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90:10 Group IMS 2010 Boston 7 OCT 2010
90:10 Group IMS 2010 Boston 7 OCT 2010
90:10 Group IMS 2010 Boston 7 OCT 2010
90:10 Group IMS 2010 Boston 7 OCT 2010
90:10 Group IMS 2010 Boston 7 OCT 2010
90:10 Group IMS 2010 Boston 7 OCT 2010
90:10 Group IMS 2010 Boston 7 OCT 2010
90:10 Group IMS 2010 Boston 7 OCT 2010
90:10 Group IMS 2010 Boston 7 OCT 2010
90:10 Group IMS 2010 Boston 7 OCT 2010
90:10 Group IMS 2010 Boston 7 OCT 2010
90:10 Group IMS 2010 Boston 7 OCT 2010
90:10 Group IMS 2010 Boston 7 OCT 2010
90:10 Group IMS 2010 Boston 7 OCT 2010
90:10 Group IMS 2010 Boston 7 OCT 2010
90:10 Group IMS 2010 Boston 7 OCT 2010
90:10 Group IMS 2010 Boston 7 OCT 2010
90:10 Group IMS 2010 Boston 7 OCT 2010
90:10 Group IMS 2010 Boston 7 OCT 2010
90:10 Group IMS 2010 Boston 7 OCT 2010
90:10 Group IMS 2010 Boston 7 OCT 2010
90:10 Group IMS 2010 Boston 7 OCT 2010
90:10 Group IMS 2010 Boston 7 OCT 2010
90:10 Group IMS 2010 Boston 7 OCT 2010
90:10 Group IMS 2010 Boston 7 OCT 2010
90:10 Group IMS 2010 Boston 7 OCT 2010
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90:10 Group IMS 2010 Boston 7 OCT 2010

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90:10 Group (Patrick Attallah's) presentation of October 7th @ the Inbound Marketing Summit in Boston produced by New Marketing Labs.

90:10 Group (Patrick Attallah's) presentation of October 7th @ the Inbound Marketing Summit in Boston produced by New Marketing Labs.

