Software For Underserved Markets<br />Patrick
McKenzie<br />

Hello GentlemenLadies <br />Photo Credit:
Old Spice<br />

My Business<br /><ul><li>> 200,000 users

3,300 customers

90%+ female

Median age: late 40s</li></li></ul><li>“Typical” Software
Customers?<br />Perceived software market:<br /><ul><li> B2B: Rich old white men </li></ul>who pay money for software.<br /><ul><li> B2C: Poor young white men who steal software.</li></ul>Photo Credit: Apple<br />

Build Things People Want to
Use Buy<br />Demo: Young, single college educated women who go out twice a week. $X00 million in revenue<br />Aunt Mildred found a lost cow and wants to share with you. $X00 million in revenue<br />

読めるならご存知でしょうが。<br />Recipe site. $20 million
in revenue, doubling yearly, IPOed, pays dividends.<br />

Demographics Are Not Destiny<br />Photo
Credit: Mad Men, AMC<br />

Don’t Do This<br />

Features<br />GPL bingo card printing
program (numeric, letter bingo and picture bingo). Also prints a calling sequence (equivalent to the output from a barrel full of balls). XML output for later linking to multimedia engine.<br />Marketing and documentation of OSS competitor. <br />(Quoted in full.)<br />

Benefits<br />Next, Mr. Taylor announces
it’s time for Multiplication Bingo. As Mr. Taylor reads off a problem (“20 divided by 5”), the kids scour their boards, chips in hand, looking for 4’s. One girl is literally shaking with excitement. Another has her hands clasped in a prayer position. I find myself wanting to play. You know you’re in a good classroom if you have to stop yourself from raising your hand.<br />

What Is Your Real Business?<br
/>Advertising?<br />Search?<br />Providing several terabytes of high latency external caching for the human brain.<br />Making the user seem smart.<br />

You Are In…<br />The<br />Emotion<br
/>Business<br />

Depictions<br />

Connection<br />This is the entire
front page, and they have about 800,000 more ladies using the software than you do.<br />

<ul><li> kalzumeus.com

@patio11

Love talking about this or
any other subject.</li>