Phase II: Seed of Justice Social Enterprise


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This creative social enterprise strategy allows you to set up a social enterprise for your nonprofit by leveraging an existing, very successful social enterprise whose mission is "to make equal justice under law" (the words inscribed on the Supreme Court) a reality.

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Phase II: Seed of Justice Social Enterprise

  1. 1. Seeds of Justice Phase II: Social Enterprise Sunday, July 28, 13
  2. 2. SOCIAL ENTERPRISE This is a strategy to leverage a very successful social enterprise • Definition: Social enterprises are businesses whose primary purpose is the common good. They use the methods and disciplines of business and the power of the marketplace to advance their social, environmental and human justice agendas. (definition from the Social Enterprise Alliance website) Sunday, July 28, 13
  3. 3. THE PROBLEM WITH SOCIAL ENTERPRISE You have to build and run a business profitably. • all 3 - building, running and being profitable - are very hard to do, which is why so many new businesses fail Sunday, July 28, 13
  4. 4. SOCIAL ENTERPRISE STRATEGY With this strategy, instead of creating a new business, we leverage a social enterprise that has a nationwide scope and is effectively addressing a very basic social justice issue - the inaccessibility of our legal system called LegalShield Sunday, July 28, 13
  5. 5. LEGALSHIELD AS SOCIAL ENTERPRISE The mission of LegalShield, the company I work with, is: To make equal justice under law (the words on the outside of the Supreme Court building) a reality in the United States. • It has created an ingenious business model that makes high quality law firms in each state affordable and accessible to working people and small business owners Sunday, July 28, 13
  6. 6. LEVERAGINGTHE LEGALSHIELD SYSTEM Here’s what we will be leveraging: • the network of provider law firms LegalShield has in each state (except Alaska) that LegalShield picks, trains and monitors these law firms for its members • the training system • the corporate infrastructure: the home office in Ada, Oklahoma, with 700 employees, including 300 customer service personnel and leaders who are very good at analyzing the market and how to provide the appropriate resources to the field (as you will see when you visit my LegalShield website) • the excellent design team which produces the print, video & online sales and marketing collateral I get to use Sunday, July 28, 13
  7. 7. CONCEPT • Your nonprofit establishes a for-profit entity and that entity becomes a LegalShield Associate (the term for the independent contractors that market LegalShield memberships). The money generated by your for- profit business will then be donated to your nonprofit. • We find 3 entrepreneurs (former HR employees, former or current small business owners, sales people already working with small businesses) within your organization who like the LegalShield business model and want to build their own LegalShield business. • They use the systems LegalShield has in place and build their businesses part time (10 hours a week) or full-time. • As they build their businesses, they create immediate and long-term cashflow which the for-profit will then donate to your nonprofit. Sunday, July 28, 13
  8. 8. HOWTHEY BUILD THEIR BUSINESSES • They choose their focus: small business, employee benefits or team building. • a small business focus means they will introduce the LegalShield small business and employee benefits plans to their business clients, contacts or leads, when they make sales, they generate income your for-profit to donate to your nonprofit • an employee benefits focus means they will introduce LegalShield legal and identity theft plans to companies and nonprofits and when they sign new employees up, they will generate income for your for-profit to donate to your nonprofit • a team building focus means they will focus their attention on finding other people who are interested in the LegalShield business, teach them the systems and when they make sales and the people they recruit make sales, they generate income for your for-profit to donate to your nonprofit Sunday, July 28, 13
  9. 9. POSSIBILITIES As your initial team of 3 entrepreneurs build their own successful LegalShield businesses, their success generates income for your for-profit. If, after 5 years, these 3 initial entrepreneurs progressed and built successful businesses where they were each generating $10,000 per month for themselves, this would generate at least $5,000 a month from each for your for-profit, for a total of $15,000 per month (it is very hard to project what the real numbers would be, but this is a very low guesstimate to keep it simple) That’s an additional income stream of $180,000 coming into your organization each year without having to write on grant proposal, one fund appeal, or hold one fundraising event What if you were able to find 6 entrepreneurs? How about 60? Sunday, July 28, 13
  10. 10. ADVANTAGES 1. Low start-up cost - $149 plus whatever it costs to set up your social enterprise 2. Multiple impacts - you will be helping fund your organization while helping families and small business owners in your community have access to legal power they never had before. 3. Very little risk - you are not trying to start your own business and all that entails, you will be leveraging an existing and very successful social enterprise 4. Potential long-term income - once this system is set in motion, you have nothing to do but let it grow 5. By helping themselves, they help your organization - your supporters who do this business will be doing it to achieve their goals and dreams, and the more successful they become the more money they generate for your organization! 6. More good people will have more money - there may be many impacts when good people have more money to do good things with. 7. I get paid the same way your organization does - it is in my interest to help your team succeed, because the more successful they are the more I make! Sunday, July 28, 13
  11. 11. STARTINGYOUR NEW SOCIAL ENTERPRISE1. First, go to my LegalShield website and see if this is a service and a company that you want to associate with: 2. Get your board or governing council to agree. I can come in and go through this presentation with them. 3. Set up your own social enterprise (for-profit) that will run this program (there won’t be much work to do other than write a monthly check to your nonprofit) • there are lots of new entities, see SOCIAL ENTERPRISE: A LAWYER’S PERSPECTIVE By Allen R. Bromberger 4. Find the first 3 entrepreneurs within your organization who like the LegalShield business and want to give it a try 5. Sign this entity up as a LegalShield associate (the one-time cost is $149) 6. I will be their coach and help get them started and work with them until they reach the level I am at now. Sunday, July 28, 13
  12. 12. NEXT STEPS ✓ If you are interested in learning more about how we can use this social enterprise strategy to raise money for your organization, give me a call and we can set up a time for me to meet with you and any other decision makers who need to be involved in fundraising strategy decisions. ✓ Pat O’Connell (408) 561-0540 or ✓ Thanks for taking the time to learn about this strategy and I look forward to hearing from you! Sunday, July 28, 13