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  1. 1. Escola Secundária Fontes Pereira de Melo<br />Work Done by<br /> Vânia Fernandes<br />C.C.L.E-Lingua Estrangeira <br />Inglês<br />
  2. 2. INTERNET<br />
  3. 3. Índex<br /><ul><li>Historyof internet……………………….
  4. 4. The internet is used for what?........
  5. 5. Advantages and Disadvantages </li></ul>of the Internet…………………………………<br /><ul><li>News Michael Jackson…………………
  6. 6. Puzzles…………………………………………
  7. 7. Mass Media's Influence……………….
  8. 8. Conclusion…………………………………..
  9. 9. Sources………………………………………..</li></li></ul><li>Historyof internet <br />Before the widespread internetworking that led to the Internet, most communication networks were limited by their nature to only allow communications between the stations on the local network and the prevalent computer networking method was based on the central mainframe computer model. Several research programs began to explore and articulate principles of networking between physically separate networks, leading to the development of the packet switching model of digital networking. These research efforts included those of the laboratories of Donald Davies (NPL), Paul Baran (RAND Corporation), and Leonard Kleinrock at MIT and at UCLA. The research led to the development of several packet-switched networking solutions in the late 1960s and 1970s, including ARPANET and the X.25 protocols. Additionally, public access and hobbyist networking systems grew in popularity, including unix-to-unix copy (UUCP) and FidoNet. They were however still disjointed separate networks, served only by limited gateways between networks. This led to the application of packet switching to develop a protocol for internetworking, where multiple different networks could be joined together into a super-framework of networks. By defining a simple common network system, the Internet Protocol Suite, the concept of the network could be separated from its physical implementation. This spread of internetworking began to form into the idea of a global network that would be called the Internet, based on standardized protocols officially implemented in 1982. Adoption and interconnection occurred quickly across the advanced telecommunication networks of the western world, and then began to penetrate into the rest of the world as it became the de-facto international standard for the global network. However, the disparity of growth between advanced nations and the third-world countries led to a digital divide that is still a concern today.Following commercialization and introduction of privately run Internet service providers in the 1980s, and the Internet&apos;s expansion for popular use in the 1990s, the Internet has had a drastic impact on culture and commerce. This includes the rise of near instant communication by electronic mail (e-mail), text based discussion forums, and the World Wide Web. Investor of the Dot-com bubble. But despite this, the Internet continues to speculation in new markets provided by these innovations would also lead to the inflation and subsequent collapse grow.<br />
  10. 10. The internet is used for what?<br />The Internet can be harmful in some cases but it is a great source of research widely used by <br /> adolescents... is not always harmful.   Studies conclude that the use of the Internet at night made by the majority of adolescents have a negative impact in school performance and quality of sleep.    The Internet is used as a tool for work or pleasure ... ... We know the people we call friends online ... but you never know who they are.<br />
  11. 11. Advantages and Disadvantages of the Internet<br />Internet has been perhaps the most outstanding innovation in the field of communication in the history of mankind. As with every single innovation, internet has its own advantages and disadvantages. But usually, greater magnitude of advantages outweighs its disadvantages. <br />Enlarge Image<br />During his evolution journey from Neanderthals to Homo erectus and then to Homo sapiens, man has come long way. Because of his continuous quest for more and more amenities and facilities, the nineties have seen a major turn around with the invention of computers. 10 years ago, the term internet was practically anonymous to most of the people. And today internet has become the most ever powerful tool for man throughout the world. The internet is a collection of various services and resources. <br />Although, many people still think e-mail and World Wide Web as the principle constituents of internet, there is lot more in store than e-mail, chat rooms, celebrity web sites and search engines. It also became the best business tool of modern scenario. Today internet has brought a globe in a single room. Right from news across the corner of the world, wealth of knowledge to shopping, purchasing the tickets of your favorite movie-everything is at your finger tips. Internet has great potential and lot to offer… however, like every single innovation in science and technology, internet has its own advantages and disadvantages. <br />
  12. 12. Advantages<br />Communication: The foremost target of internet has always been the communication. And internet has excelled beyond the expectations .Still; innovations are going on to make it faster, more reliable. By the advent of computer’s Internet, our earth has reduced and has attained the form of a global village. Now we can communicate in a fraction of second with a person who is sitting in the other part of the world. Today for better communication, we can avail the facilities of e-mail; we can chat for hours with our loved ones. There are plenty messenger services in offering. With help of such services, it has become very easy to establish a kind of global friendship where you can share your thoughts, can explore other cultures of different ethnicity. <br />
  13. 13. Advantages<br />InformationInformation is probably the biggest advantage internet is offering. The Internet is a virtual treasure trove of information. Any kind of information on any topic under the sun is available on the Internet. The search engines like Google, yahoo is at your service on the Internet. You can almost find any type of data on almost any kind of subject that you are looking for. There is a huge amount of information available on the internet for just about every subject known to man, ranging from government law and services, trade fairs and conferences, market information, new ideas and technical support, the list is end less. Students and children are among the top users who surf the Internet for research. Today, it is almost required that students should use the Internet for research for the purpose of gathering resources. Teachers have started giving assignments that require research on the Internet. Almost every coming day, researches on medical issues become much easier to locate. Numerous web sites available on the net are offering loads of information for people to research diseases and talk to doctors online at sites such as, America’s Doctor. During 1998 over 20 million people reported going online to retrieve health information. <br />
