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Portland re set deck
 

Portland re set deck

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    Portland re set deck Portland re set deck Presentation Transcript

    • NEW NEWBRAND ATTITUDE
    • OUR NEW BRAND A REVISED AND ATTITUDE SCHEDULE LINE-UP BIGGER RATINGS!
    • HUGE GROWTH @ 7PM WITH A25-54 0.9 0.6 MAY-12 NOV-12 (TWO AND A HALF MEN)PORTLAND’S CW32  PRIME ACCESS GROWTH SOURCE: PORTLAND LPM L7 DATA (NOV-12 & MAY-12)
    • HUGE GROWTH @ 730PM WITH A25-54 1.0 0.7 MAY-12 NOV-12 (TWO AND A HALF MEN)PORTLAND’S CW32  PRIME ACCESS GROWTH SOURCE: PORTLAND LPM L7 DATA (NOV-12 & MAY-12)
    • COMING TO PRIME ACCESS – FALL 2013 THE BIGGEST SHOW ON TELEVISION IS COMING TOPORTLAND’S CW32  PRIME ACCESS – FALL 2013
    • HUGE GROWTH @ 6PM WITH A25-54 1.1 0.4 MAY-12 NOV-12 (FAMILY GUY)PORTLAND’S CW32  EARLY FRINGE GROWTH SOURCE: PORTLAND LPM L7 DATA (NOV-12 & MAY-12)
    • HUGE GROWTH @ 630PM WITH A25-54 1.2 0.5 MAY-12 NOV-12 (HOW I MET YOUR MOTHER)PORTLAND’S CW32  EARLY FRINGE GROWTH SOURCE: PORTLAND LPM L7 DATA (NOV-12 & MAY-12)
    • HUGE GROWTH @ 5PM WITH A25-54 0.8 0.4 MAY-12 NOV-12PORTLAND’S CW32  EARLY FRINGE GROWTH SOURCE: PORTLAND LPM L7 DATA (NOV-12 & MAY-12)
    • HUGE GROWTH @ 530PM WITH A25-54 0.8 0.5 MAY-12 NOV-12PORTLAND’S CW32  EARLY FRINGE GROWTH SOURCE: PORTLAND LPM L7 DATA (NOV-12 & MAY-12)
    • COMING TO EARLY FRINGE – FALL 2013 ONE OF TV’S BIGGEST COMEDIES IS COMING TO ANCHOR EARLY FRINGE ONPORTLAND’S CW32  EARLY FRINGE – FALL 2013
    • HUGE GROWTH IN M-F LATE NEWS WITH A25-54 1.0 0.6 ON MAY-12 NOV-12PORTLAND’S CW32  10P NEWS GROWTH (M-F) SOURCE: PORTLAND LPM L7 DATA (NOV-12 & MAY-12)
    • HOME TO THE HOTTEST SHOWS IN PRIMETIMEPORTLAND’S CW32  PRIMETIME
    • 1ST QUARTER 2013PORTLAND’S CW32  PRIMETIME
    • HOME TO LATE FRINGE LAUGHSPORTLAND’S CW32  LATE FRINGE
    • COMING TO LATE FRINGE – FALL 2013 A LATE NIGHT LEGEND RETURNS TO PORTLAND’S CW32PORTLAND’S CW32  LATE FRINGE – FALL 2013
    • HOME TO THE FRESHEST TAKE ON DAILY EVENTS TRAFFIC WEATHER NEWS POP HEALTH TECH NEWS CULTURE CELEBRITY GOSSIP PLASTIC ANCHORS AND STODGY, OLD-SCHOOL NEWS ARE A THING OF THE PAST AN EXTRA HOUR (M-F 5A-8A) BEGINNING JANUARY 21STPORTLAND’S CW32  EYE OPENER (M-F 5A-8A)
    • HOME TO DAYTIME THAT PACKS A PUNCHPORTLAND’S CW32  DAYTIME
    • HOME TO WEEKEND FAVORITESPORTLAND’S CW32  WEEKENDS
