Ten Top Tips - LinkedIn

Ten Top Tips - LinkedIn Patrice Reid www.linkedin.com/in/patricereid www.patricereid.com

1 - Build Your Context
Headline - can be different than job title
Industry - don’t be career limiting
Summary - include elevator pitch highlights
Websites/Twitter - include your own domain, blog, etc. up to three plus Twitter accounts
Specialties - great place to use keywords and be found easier in recruiter search
Contact Settings - how open are you to hearing from folks you don’t know but could help you

2 - Build Your Profile
Positions - search in listing for company and edit display name as needed
Profile Detail - overview approach to show highlights / provide custom resume on contact
Profile Ideas - see how others present themselves especially by company / position
Education - use years or not / don’t forget continuing education / include focus areas
Honors and Awards / Interests / Language
100% Profile Completeness

3 - Build Your Connections
Alpha Method - methodically review and invite 2nd degree connections if positive relationship
Company Search - search for past, present and future colleagues by company name
Contact Search - search people from your address book, import, etc.
Welcome - welcome others to invite you once you have established rapport, common interests, etc.
Ask to Invite - determine level of openness and send personalized invitation to avoid blacklist

4 - Request Recommendations
Mass Request - personalized greeting provided by LinkedIn, get two per position if possible
Suggest - text or topic areas can help, three to five sentences is enough
Visible / Hidden - manage your recommendations, edit process, etc.
Return Favor - include offer to provide a recommendation for them in return
References - may still be asked for names, others from your company may also be contacted

5 - Display Public Profile
www.linkedin.com/in/NAME - change from random characters to your name, etc.
Business Card - include profile link
Email Signature - include profile link and/or use Tools Overview in LinkedIn
Settings - connections, network, public
Google/Yahoo NAME - search for yourself on major search engines

6 - Join Groups
Focus Areas - which groups would promote your key strengths, relationships, focus areas
Max 50 - you may have too many interests like me :)
Visible Members / All - can display group to all or just to others in that same group
Participate / Post - show your knowledge, contribute to the discussion, news, etc.
Answers - can also demonstrate your knowledge, ability to contribute, etc.

7 - Stay In Touch
Review - periodically look at your connections list and touch base or respond to updates from connections on your home page
Organize - beta feature allows you to sort and filter the list but export often to backup data
Send Leads - forward LinkedIn jobs to others
Message - use send message link or click on email link in profile to reach out to a connection
Forward Profiles - send profiles of interest to your connections as an alternate to introductions

8 - Search For Jobs
Jobs - lower right on your home page
Edit Search - can edit title, zip code, etc.
Exclusive - some jobs are only listed on LinkedIn, filter used by some recruiters
Inside Connections - see who in your network may be able to get you in the door
Web (SimplyHired) - allows you to search wider web from within LinkedIn

9 - Research Org & People
Break Ice - mention you saw something of interest on their LinkedIn profile
Rapport - mention a connection you know in common or a shared interest / group
Impress - show you know something more than just what is on the company site
Culture Fit - find out more about who you would be working for / with to get a preview of the company culture

10 - Update Profile / Status
Status - share what you are engaged in with just your connections or the whole world via Twitter
Front of Mind - keep yourself fresh in people’s minds for leads to come your way
Home - check regularly / respond to others / people you may know / invite / groups to join
One Profile - search, replicate connections and then delete any duplicate profiles you have
Professional - keep it professional and more business-oriented than Facebook, Ning, etc.
Applications / Events / Tools / Settings / Help

Questions / Comments Patrice Reid www.linkedin.com/in/patricereid www.patricereid.com

Ten Top Tips - LinkedIn

by patricereid on Nov 11, 2009

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