  14. 14. Advantages<br />Entertainment Entertainment is another popular raison d&apos;être why many people prefer to surf the Internet. In fact, media of internet has become quite successful in trapping multifaceted entertainment factor. Downloading games, visiting chat rooms or just surfing the Web are some of the uses people have discovered. There are numerous games that may be downloaded from the Internet for free. The industry of online gaming has tasted dramatic and phenomenal attention by game lovers. Chat rooms are popular because users can meet new and interesting people. In fact, the Internet has been successfully used by people to find life long partners. When people surf the Web, there are numerous things that can be found. Music, hobbies, news and more can be found and shared on the Internet.<br />
  15. 15. Advantages<br />ServicesMany services are now provided on the internet such as online banking, job seeking, purchasing tickets for your favorite movies, guidance services on array of topics engulfing the every aspect of life, and hotel reservations. Often these services are not available off-line and can cost you more.<br />
  16. 16. Advantages<br />E-Commerce Ecommerce is the concept used for any type of commercial maneuvering, or business deals that involves the transfer of information across the globe via Internet. It has become a phenomenon associated with any kind of shopping, almost anything. You name it and Ecommerce with its giant tentacles engulfing every single product and service will make you available at your door steps. It has got a real amazing and wide range of products from household needs, technology to entertainment. <br />
  17. 17. Disadvantages<br />Theft of Personal information If you use the Internet, you may be facing grave danger as your personal information such as name, address, credit card number etc. can be accessed by other culprits to make your problems worse. <br />
  18. 18. Disadvantages<br />Spamming: Spamming refers to sending unwanted e-mails in bulk, which provide no purpose and needlessly obstruct the entire system. Such illegal activities can be very frustrating for you, and so instead of just ignoring it, you should make an effort to try and stop these activities so that using the Internet can become that much safer.<br />
  19. 19. Disadvantages<br />Virus threat Virus is nothing but a program which disrupts the normal functioning of your computer systems. Computers attached to internet are more prone to virus attacks and they can end up into crashing your whole hard disk, causing you considerable headache.<br />
  20. 20. Disadvantages<br />Pornography: This is perhaps the biggest threat related to your children’s healthy mental life. A very serious issue concerning the Internet. There are thousands of pornographic sites on the Internet that can be easily found and can be a detrimental factor to letting children use the Internet. Though, internet can also create havoc, destruction and its misuse can be very fatal, the advantages of it outweigh its disadvantages.<br />
  21. 21. Mass Media&apos;s Influence<br /> “People are more influenced by mass media than they think. What evidence is there to support this statement?”By Mass Media I mean ‘the whole body of media reaching large numbers of public’ the major ones being newspapers, television and the World Wide Web also now as internet. The main purposes of mass media are to provide information, entertainment and advertisement. In this essay I will discuss the influence that Mass Media has in the general public and giving the evidence to support the statement “People are more influenced by mass media than they think. …”. The history of mass media can be said that started from the ancient Greece. Philosophers, generals and politicians of the ancient Society discuss issues and after spread to the public by the use of word of mouth. The ancient Greek Drama and poetry can be considered as a form of mass media, communicates a message to the society. In other words since the early years people has always being influenced by Mass Media. In today’s world people cannot leave without Mass Media and with the help of technological improvements to send messages to the masses is becoming easier and easier. As we are been shower with tons of advertising, information and other sort of materials by the different types of Mass Media has influence in our everyday life styles. Newspapers are typically daily or weekly publication that contains news and opinion of current events, featuring articles, and advertising. By fact ‘there are now about 9000 daily newspapers around the world.’ Therefore newspapers reach a wide audience worldwide, which is why newspaper is a type of Mass Media. <br />
  22. 22. The newspapers are an incredible influence tool in society; they can easily turn on people emotions in favor or against an issue or something. This is because we as readers tend to believe everything that is written in the newspaper even do it might be the wrong information. We can take the case around 12 years ago of the murder of James Bulger by Robert Thompson and Jon Venables, the British press had alleged that the kids were influence to commit such an act because of a spiteful video that they had watched, at the end the end they two kinds had not seen that video. What does this tell us about the newspapers? They mislead information that goes to the public which immediately influences the public to react, in this case the parent of kids prosecute the media that had influence their kids, but they don’t know that the same media is influencing them to do act that way. The same case of the Bulger Killers according to Salmon Rusty ‘…they can only life the rest of their lives in anonymous peace…’ although they had they had shown an excellent recovery according to the experts, so in this case what are the press doing? They are influencing people’s feelings regarding these two individuals for their past acts, which they already pay the time in jail. Newspapers can be very biased about a story. Although reporter tend of being impartial about a current event, sometimes is not always likely to be that way. An example of this we can take the newspaper coverage of the Iraqi war; also know as war on terrorism. In this case the American Press influenced the readers to unleash feeling of patriotism about their army, which lead to feeling of prejudice against Middle Eastern looking people. If at the time or still a Middle Eastern looking person is to be seen in America bring fear to people, the articles published in newspapers help this influence of fear to spread. <br />
