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Impact on how you craft and deliver a message map ...
Level of comprehension ... we normally write for grade 6-8 level .... during a crisis, you need to adjust your language/vocabulary to grade two or three level ...
Here's what a message map looks like then
Message Map Example How you read it ... from left to right the three key messages and then you repeat each message followed by the three supporting facts or messages … you can add message of empathy to start, end with call to action.
The city received a note indicating that terrorists have contaminated the water. The threat does not specify the risk agent, time, or exact location. Law enforcement considers the threat as “credible and possible.” No actual attack confirmed at this point …
Task: prepare message map for the following audiences and concerns:
Audience 1: the public at large … focus on security of water system
And address these questions: are you shutting down the water supply? Is the water safe to drink? Is there an actual threat?
Audience 2: stakeholders (other municipalities that depend on your water) focus on supply and safety issues … how will you provide water for our residents? Is your water supply safe? Do you have a contingency plan?
Audience 3: people with medical conditions … worried … focus on prevention methods … Do I need to boil the water? Do you have bottled water?
Audience 4: municipal employees … focus on their safety … Are we safe at other treatment plants? Other municipal facilities? Are there other threats?