Smile presentation

4,596 views
4,500 views

Published on

presentation at SMILE conference
March 2012
Vancouver

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
4,596
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
30
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
  • Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
  • Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
  • Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
  • Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
  • Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
  • Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
  • Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
  • Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
  • Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
  • Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
  • Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
  • Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
  • Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
  • Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
  • Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
  • Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
  • Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
  • Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
  • Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
  • Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
  • Prepare message maps on all your hazards … risk-specific communications Ensure you have trained spokespeople exercise key crisis communications components regularly … as part of exercise program crises will happen … are you prepared?
  • Smile presentation

    1. 1. Age of Social Convergence: What it means for emergency managers and first responders March 2012 Patrice Cloutier
    2. 2. French: phoqueTo get started …
    3. 3. It’s not just about social media … tools not a strategy …Focus instead on what they allow: instantaneoussharing of info, perceptions, opinions … about theincident … about your response.Progress: went from why to how …
    4. 4. It’s not your emergency! … it’s the public’s …People no longer just want to be victims orwitnesses … they participate … are you ready?
    5. 5. The era of official agencies simply “pushing” outinfo is over! To be relevant, organizations alsoneed to “pull” data in.
    6. 6. Whats driving this change?Mobile devices and technologies+ Social media platforms and sharing= Empowered citizens and volunteers+ Volunteer and data mobilizationThe age of social convergence
    7. 7. First vector of changeMobiledevices:phones,PDAs,tablets
    8. 8. First vector of change: mobile technologyGIS/GPS-enabled tech + sharing functionsThe age of social convergence
    9. 9. Second vector of change: social mediaPeople sharing what they see and feel Craig Fugate, FEMA Administrator: Monitoring SM to adjust your response to better meet local needs.
    10. 10. First result: empowered citizenry/volunteersUsing technology to participate• Crisis mapping, crowdsourcing, Next Debate: how do you integrate this in your EOC and plans?The age of social convergence
    11. 11. • Second result: Tech and social media helping to mobilize people and data, coordinating donations and recovery• Student Volunteer Army• Rebuild Joplin/Tuscaloosa• Community resilience tool
    12. 12. MOBILE TECH AND DEVICES SOCIAL NETWORKS = CITIZEN PARTICIPATION DATA/PEOPLE MOBILIZATIONThe social convergence equation
    13. 13. What this means for organizations Now need to do 4 things at once 1- Respond (ops planning) 2- Warn/Alert (using mobile devices) 3- Monitor + Aggregate + Curate + Analyze social media info 4- Communicate and engage in real- time on social mediaImpact on crisis management
    14. 14. Case studies A look at six very different disastersCurrent trends in the use of SM in EM
    15. 15. “Haitians trapped under rubble used text messaging to send pleasfor help. Concerned citizens worldwide engaged in a variety of ways,from sending in donations via SMS, to using shared networks totranslate and map requests for assistance.”Ted Turner, Chair, UN Foundation, Report on Haiti for the OCHA Haiti: tech volunteers to the fore!
    16. 16. SM as key EI tool + Twitter and pics combined on maps First responders dispatched based on that dataBoulder/Fourmile Canyon Fire: tacticalapplications of SM and crisis mapping
    17. 17. •Crisis mapping and data integration •35 maps created by volunteers, media and agencies. •info and maps linked from official agencies • SM/volunteer-created sites often the only available info “ … Queensland’s emergency services and the population at large took full advantage of the versatility and robustness of social media to prepare for and combat disaster …”The Aussie Experience: floods and a cyclone
    18. 18. Lessons learned from the September 2010 earthquake•integrated platforms: blog, twitter feeds, local news, maps, Facebook page.•outgoing and incoming communication, facilitating a dialogue rather than justunidirectional information flow SM as COOP/ BCP tools The Christchurch earthquake, Feb. 2011
    19. 19. Twitter = only communication tool immediately after the Kobe Cityearthquake; however, Twitter helped spread rumors and University Studymisinformation, causing people to panic in areas wherethere was no reason to panic, one solution: have thegovernment itself use Twitter to offer reliable information. Japan: the triple disaster
    20. 20. Legacy media realize the impact of SMDonations coordinationthrough SM Tornadoes in the US: the SM story
    21. 21. Extensive use of SM by emergencymanagement agencies, governments andNGOs.Hurricane Irene and SM: a turning point?
    22. 22. It’s not just about social mediaPeople want to participate, not just be victimsMove at the speed of your audience (socialmedia) or run risk of being irrelevant ...Use the tools they use (SM + mobile) and have achance to be heard …No longer in era of message control but messagecompetitionRemember …
    23. 23. Hurricane Irene Social Media After Action Report http://www.scribd.com/doc/67689925/Hurricane-Irene-Social-Media-aftePatrices blog:http://crisiscommscp.blogspot.com/PTSC-Online.ca

    ×