WIF 2008 Appliquons les théories de la l’évolution aux modèles de navigations Applying evolution theories to navigation patterns Présenté par : Patricia GALLOT-LAVALLÉE Date : 17/04/2008

Appliquons les théories de la l’évolution aux modèles de navigations

Applying evolution theories to navigation patterns

I’m a web architect

I’m a consultant / Insultant Internet

Classified as: Usability expert

For those people

And a multimedia teacher / Productivity workshop

And a multimedia teacher / Productivity workshop

And a multimedia teacher / Productivity workshop

And a multimedia teacher / Productivity workshop Why are the numbers to different?

And a multimedia teacher / Productivity workshop Why are the numbers to different? I won’t tell you today. Maybe in another conference. ;-)

And a multimedia teacher / Usability and innovation workshop

The book Internet, give me what I want ! Give web users what they want, you will have what you want.

60 navigation patterns

Where do I stand? Le Web3 experience Where is the web going? Can’t we just apply a method instead of talking, talking and saying $*# things?

Why this conference?

Amazon.com Navigation patterns are subject to the rules of evolutions.

Let’s have a look at evolution theories Where else?

Lamarck says « The Girafe always wanted to grow a neck. » Always in an environment.

« The Girafe always wanted to grow a neck. »

How do I make my girafe grow a longer neck on the web?

Translation

Or more accurately

What do they want?

Small tree

Listening to them?

Big tree, need to grow a neck

Growing a neck

Observing them

Knowing what they don’t want

The story of the architect

The story of the architect

Adapted to the need Googlable keyphrases : Desired paths

Tag clouds

But…

Darwin says No, too dangerous for species, the girafe didn’t choose to grow a neck. All a tiny bit different! Whatever happen some might survive.

Select what’s appropriate and reinsert generated random diversity

Webwise Add Serendipity button: Stumble Upon Don’t try to be too perfect! How to link 3000 pages? Leave a little « Bordel » Use other axes (like time, profil detection…) Example of a good nav and serendipity mix See Skaaz Skaaz.fr

Add Serendipity button:

Stumble Upon

Don’t try to be too perfect!

How to link 3000 pages?

Leave a little « Bordel »

Use other axes (like time, profil detection…)

Example of a good nav and serendipity mix

See Skaaz

The « Monstres prometteurs »

Resets in evolution Way evolution grows reset Reset / Big difference in the environment New territories

Webwise? Let’s imagine we all became blind. Then AI interface would look pretty good. Why can’t I sms Google with my questions?

Let’s imagine we all became blind.

Make evolution happen : play the little scientist Turn the wheels of selection to create babies.

Let’s make navigation babies

How fast can we go? If ideas were viruses Laggards would be the last to catch it. I would be long dead.

My conclusions Publish, publish, publish by different people Create agile models If a company is not in « danger », if its environment is not offensive, it won’t evolve much. It will seem more dangerous than tiny changes. No, need to come up with big great propasals, they will be rejected. A creative person best ennemy is its insecurity ! L’insécurité d’un créatif est son meilleur ennemi.

Publish, publish, publish by different people

Create agile models

If a company is not in « danger », if its environment is

not offensive, it won’t evolve much. It will seem more dangerous than tiny changes. No, need to come up with big great propasals, they will be rejected.

A creative person best ennemy is its insecurity !

L’insécurité d’un créatif est son meilleur ennemi.

Googlable key phrases Livre « La révolution de l’évolution » éditions PUF, Lamarckisme, Darwin, Neodarwinisme, gradualisme , sérendipité, algogénétique, Stephen Jay Gould , selection wheel, Patricia Gallot-Lavallée, Patricia, Donne-moi ce que je veux , navigation web, modèles de navigation, théorie synthétique de l’évolution , dérive naturelle, sélection sexuelle, stratégie de reproduction , La théorie des mêmes, desired paths, wif 2008, Limoges webdesign. Merci ! How do you say « Thank you » in Limousin ? Special Thanks to Jean-Claude Heudin for his crash course in evolution theories.

Livre « La révolution de l’évolution » éditions PUF, Lamarckisme, Darwin, Neodarwinisme, gradualisme , sérendipité, algogénétique, Stephen Jay Gould , selection wheel, Patricia Gallot-Lavallée, Patricia,

Donne-moi ce que je veux , navigation web, modèles de navigation, théorie synthétique de l’évolution , dérive naturelle, sélection sexuelle, stratégie de reproduction , La théorie des mêmes, desired paths, wif 2008, Limoges webdesign.