  23. 23. Television is ‘the transmission of visual images of moving and stationary objects, generally with accompanying sound, as electromagnetic waves and the reconversion of received waves into visual images.’ Television is of very big influence in today’s world. It transmits images and as one has probably heard of the saying – One picture worth’s more than thousands of words – this is way have a major influence in the viewers. Mainly in the consume habits of the public, yes, advertising is probably one the most influential item about Mass Media. ‘Every the average American sees more than 38,000 TV commercials…’ now if we multiply that amount to 20 seconds, which is approximately the average commercial lasts will give us a result of 760.000 second an average American sees of commercial advertising products. How does this affect their consuming habits? The fast food industry is a great example of the influence of advertising in people consuming habits. <br />
  24. 24. According to the documentary by Morgan Spurlock ‘Supersize me’, only McDonalds itself spend $1.4 Billion US dollar in direct media advertising, which includes television with the contrast of the 5 a day vegetable campaign that spend in his peak year the sum of $2 million US dollars. But what those this figures mean? These means that McDonalds spend a larger amount of cash into advertisement to persuade the general public to consume their food, especially kids; that are easy to influence with just giving them toys. What does this influence has on the general American population? ‘More than 60% of Adults in America are overweigh or obese.’ In others words the advertising of McDonalds and all fast food industries are working efficiently, they get large sums of profit because of their influence in the public of buying them. <br />
  25. 25. The clothes industry also used Television as main type of media to advertise it goods. They also use celebrities and famous athletes in their advertising campaigns. These are very influential in the population for the reason that many of these athletes and celebrities are like role model for kids. Michel Jordan, David Beckham can be said to inspired kids to play a respective sport and to even wanted to look like them. Their popularity influence the society to a great extent that not only them, but also the clothing firms make large amount of cash of the influenced buyers – to look cool wearing the latest Jordan Shoes –. Propaganda can also be achieving trough use of television. In Bush administration the television coverage of his speeches about War on Terrorism acquaint that Iraq possessed weapons of mass destruction. Around year and a half later no weapons of mass destruction have been found. And the American citizens were convinced about the unproven fact that Iraq has weapons of mass destruction and were ready to sue it against America. This is other example of the influence of Television in the viewers. Internet ‘also known as the World Wide Web (WWW), it contains of a web of computers working together and connecting to each other like a spider web, and it allows the person to research all kinds of material on their computer and learn more and the topic or issue they are after.’ this is the newest type of Mass Media there it reaches world wide, if one has a webpage made in Thailand someone in Colombia can see it. That is how amazing Internet is, distances become shorter and shorter.<br />
  26. 26. One of the main problems is that Internet is very addictive; games influence kids to spend hours and hours sitting down in front of the screen practically wasting time. This have an effect on less kids developing social skills, therefore it link to the depression problem that most teenagers are suffering from in the 20th century. One can find anything, absolute anything in the Internet; if we got that ‘The number of World Wide Web pages indexed by the Google search engine is 3,083,324,652 pages.’ One look for lets says the lyrics of the cucaracha in Russian language; there is a pretty high chance of finding it. This is way Internet is so controversial, finding web pages that helps revels produce weapons, show druggies to grow drugs, they can influence people to do acts that society consider wrong, I mean extremely wrong. But at the same time the Internet has help million of people like me to finish their work more efficiently and I short time. Other example of the increasing influence of Internet on society is the next fact ‘2002 online sales rose 34% to $47.98 billion from $35.87 billion in 2001. Of which, $17.4 billion were in the fourth quarter alone, up from $12.4 billion in 2001.’ these number show the increase of use of the internet in business, therefore advertising in internet is very influential and persuasive too. Overall I conclude that Mass Media does have an effect of society. For the simple fact that is become part of our daily routine. Every morning the family guy reads the newspapers to get inform with out any type of criticisms. Citizens of society spend hours and hours watching Television to get entertain, the same case with the Internet. So as becoming part of our daily life, we can say that has a unconscious effect in our habits, like the shopping habits that people has these days, if they something on television, the Internet or the newspapers there is a high probability that they will consume it. Or the way society acts, if the Media said that something is wrong, like the Bulger killer case, society believe it.<br />
  27. 27. Conclusion<br />I made this work with some difficulties. In this work i write the advantages and disadvantages of the internet and his story. I also write about the artist Michael Jackson. I wrote about the influence of the mass media in the internet and about other thinks.<br />Realized by Vânia Fernandes<br />Turma A.E.<br />
  28. 28. Sources<br /><br /><br /><br /><br /><br />