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  • 1. Social Media & EMEA <br />Redefining Regional Business for Multi-Nationals<br />Patrick Attallah<br />Managing Director for France Italy & Middle East<br />#ims10 @bzpat<br />
  • 2. EMEA:<br />Hi…<br />Ciao…<br />Szia…<br />Merhaba…<br />Hallo…<br />Bonjour…<br />Hola…<br />Czesc…<br />Hej…<br />© 90:10 Group Page 2 - #ims10 @bzpat <br />
  • 3. Some Stats<br />30+ languages in EU + ME<br />50+ countries in EU + ME<br />50% of the ME&A population has less than 25 years<br />© 90:10 Group Page 3 - #ims10 @bzpat <br />
  • 4. and 41% of them are member of a social network.<br />© 90:10 Group Page 4 - #ims10 @bzpat <br />
  • 5. Italians are the most social contributors with 24% of internet users (in the US it is 23%).<br />After the UK, Dutch are the highest users of Twitter in Europe with 4% tweeting at least once a week vs. 2% in rest of Europe.<br />Swedish number of ‘social’ internet users increased from 38% last year to 58% this year.<br />French are the champion of ‘collecting’ info (via RSS, bookmarking etc…) representing 22% of them.<br />© 90:10 Group Page 5 - #ims10 @bzpat <br />
  • 6. and 88% of internet users get connected daily.<br />© 90:10 Group Page 6 - #ims10 @bzpat <br />
  • 7. © 90:10 Group Page 7 - #ims10 @bzpat <br />
  • 8. © 90:10 Group Page 8 - #ims10 @bzpat <br />
  • 9. Have you heard of ?<br />Hyves in the NL: 10 million members<br />NETLOG (Belgium): 37 million members<br />Dailymotion (France): 65 mio unique visitors & 15,000 new video uploaded/day<br />Vkontakte (Russia) : 75 million registered members<br />Jeeran (ME): 1.3 million members, and over 650,000 active websites and 120,000 blogs<br />© 90:10 Group Page 9 - #ims10 @bzpat <br />
  • 10. So is jumping into EMEA<br />Social Media that easy…?<br />© 90:10 Group Page 10 - #ims10 @bzpat <br />
  • 11. Or that Confusing…?<br />© 90:10 Group Page 11 - #ims10 @bzpat <br />
  • 12. SEE<br />LET’S<br />© 90:10 Group Page 12 - #ims10 @bzpat <br />
  • 13. Honda Motor EuropePrimary Business Need<br />Improve customer insights flow across supply chain leading to better fit communications and service innovations<br />all over Europe.<br />90:10 Group is Honda’s retained social media <br />pan-European partner for the last 18 months<br />© 90:10 Group Page 13 - #ims10 @bzpat <br />
  • 14. We’ve helped them answer those questions?<br />Where are your customers online (for each country)?<br />What are your customers’ social behaviors online?<br />What social information or people do your customers rely on? Is it different in each market?<br />How do your customers use social technologies in the context of your products.<br />How does your competition use social technologies?<br />How ready for social media is each local organization, in each of your markets?<br />© 90:10 Group Page 14 - #ims10 @bzpat <br />
  • 15. sample of what we found…<br />© 90:10 Group Page 15 - #ims10 @bzpat <br />
  • 16. <ul><li>Blogging was the most dominant of social media across the EU with 71% in Italy.
  • 17. Twitter in the UK represented 52% of total conversations.
  • 18. Forums were most popular in France 21% and Germany 39%.
  • 19. Mainstream news were still very important in Spain with 29%</li></ul>© 90:10 Group Page 16 - #ims10 @bzpat <br />
  • 20. After 18 months<br />We have helped them react, adapt and prosper all over Europe across Corporate & Product PR, Marketing, Customer Service, Customer Insight and Dealerships in social media. <br />They’ve gone through:<br />Culture Change: organisational adaptation to and involvement in social media for each market<br />Learning New skills: staff trained in the skills, techniques and methods of social communications in local language.<br />Setting New rules: new guidelines for individual and organisational behaviour to assess and manage risk and put in place policies to set expectations re behaviour adapted to each market<br />New and appropriate measures: local ongoing Listening & KPIs to identify issues as well as successes.<br />Getting them ‘social media ready’ enabled us to help them embrace an inclusive and collaborative approach to the design of everything from crowd-sourced marketing campaigns to the design of Test Drives with owner advocate communities.<br />© 90:10 Group Page 17 - #ims10 @bzpat <br />
  • 21. © 90:10 Group Page 18 - #ims10 @bzpat <br />
  • 22. The end goal of the project was to use social media to create the world’s first European crowd-sourced documentary film – including the cast, content, and music – while offering real people the opportunity to fulfil the personal journeys they’ve always wanted to make.<br />© 90:10 Group Page 19 - #ims10 @bzpat <br />
  • 23. RESULTS<br /><ul><li>100,000 unique visitors in few weeks
  • 24. 10,000 members from all over Europe
  • 25. 1,000 journeys submitted
  • 26. 25 European official bloggers commenting on the LEL blog
  • 27. Participation & involvement of each local Honda marketing department. </li></ul>© 90:10 Group Page 20 - #ims10 @bzpat <br />
  • 28. 21<br />To be successful using social technologies in EMEA, global companies must accept and adapt to EMEA rich <br />‘social media’ diversity, and must<br />prepare to align internal roles, processes, policiesand stakeholderswith their business objectives.<br />© 90:10 Group Page 21 - #ims10 @bzpat <br />
  • 29. Don’t know Where to Start?<br />© 90:10 Group Page 22 - #ims10 @bzpat <br />
  • 30. Your EMEA Social Media Partner<br />ninety10group.com<br />European Partner<br />We’re<br />© 90:10 Group Page 23 - #ims10 @bzpat <br />
  • 31. We are..<br />We are a global network of leading social media specialists.<br />Our backgrounds are Marketing, PR, Research, Brand Planning, Business Consultancy & Web Development<br />We help departments or whole-businesses locally or internationally adapt and win in social media<br />We are a EMEA business consultancy committed to innovation, efficiency<br /> and transformation through social technologies. <br />We are a crowd of researchers, planners, brand strategists, <br />web developers, mobile and social media specialists (in beta mode).<br />We make clients’ products, services and communications a better fit for <br />the intended consumer - helping them to build a better business.<br />© 90:10 Group Page 24 - #ims10 @bzpat <br />
  • 32. People we have worked with<br />… are you next?<br />© 90:10 Group Page 25 - #ims10 @bzpat <br />
  • 33. So what are you waiting for?<br />CONTACT US<br />Patrick Attallah<br />patrick@ninety10group.com<br />@bzpat<br />THANK YOU<br />© 90:10 Group Page 26 - #ims10 @bzpat <br />

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