    • INTEGRATED SALES MARKETING OPPORTUNITIES PORTLAND’S CW32 PROVIDES MANY INTEGRATED ON AIR OPPORTUNITIES THAT PRESENTS OUR CLIENTS’ BRANDS AND/OR PRODUCTS IN A UNIQUE WAY. HERE ARE SOME EXAMPLES OF SUCCESSFUL INTEGRATED SALES MARKETING CAMPAIGNS: A VERY JERRY NOVEMBER IN NOVEMBER, PORTLAND’S CW32 OFFERED CLIENTS THE OPPORTUNITY TO BE PART OF “A VERY JERRY NOVEMBER.” VIEWERS WERE ASKED TO WATCH SEINFELD WEEKNIGHTS ON PORTLAND’S CW 32 FOR THEIR CHANCE TO WIN A TRIP FOR TWO TO SEE JERRY SEINFELD PERFORM LIVE IN LAS VEGAS. THE SPONSOR – BLING DENTAL – WAS INCLUDED IN ALL THE ON AIR PROMOTIONAL ANNOUNCEMENTS AS WELL AS THE IN PROGRAM SNIPES THAT AIRED EACH WEEKNIGHT IN THE 7P AND 7:30P AIRING OF SEINFELD. IN ADDITION, BLING DENTAL WAS ALSO INCLUDED IN PORTLAND’S CW32 DIGITAL EFFORTS.PORTLAND’S CW32  INTEGRATED SALES MARKETING OPPORTUNITIES
    • INTEGRATED SALES MARKETING OPPORTUNITIES HOLIDAY GIFT GRAB FACEBOOK PROMOTION PORTLAND’S CW32 CREATED A SOCIAL MEDIA CAMPAIGN FOR THE OREGON STATE LOTTERY TO PROMOTE THE LOTTERY’S GIFT GRAB INSTANT SCRATCH ITS. VIEWERS WERE ASKED TO POST ON PORTLAND’S CW32’S FACEBOOK PAGE THEIR FAVORITE GIFT THEY’VE EVER RECEIVED AND WHY. EVERYONE WHO POSTED WAS QUALIFIED TO WIN 100 INSTANT SCRATCH ITS FROM THE OREGON STATE LOTTERY. PORTLAND’S CW32 RAN AN ON AIR PROMOTION TO SUPPORT THIS CAMPAIGN. BY UTILIZING PORTLAND’S CW32’S FACEBOOK PAGE, WE WERE ABLE TO CREATE A UNIQUE AND ORGANIC OPPORTUNITY FOR THE LOTTERY TO REACH CONSUMERS.PORTLAND’S CW32  INTEGRATED SALES MARKETING OPPORTUNITIES
    • PORTLAND’S CW32 EXTERNAL MARKETING EFFORTS PORTLAND’S CW32 IS COMMITTED TO CREATING STRONG MULTI-PLATFORM MARKETING CAMPAIGNS UTILIZING SEVERAL OUTSIDE ADVERTISING MEDIUMS INCLUDING RADIO, CABLE, TRANSIT, OUTDOOR, SOCIAL MEDIA AND DIGITAL. THESE CAMPAIGNS WILL SUPPORT PORTLAND’S CW32’S 2013 PRIORITIES. HERE ARE EXAMPLES FROM 2012: RADIO SPOTS: CW THURSDAY TWO & A HALF MEN SEINFELDPORTLAND’S CW32  EXTERNAL MARKETING EFFORTS
    • PORTLAND’S CW32 LAUGH NOW PROMO M-F 7:00P – 8:00PPORTLAND’S CW32  LAUGH NOW - SEINFELD
    • PORTLAND’S CW32 LAUGH NOW PROMO M-F 6:00P – 7:00PPORTLAND’S CW32  LAUGH NOW – TWO & HALF MEN
    • NEW NEW ATTITUDE BIGGER BRAND RATINGS PORTLAND’S CW32 IS BETTER THAN EVER! AND WITH TELEVISION’S BIGGEST SITCOM ON THE WAY THIS FALL YOU CAN COUNT ON THE GROWTH TREND CONTINUING!PORTLAND’S CW32  SUMMARY