
What is Good UX?
Good UX does its job
It works in harmony with business and
customer expectations
What is Good UX?
Good UX does its job
It works in harmony with business and
customer expectations
It’s considerate of users
What is Good UX?
But more than that...
What is Good UX?
Good UX can be beautiful
What is Good UX?
Good UX can be beautiful
It can be innovative
What is Good UX?
Good UX can be beautiful
It can be innovative
It can be delightful and inspiring
What is Good UX?
Good UX can be beautiful
It can be innovative
It can be delightful and inspiring
It can establish a connection with the
us...
So can Good UX be too good?
Well, arguably, yes it can
So can Good UX be too good?
Non Profit Organizations
So can Good UX be too good?
Non Profit Organizations
Conservative Image Businesses
So can Good UX be too good?
So what are the implications?
Businesses adopt trend-following UX
So what are the implications?
Businesses adopt trend-following UX
“Nobody ever got fired for buying
Windows”
So what are the implications?
Businesses adopt trend-following UX
“Nobody ever got fired for buying
Windows”
A pain avoidance mindset
So what are the imp...
Trend-following is not innovation
So what are the implications?
Trend-following is not innovation
It’s safe and therefore expected
So what are the implications?
Trend-following is not innovation
It’s safe and therefore expected
It’s boring your user base
So what are the implications?
Trend-following is not innovation
It’s safe and therefore expected
It’s boring your user base
It’s limiting your potential...
Innovation is being out front
So what are the implications?
Innovation is being out front
It’s breaking some rules
So what are the implications?
Innovation is being out front
It’s breaking some rules
It’s raising the bar
So what are the implications?
So can Good UX be too good?
Well, no...
So can Good UX be too good?
Well, no...
HELL NO!
So can Good UX be too good?
Businesses, customers, and the
designers who serve them can and
should demand more
Good UX can’t be too good!
There are a lot of great examples
out there
Good UX can’t be too good!
There are a lot of great examples
out there
Use the power of beauty
Good UX can’t be too good!
There are a lot of great examples
out there
Use the power of beauty
Use the power of delight
Good UX can’t be too good!
There are a lot of great examples
out there
Use the power of beauty
Use the power of delight
Use the power of storytelling...
Abandon the pain avoidance mindset
Good UX can’t be too good!
Abandon the pain avoidance mindset
“Pain is weakness leaving your body”
Good UX can’t be too good!
Abandon the pain avoidance mindset
“Pain is weakness leaving your body”
Embrace the horror, baby!
Good UX can’t be too goo...
Work for a way to have it all
Good UX can’t be too good!
888.310.5327 / effectiveui.com© 2014 EffectiveUI, Inc.
Thank You!
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Sxsw speaker submission_effectiveui_07252014

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In this presentation, I discuss some definitions of exceptional user experience and the real-world implications of purposefully diluting user experience for businesses, their customers, and the design agencies who serve them.

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Transcript of "Sxsw speaker submission_effectiveui_07252014"

  1. 1. July 25, 2014Presented by: Patrick Vinson Can Good UX Be Too Good?
  2. 2. What is Good UX?
  3. 3. Good UX does its job What is Good UX?
  4. 4. Good UX does its job It works in harmony with business and customer expectations What is Good UX?
  5. 5. Good UX does its job It works in harmony with business and customer expectations It’s considerate of users What is Good UX?
  6. 6. But more than that... What is Good UX?
  7. 7. Good UX can be beautiful What is Good UX?
  8. 8. Good UX can be beautiful It can be innovative What is Good UX?
  9. 9. Good UX can be beautiful It can be innovative It can be delightful and inspiring What is Good UX?
  10. 10. Good UX can be beautiful It can be innovative It can be delightful and inspiring It can establish a connection with the user that goes deeper than requirement What is Good UX?
  11. 11. So can Good UX be too good?
  12. 12. Well, arguably, yes it can So can Good UX be too good?
  13. 13. Non Profit Organizations So can Good UX be too good?
  14. 14. Non Profit Organizations Conservative Image Businesses So can Good UX be too good?
  15. 15. So what are the implications?
  16. 16. Businesses adopt trend-following UX So what are the implications?
  17. 17. Businesses adopt trend-following UX “Nobody ever got fired for buying Windows” So what are the implications?
  18. 18. Businesses adopt trend-following UX “Nobody ever got fired for buying Windows” A pain avoidance mindset So what are the implications?
  19. 19. Trend-following is not innovation So what are the implications?
  20. 20. Trend-following is not innovation It’s safe and therefore expected So what are the implications?
  21. 21. Trend-following is not innovation It’s safe and therefore expected It’s boring your user base So what are the implications?
  22. 22. Trend-following is not innovation It’s safe and therefore expected It’s boring your user base It’s limiting your potential So what are the implications?
  23. 23. Innovation is being out front So what are the implications?
  24. 24. Innovation is being out front It’s breaking some rules So what are the implications?
  25. 25. Innovation is being out front It’s breaking some rules It’s raising the bar So what are the implications?
  26. 26. So can Good UX be too good?
  27. 27. Well, no... So can Good UX be too good?
  28. 28. Well, no... HELL NO! So can Good UX be too good?
  29. 29. Businesses, customers, and the designers who serve them can and should demand more Good UX can’t be too good!
  30. 30. There are a lot of great examples out there Good UX can’t be too good!
  31. 31. There are a lot of great examples out there Use the power of beauty Good UX can’t be too good!
  32. 32. There are a lot of great examples out there Use the power of beauty Use the power of delight Good UX can’t be too good!
  33. 33. There are a lot of great examples out there Use the power of beauty Use the power of delight Use the power of storytelling Good UX can’t be too good!
  34. 34. Abandon the pain avoidance mindset Good UX can’t be too good!
  35. 35. Abandon the pain avoidance mindset “Pain is weakness leaving your body” Good UX can’t be too good!
  36. 36. Abandon the pain avoidance mindset “Pain is weakness leaving your body” Embrace the horror, baby! Good UX can’t be too good!
  37. 37. Work for a way to have it all Good UX can’t be too good!
  38. 38. 888.310.5327 / effectiveui.com© 2014 EffectiveUI, Inc. Thank You!
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