UXDi Case Study - IMDb IOS app redesign

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Brief: IMDb has decided to expand their market from solely being an information provider to selling cinema tickets directly from the service. Projecturation: two weeks

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UXDi Case Study - IMDb IOS app redesign

  1. 1. IMDb Dogmatix Studio! 4th April 2014!
  2. 2. THE BRIEF
  3. 3. Week II! March 31 - April 4 Week I! March 24 - March 28! ! 8 High Fidelity Mock-ups. First Click- Through Prototype 6 Usability Tests: Ask, Fix, Repeat 7 Sketch Wireframe ideas 5 4 User flows & Site Map Surveys & Interviews 2 Draft User Personas 3 Study the brief, market & competition 1
  4. 4. COMPETITORS
  5. 5. USER RESEARCH
  6. 6. “If I friend I trust recommends a movie, I’ll definitely go watch it.”! Paul / 26 / Musician
  7. 7. “Beauty is in the discovery.”! Femy / 35 / UX Designer
  8. 8. “I use IMDb to keep up with my favorite actors.”! Margarita / 28 / Restaurant Manager
  9. 9. “100 times out of 100, ! I always go to the independent cinemas.” Sam Montgomery London, 27 Frustrated Financial Writer
  10. 10. “C’mon! The new! Ryan Gosling film! is out tomorrow!” Olivia Walker London, 32 Science Teacher, Fun Aunt
  11. 11. FEATURE PRIORITIZATION
  12. 12. Why we decided to design for mobile. Let’s Go Mobile!
  13. 13. PAPER SKETCHES vs DIGITAL PROTOTYPES
  14. 14. USABILITY TESTING
  15. 15. Despite complexity of purchasing movie tickets,! people feel confortable doing it on their mobile devices. The ability to purchase tickets through IMDb ! adds value and credibility to the brand. Upon purchase, people want to share! tickets with friends to split the bill.!
  16. 16. TEST DRIVE PROTOTYPE
  17. 17. “NICE TO HAVE” FEATURES INTRODUCE! GAMIFICATION UI INTERFACE ELEMENTS!
  18. 18. IMDb THANK YOU!!

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