Miami, FL<br />June 2011<br />
DEFINING THE PLAYING FIELD<br />TARGET DEMO AND COMPETITION<br />40%<br />60%<br />COMPETITORS DEFINED <br />BY DEMO + CON...
WHAT’S NEXT<br />ALIGN ALL ASSETS AND RESOURCES TOWARDS A CONSISTENT AND SUSTAINABLE STRATEGY OF GROWTH.<br />2<br />
THE BRAND<br />CONSISTENTLY SUPPORTED BY THE CONTENT<br />3<br />
CONTENT BY GENRE<br />SUSTAINABLE PRESENCE ON THE GRID<br />(*)<br />25%<br />42%<br />33%<br />% of timeslots in<br />pri...
THE BRAND LENS<br />PERSONAL<br />MOVING<br />AUTHENTIC<br />VIVIR PARA <br />CONTARLO<br />(LIVE TO TELL)<br />CLOSE<br /...
6<br />
THE BRAND LANGUAGE<br />BIOGRAPHY<br />CELEBRITY POWER<br />LIFE EXPERIENCES<br />7<br />
THE BRAND LANGUAGE<br />8<br />
THE BRAND LANGUAGE<br />9<br />
THE BRAND LANGUAGE<br />10<br />
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Bio In A Nut Shell

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Bio In A Nut Shell

  1. 1. Miami, FL<br />June 2011<br />
  2. 2. DEFINING THE PLAYING FIELD<br />TARGET DEMO AND COMPETITION<br />40%<br />60%<br />COMPETITORS DEFINED <br />BY DEMO + CONTENT<br />1<br />
  3. 3. WHAT’S NEXT<br />ALIGN ALL ASSETS AND RESOURCES TOWARDS A CONSISTENT AND SUSTAINABLE STRATEGY OF GROWTH.<br />2<br />
  4. 4. THE BRAND<br />CONSISTENTLY SUPPORTED BY THE CONTENT<br />3<br />
  5. 5. CONTENT BY GENRE<br />SUSTAINABLE PRESENCE ON THE GRID<br />(*)<br />25%<br />42%<br />33%<br />% of timeslots in<br />primetime grid <br />4<br />
  6. 6. THE BRAND LENS<br />PERSONAL<br />MOVING<br />AUTHENTIC<br />VIVIR PARA <br />CONTARLO<br />(LIVE TO TELL)<br />CLOSE<br />ENTERTAINING<br />EMPATHETIC<br />INTENSE<br />ASPIRATIONAL<br />RELIABLE<br />INSPIRING<br />CREDIBLE<br />COMMITTED<br />5<br />
  7. 7. 6<br />
  8. 8. THE BRAND LANGUAGE<br />BIOGRAPHY<br />CELEBRITY POWER<br />LIFE EXPERIENCES<br />7<br />
  9. 9. THE BRAND LANGUAGE<br />8<br />
  10. 10. THE BRAND LANGUAGE<br />9<br />
  11. 11. THE BRAND LANGUAGE<br />10<br />

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