Blogs: What are they (and why should you care!?)

Blogs: What are they? And more importantly – why you should care!

A weblog, or "blog", is a personal journal on the Web. Weblogs cover as many different topics, and express as many opinions, as there are people writing them. Some blogs are highly influential and have enormous readership, while others are mainly intended for a close circle of family and friends. Source: http://technorati.com/help/blogging101.html patmcgraw @ www.mcgrawmarketing.com

A few thoughts about public opinion So many men, so many opinions. - Terence Too often we . . . enjoy the comfort of opinion without the discomfort of thought. - John F. Kennedy I know where there is more wisdom than is found in Napoleon, Voltaire, or all the ministers present and to come - in public opinion. - Talleyrand patmcgraw @ www.mcgrawmarketing.com

patmcgraw @ www.mcgrawmarketing.com

http://www.youtube.com/watch?v=mSV1nHiuwSU patmcgraw @ www.mcgrawmarketing.com

http://www.youtube.com/watch?v=BmykFKjNpdY patmcgraw @ www.mcgrawmarketing.com

So, you wanna start a blog?! Does anyone here own a boat?

THE DREAM THE REALITY patmcgraw @ www.mcgrawmarketing.com

Step 1: Decide on a niche

Academics

Adult Education

Brain & Learning

Campus Life

Colleges & Universities

Curriculum

Education Reform

Elementary Education

History

Home Schooling

Homework Help

Librarians

Literature

Mathematics

Multicultural

Reference

Research

Scholarships/Loans

Special Education

Vocational

Animals

Animal Rights

Breeding

Pets

Species

Research

Arts & Entertainment

Acting

Anime

Architecture

Artists

Books

Comics

Creative Writing

Dance

Arts & Entertainment

Games

Movies

Photography

Performance Art

Poetry

Radio

Television

Trends

Visual Arts

Blog Resources

Advertising/Monetization

Development/Coding

Plugins

Templates

Tutorials

Writing

Business

Career & Jobs

CEOs

Copywriting

Design

Entrepreneurship

Home Business

Human Resources

Marketing

Outsourcing

Project Management

Public Relations

Reference

Research

Sales

Small Business

Training

Unemployment

Communications/Personality

Advice

Debate

Humor

Multimedia

Photo Blog

Podcasting

Video Blogging

Computers

Hardware & Software

Privacy

Security

Tutorials

Crafts

Crochet

Beading

Ethnic Crafts

Fabric Arts

Glass Arts

Home Decorating

Jewelry Making

Kids Crafts

Knitting

Leather Work

Mosaic

Needlework

Paper Crafts

Pottery

Scrapbooking

Sewing

Soap Making

Spinning

Stamping

Weaving

Woodworking

Environment

Activism

Ecosystems

Environmental Education

Global Warming

Green Living

Industry

Nature

Weather

Events

Business

Conferences

Event Planning

Local

Niche

Recreational Events

Seminars

Web Events

Weddings

Food & Drink

Baking

Cake Decorating

Dining

Entertaining

Healthy Eating

International

Organic Cooking

Recipes

Wine

Health/Well Being

Addictions & Recovery

Allergies

Alternative Health

Breastfeeding

Coaching

Dieting

Disabilities

Diseases

Fitness

Genetics

Healing

Infertility

Medicine

Meditation

Men’s Health

Mental Health

Personal Care

Psychiatry

Psychology

Public Health

Stress

Smoking

Suicide Prevention

Women’s Health

Home & Garden

Antiques

Construction

Interior Design

Gardening

Holidays

Home Repair

Homemaking

Landscaping

Kitchen & Bath

Organizing

Step 1: Decide on a niche

Internet

Blogging

Internet Marketing

Programming

Social Networking & Media

SEO/SEM

Web Design

Web Development

Web 2.0

Industries

Advertising

Agricultural

Architecture

Automotive

Broadcasting/Media

Finance

Government

Health Care

Industrial

Insurance

Investing

Law & Legal

Lending

MLM

Packaging/Paper

Property Management

Publishing

Real Estate

Telecom

Textiles

Trucking

Music

Artists/Bands

Awards

Composition

Genres

History

Instruments

Lessons

Lyrics

Notation/Chords/Tab

Regional

Reviews

News/Gossip

Personal

Children/Teens

Family

Journal

Parenting

Personal Development

Relationships

Politics/Government

Civil Rights

Commentary

International

Legislation

Lobbying

Military

Peace

Presidential Studies

Terrorism

War

Pop Culture

Beauty

Celebrity

Entertainment

Fashion

Gossip

Popular Brands

Television Shows

Trends

Religion/Philosophy

Denominations

Ethics

History

Metaphysics

Schools of Thought

Spirituality

Science

Anatomy

Anthropology

Archaeology

Astronomy

Biology

Biotechnology

Genetics

Geology

Oceanography

Physics

Research

Zoology

Shopping

Books

Cameras

Clothing

Coupons

Children’s Products

Fashion

Fine Living

Gadgets/Tech

Gifts

Home Décor

Music

Office

Reviews

Society/Culture

Adoption

Charity

Civilization

Community Development

Controversy

Criminal Justice

Death

Ethnic Issues

Family Issues

Feminism

Genealogy

GLBT

Men

Mythology

Seniors

Social Security

Violence

Volunteering

Urban

Sports/Recreation

Competitions

Gaming

Outdoor Recreation

Hobbies

Individual Sports

Leisure

Martial Arts

Memorabilia

Motorcycles

Pro Sports

Pro Teams

Racing

Sporting Activities

Sporting Events

Sporting Goods

Sports Heroes

Team Sports

Technology

Cameras

Communication Devices

Companies

Electronics/Gadgets

Engineering

Innovations

Mobile

Networking

News

Tools

Travel/Places/Local

Camping

City Guides

Destinations

International

Vacations

Helpful Hint: Create a ‘Throwaway Blog’ patmcgraw @ www.mcgrawmarketing.com

Step 2: Decide on a name patmcgraw @ www.mcgrawmarketing.com

Step 3: Decide on a home User Hosted Developer Hosted Proprietary Open Source patmcgraw @ www.mcgrawmarketing.com

Step 4: Sign up for an account patmcgraw @ www.mcgrawmarketing.com

Step 5: Start Posting (aka “Welcome to writer’s block!”) patmcgraw @ www.mcgrawmarketing.com

How to Attract Readers patmcgraw @ www.mcgrawmarketing.com

What’s this? patmcgraw @ www.mcgrawmarketing.com

Looking at ‘Successful Blogs’ patmcgraw @ www.mcgrawmarketing.com

Top Corporate Sites

Dell2Direct http://en.community.dell.com/blogs/direct2dell/ patmcgraw @ www.mcgrawmarketing.com

Lenovo http://lenovoblogs.com/ patmcgraw @ www.mcgrawmarketing.com

Marriott http://www.blogs.marriott.com/ patmcgraw @ www.mcgrawmarketing.com

Higher Ed Blogs

Capella University http://www.capellacommons.com/ patmcgraw @ www.mcgrawmarketing.com

Kaplan University www.rethinkinghighereducation.com patmcgraw @ www.mcgrawmarketing.com

The University of Chicago http://news.uchicago.edu/more/blogs.php patmcgraw @ www.mcgrawmarketing.com

Mount Holyoke http://www.alumnae.mtholyoke.edu/blogs/blog/mount-holyoke-alumnae-quarterly patmcgraw @ www.mcgrawmarketing.com

Blogs: What are they (and why should you care!?)

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Notes on slide 1

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