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Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
Conference-WIF 2008 - Evolution theories applied to web navigation
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Conference-WIF 2008 - Evolution theories applied to web navigation

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  • 1. WIF 2008 <ul><li>Appliquons les théories de la l’évolution aux modèles de navigations </li></ul><ul><li>Applying evolution theories to navigation patterns </li></ul>Présenté par : Patricia GALLOT-LAVALLÉE Date : 17/04/2008
  • 2. I’m a web architect
  • 3. I’m a consultant / Insultant Internet
  • 4. Classified as: Usability expert
  • 5. For those people
  • 6. And a multimedia teacher / Productivity workshop
  • 7. And a multimedia teacher / Productivity workshop
  • 8. And a multimedia teacher / Productivity workshop
  • 9. And a multimedia teacher / Productivity workshop Why are the numbers to different?
  • 10. And a multimedia teacher / Productivity workshop Why are the numbers to different? I won’t tell you today. Maybe in another conference. ;-)
  • 11. And a multimedia teacher / Usability and innovation workshop
  • 12. The book Internet, give me what I want ! Give web users what they want, you will have what you want.
  • 13. 60 navigation patterns
  • 14. Where do I stand? Le Web3 experience Where is the web going? Can’t we just apply a method instead of talking, talking and saying $*# things?
  • 15. Why this conference?
  • 16. Amazon.com Navigation patterns are subject to the rules of evolutions.
  • 17. Let’s have a look at evolution theories Where else?
  • 18. Lamarck says <ul><li>« The Girafe always wanted to grow a neck. » </li></ul>Always in an environment.
  • 19. How do I make my girafe grow a longer neck on the web?
  • 20. Translation
  • 21. Or more accurately
  • 22. What do they want?
  • 23. Small tree
  • 24. Listening to them?
  • 25. Big tree, need to grow a neck
  • 26. Growing a neck
  • 27. Observing them
  • 28. Knowing what they don’t want
  • 29. The story of the architect
  • 30. The story of the architect
  • 31. Adapted to the need Googlable keyphrases : Desired paths
  • 32. Tag clouds
  • 33. But…
  • 34. Darwin says No, too dangerous for species, the girafe didn’t choose to grow a neck. All a tiny bit different! Whatever happen some might survive.
  • 35. Select what’s appropriate and reinsert generated random diversity
  • 36. Webwise <ul><li>Add Serendipity button: </li></ul><ul><ul><ul><li>Stumble Upon </li></ul></ul></ul><ul><li>Don’t try to be too perfect! </li></ul><ul><ul><ul><ul><li>How to link 3000 pages? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Leave a little « Bordel » </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Use other axes (like time, profil detection…) </li></ul></ul></ul></ul><ul><li>Example of a good nav and serendipity mix </li></ul><ul><ul><ul><ul><li>See Skaaz </li></ul></ul></ul></ul>Skaaz.fr
  • 37. The « Monstres prometteurs »
  • 38. Resets in evolution Way evolution grows reset Reset / Big difference in the environment New territories
  • 39. Webwise? <ul><li>Let’s imagine we all became blind. </li></ul>Then AI interface would look pretty good. Why can’t I sms Google with my questions?
  • 40. Make evolution happen : play the little scientist Turn the wheels of selection to create babies.
  • 41. Let’s make navigation babies
  • 42. How fast can we go? If ideas were viruses Laggards would be the last to catch it. I would be long dead.
  • 43. My conclusions <ul><li>Publish, publish, publish by different people </li></ul><ul><li>Create agile models </li></ul><ul><li>If a company is not in « danger », if its environment is </li></ul><ul><li>not offensive, it won’t evolve much. It will seem more dangerous than tiny changes. No, need to come up with big great propasals, they will be rejected. </li></ul><ul><li>A creative person best ennemy is its insecurity ! </li></ul><ul><li>L’insécurité d’un créatif est son meilleur ennemi. </li></ul>
  • 44. Googlable key phrases <ul><li>Livre « La révolution de l’évolution » éditions PUF, Lamarckisme, Darwin, Neodarwinisme, gradualisme , sérendipité, algogénétique, Stephen Jay Gould , selection wheel, Patricia Gallot-Lavallée, Patricia, </li></ul><ul><li>Donne-moi ce que je veux , navigation web, modèles de navigation, théorie synthétique de l’évolution , dérive naturelle, sélection sexuelle, stratégie de reproduction , La théorie des mêmes, desired paths, wif 2008, Limoges webdesign. </li></ul>Merci ! How do you say « Thank you » in Limousin ? Special Thanks to Jean-Claude Heudin for his crash course in evolution theories.

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