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More Flies With Honey

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  • 1. Passionate HealthCare…Love caregiving, just for the healthof it!  Join 1900+ medical colleagues for monthly humor and rejuvenating career tips!  Sign up today for a FREE subscription to our e-mail newsletter , and you’ll get… www.ColonoscopyJoke.com www.RxForSanity.com
  • 2. More Flies with Honey:Using Humor to Highlight HealthPatricia L. Raymond MD FACP FACG,Rx For SanityAssociate Professor Clinical Internal Medicine,Eastern Virginia Medical School, Norfolk VA www.ColonoscopyJoke.com www.RxForSanity.com
  • 3. The Diva of Doo… The Divine Ms. Butt Meddler aka Patricia L. Raymond MD FACP FACG Simply Screening Chesapeake Virginia www.ColonoscopyJoke.com www.RxForSanity.com
  • 4. Sing along!Your wife is wrong; your heads not up hereAt least so far as I can see!I am your colon cancer screening…Yes, I put the wind between your cheeks! www.ColonoscopyJoke.com www.RxForSanity.com
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  • 14. Trying to figure out whysomething is funny is likedissecting a frog. Youllcome up with answers, butthe frog always dies. ~ Mark Twain www.ColonoscopyJoke.com www.RxForSanity.com
  • 15. Advertising Tools Strong visuals Sex Powerful headlines Sex Humor www.ColonoscopyJoke.com www.RxForSanity.com
  • 16. Humor Plusses  Gets attention  Relaxation/ desensitization Comfortable atmosphere, approachable  Start the conversation www.ColonoscopyJoke.com www.RxForSanity.com
  • 17. www.ColonoscopyJoke.com www.RxForSanity.com
  • 18. Humor Pratfalls – Appropriate to audience “Where’s the beef?”, or who is ‘Butt’ of humor? – Keep to topic: Funny but pointless?  SuperBowl effect – Relatively short life span compared with pathos – Failure results in complete disaster www.ColonoscopyJoke.com www.RxForSanity.com
  • 19. Humor in MedicalAwareness: Seriously Effective Remarkable (Seth Godin) Clean, not mean, humor Actionable www.ColonoscopyJoke.com www.RxForSanity.com
  • 20. Remarkable Seth Godin “Purple Cow” www.ColonoscopyJoke.com www.RxForSanity.com
  • 21. www.ColonoscopyJoke.com www.RxForSanity.com
  • 22. Humor Style QuizQuestion 1 Who is funnier? A. Howard Stern B. Bill Cosby www.ColonoscopyJoke.com www.RxForSanity.com
  • 23. Humor Style QuizQuestion 2 The best clips on America’s Funniest Home Videos are the ones where people slip and fall. A. True B. False www.ColonoscopyJoke.com www.RxForSanity.com
  • 24. Humor Style QuizQuestion 3 I like to tell jokes and act funny; it helps people to blow off steam and relax. A. False B. True www.ColonoscopyJoke.com www.RxForSanity.com
  • 25. Answer key for the analretentive A answers= negative humor B answers= positive humor, high self esteem, lower tension Washington State University, Prevention February 2005;56 www.ColonoscopyJoke.com www.RxForSanity.com
  • 26. Actionable Sales technique: Call to Action Specific plans www.ColonoscopyJoke.com www.RxForSanity.com
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  • 29. Analyze campaign for Target/Message Funny 1-10 Appropriate 1-10 CTA Remarkable? Y N www.ColonoscopyJoke.com www.RxForSanity.com
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  • 31. www.ColonoscopyJoke.com www.RxForSanity.com
  • 32. Feminine Protection www.ColonoscopyJoke.com www.RxForSanity.com
  • 33. Analyze campaign for Target/Message Funny 1-10 Appropriate 1-10 CTA Remarkable? Y N www.ColonoscopyJoke.com www.RxForSanity.com
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  • 39. First 2 not funny, but Target/Message Isthe campaign likely to be effective in the selected target? www.ColonoscopyJoke.com www.RxForSanity.com
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  • 42. Analyze campaign for Target/Message Funny 1-10 Appropriate 1-10 CTA Remarkable? Y N www.ColonoscopyJoke.com www.RxForSanity.com
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  • 62. The Bad and the Ugly www.ColonoscopyJoke.com www.RxForSanity.com
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  • 67. Why’d They Miss?3 I’s Insensitive Intimidating Information (as in ‘TMI’) www.ColonoscopyJoke.com www.RxForSanity.com
  • 68. Ten Dos and Don’tsfor Humor in Health1. Dont over-analyze a humorous idea. Its funny, or its not. Remember Mark Twain2. Dont use humor for its own sake. Make it relevant to your objective.3. Dont use humor to deceive or tell a lie. Its a scientific fact that humor intensifies positive physical and psychological reactions; deceit will undermine these good feelings and supplant them with anger and resentment.4. Do use humor to entertain. People love to be entertained. (What do you do in your free time?)5. Do use humor to be thought-provoking, but not offensive. www.ColonoscopyJoke.com www.RxForSanity.com
  • 69. Ten Dos and Don’ts for Humor in Health 6. Do test humorous concepts, not techniques. Slapstick, irony and word play are techniques, but what is the idea you want to convey? 7. Do let your reader/listener/viewer experience the joy of "getting it." Youll make a friend. 8. Do engage the imagination of your target. Theirs may be even bigger than yours. 9. Do the homework on your target. Humor comes from knowing your audience inside-out. 10. Dont forget that rules are meant to be broken. The best humor comes from the edge, where there are no rules.Adapted from Don Stroh’s The Serious Side of Humor in Direct Marketing www.ColonoscopyJoke.com www.RxForSanity.com
  • 70. Choose your target… What are the obstructions to awareness, diagnosis, and treatment of your issue? Who should this campaign target? What media outlets will be most effective for your message? www.ColonoscopyJoke.com www.RxForSanity.com
  • 71. www.ColonoscopyJoke.com www.RxForSanity.com
  • 72. The art of medicineconsists of amusing thepatient until nature curesthe disease. ~ Voltaire www.ColonoscopyJoke.com www.RxForSanity.com
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  • 76. Call to ActionCheekCheckChallenge www.ColonoscopyJoke.com www.RxForSanity.com
  • 77. Sing along with me!As you approach your fifties,Don’t put off this test too long-‘Cause if you think that colon screening’sJust for SadoMasochistic Idiots, then you’re wrong! www.ColonoscopyJoke.com www.RxForSanity.com
  • 78. Just remember when you’re fiftyYour risk of colon cancer grows.Suck it up, make your appointment,When you’re clean, here comes…The HOSE! www.ColonoscopyJoke.com www.RxForSanity.com
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  • 80. www.ColonoscopyJoke.com www.RxForSanity.com
  • 81. Passionate HealthCare…Love caregiving, just for the healthof it!  Join 1900+ medical colleagues for monthly humor and rejuvenating career tips!  Sign up today for a FREE subscription to our e-mail newsletter , and you’ll get… www.ColonoscopyJoke.com www.RxForSanity.com
  • 82. www.ColonoscopyJoke.com www.RxForSanity.com