1. Miami, FL June 2011

2. DEFINING THE PLAYING FIELD TARGET DEMO AND COMPETITION 40% 60% COMPETITORS DEFINED BY DEMO + CONTENT 1

3. WHAT’S NEXT ALIGN ALL ASSETS AND RESOURCES TOWARDS A CONSISTENT AND SUSTAINABLE STRATEGY OF GROWTH. 2

4. THE BRAND CONSISTENTLY SUPPORTED BY THE CONTENT 3

5. CONTENT BY GENRE SUSTAINABLE PRESENCE ON THE GRID (*) 25% 42% 33% % of timeslots in primetime grid 4

6. THE BRAND LENS PERSONAL MOVING AUTHENTIC VIVIR PARA CONTARLO (LIVE TO TELL) CLOSE ENTERTAINING EMPATHETIC INTENSE ASPIRATIONAL RELIABLE INSPIRING CREDIBLE COMMITTED 5

7. 6

8. THE BRAND LANGUAGE BIOGRAPHY CELEBRITY POWER LIFE EXPERIENCES 7

9. THE BRAND LANGUAGE 8

10. THE BRAND LANGUAGE 9

11. THE BRAND LANGUAGE 10