British Newspapers


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British Newspapers

  1. 1. Escola Secundária Fontes Pereira de Melo Newspapers Cultura, Língua e Comunicação – Estrangeira Work b y Justino Silva 2008/09
  2. 2. Brief History of British newspapers
  3. 3. NEWSPAPER: A newspaper is a publication containing news, information and advertising, usually printed on low-cost paper called newsprint. It may be general or special interest, most often published daily or weekly. (1 st July 2009)
  4. 4. Most nations have at least one newspaper that circulates throughout the whole country: a national newspaper, as contrasted with a local newspaper serving a city or region. Large metropolitan newspapers with expanded distribution networks can fill the role of national newspapers.
  5. 5. The oldest Newspaper <ul>The Times is the oldest British national daily, founded in 1785 as the Daily Universal Register and printed daily (except Sundays) since 1788. </ul>
  6. 6. General-interest newspapers are usually journals of current news. Those can include political events, crime, business, culture, sports, and opinions (either editorials, columns, or political cartoons). Many also include weather news and forecasts. (1 st July 2009)
  7. 7. Newspapers use photographs to illustrate stories; use editorial cartoonists, usually to illustrate writing that is opinion, rather than news; and also often include comic strips and other entertainment, such as crosswords and horoscopes. (1 st July 2009) Bodies of eight British soldiers arrive home from Afghanistan
  8. 8. The British tabloids are their own brand of journalism. The British tabloids jump on news stories with the same ferocity as they pounce on celebrity gossip. The result is an eclectic mix of hard news with unique (often anonymous) sourcing and traditional tabloid sleaze. And since tabloids are open to paying good money for story information, they're likely to get scoops that the traditional broadsheets miss -- though raising ethics questions at the same time. It's a cutthroat second dimension of journalism that draws a rabid following both across the pond and around the globe.
  9. 9. Advantages of Print Media: * Different types of print media (newspapers and magazines) have a loyal readership. This can be very useful for advertisers as compared to advertising on the Internet. * If you are targeting a particular geographical area, you can do so with ease through print media. For example, a local newspaper would be a best medium to advertise about a new shopping complex. * You can choose the size of the advertisement space. This will help you to plan the budget of the expenses to be incurred while advertising. * Magazines and newspapers are always in the eye amongst public. Magazines are read for a period of a month, which brings more attention to an advertisement.
  10. 10. Disadvantages of Print Media: * The cost incurred can sometimes be expensive considering the medium you choose. * The shelf life of any particular print medium is limited. Newspapers for example, are amongst the public eye only for a day. * This medium may not always give you a wide reach. * There is a limitation in terms of the kind of people who may actually read your message. The particular newspaper may not actually be accessible every time to your target group, which means, your message may be missed! * You may have to plan months in advance to advertise in print media. It does not offer you flexibility when you are faced with a tight deadline. * Advertisements may get lost in all the clutter of editorial and ads by competitors.
  11. 11. Newspaper - Jobs The Editor: the one responsible for the newspaper and what it prints. The graphic designer: the one who controls the paper's visual style. The picture editor: the one who chooses photographs, maps and illustrations. The advertising manager: the one responsible for selling space in the newspaper to people who want to advertise. The reporter / journalist: the one who writes articles and reports the news. The freelance reporter: works for himself and is not employed by the newspaper.
  12. 12. Broadsheets vs Tabloids Characteristics <ul><li>Size </li></ul><ul><li>Photos </li></ul><ul><li>Headlines </li></ul><ul><li>Articles </li></ul><ul><li>Pictures </li></ul><ul><li>Kind of news </li></ul>Broadsheets <ul><li>Large </li></ul><ul><li>Few </li></ul><ul><li>Small </li></ul><ul><li>Long and detailed </li></ul><ul><li>Mainly black & white </li></ul><ul><li>Appeals to a more restricted audience </li></ul>Tabloids <ul><li>Small
  13. 13. Lots
  14. 14. Large
  15. 15. Short
  16. 16. Most pictures in colour
  17. 17. Sensationalistic </li></ul>
  18. 18. Broadsheets vs Tabloids
  19. 19. Statistics of RSS subscriptions in Google reader
  20. 20. The newspaper industry survived competition from 20th-century technologies: radio and television,
  21. 21. but 21st-century developments on the Internet .... are posing major threats.