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  • 1. Miami, FL
    June 2011
  • 2. DEFINING THE PLAYING FIELD
    TARGET DEMO AND COMPETITION
    40%
    60%
    COMPETITORS DEFINED
    BY DEMO + CONTENT
    1
  • 3. WHAT’S NEXT
    ALIGN ALL ASSETS AND RESOURCES TOWARDS A CONSISTENT AND SUSTAINABLE STRATEGY OF GROWTH.
    2
  • 4. THE BRAND
    CONSISTENTLY SUPPORTED BY THE CONTENT
    3
  • 5. CONTENT BY GENRE
    SUSTAINABLE PRESENCE ON THE GRID
    (*)
    25%
    42%
    33%
    % of timeslots in
    primetime grid
    4
  • 6. THE BRAND LENS
    PERSONAL
    MOVING
    AUTHENTIC
    VIVIR PARA
    CONTARLO
    (LIVE TO TELL)
    CLOSE
    ENTERTAINING
    EMPATHETIC
    INTENSE
    ASPIRATIONAL
    RELIABLE
    INSPIRING
    CREDIBLE
    COMMITTED
    5
  • 7. 6
  • 8. THE BRAND LANGUAGE
    BIOGRAPHY
    CELEBRITY POWER
    LIFE EXPERIENCES
    7
  • 9. THE BRAND LANGUAGE
    8
  • 10. THE BRAND LANGUAGE
    9
  • 11. THE BRAND LANGUAGE
    10