UXDi Case Study - IMDb IOS app redesign

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Brief: IMDb has decided to expand their market from solely being an information provider to selling cinema tickets directly from the service. Projecturation: two weeks

Brief: IMDb has decided to expand their market from solely being an information provider to selling cinema tickets directly from the service. Projecturation: two weeks

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Transcript

  • 1. IMDb Dogmatix Studio! 4th April 2014!
  • 2. THE BRIEF
  • 3. Week II! March 31 - April 4 Week I! March 24 - March 28! ! 8 High Fidelity Mock-ups. First Click- Through Prototype 6 Usability Tests: Ask, Fix, Repeat 7 Sketch Wireframe ideas 5 4 User flows & Site Map Surveys & Interviews 2 Draft User Personas 3 Study the brief, market & competition 1
  • 4. COMPETITORS
  • 5. USER RESEARCH
  • 6. “If I friend I trust recommends a movie, I’ll definitely go watch it.”! Paul / 26 / Musician
  • 7. “Beauty is in the discovery.”! Femy / 35 / UX Designer
  • 8. “I use IMDb to keep up with my favorite actors.”! Margarita / 28 / Restaurant Manager
  • 9. “100 times out of 100, ! I always go to the independent cinemas.” Sam Montgomery London, 27 Frustrated Financial Writer
  • 10. “C’mon! The new! Ryan Gosling film! is out tomorrow!” Olivia Walker London, 32 Science Teacher, Fun Aunt
  • 11. FEATURE PRIORITIZATION
  • 12. Why we decided to design for mobile. Let’s Go Mobile!
  • 13. PAPER SKETCHES vs DIGITAL PROTOTYPES
  • 14. USABILITY TESTING
  • 15. Despite complexity of purchasing movie tickets,! people feel confortable doing it on their mobile devices. The ability to purchase tickets through IMDb ! adds value and credibility to the brand. Upon purchase, people want to share! tickets with friends to split the bill.!
  • 16. TEST DRIVE PROTOTYPE
  • 17. “NICE TO HAVE” FEATURES INTRODUCE! GAMIFICATION UI INTERFACE ELEMENTS!
  • 18. IMDb THANK YOU!!