Software For Underserved Markets

Software For Underserved Markets
Patrick McKenzie

Hello GentlemenLadies
Photo Credit: Old Spice

My Business
> 200,000 users
3,300 customers
90%+ female
Median age: late 40s

“Typical” Software Customers?
Perceived software market:
B2B: Rich old white men
who pay money for software.
B2C: Poor young white men who steal software.
Photo Credit: Apple

Build Things People Want to Use Buy
Demo: Young, single college educated women who go out twice a week. $X00 million in revenue
Aunt Mildred found a lost cow and wants to share with you. $X00 million in revenue

読めるならご存知でしょうが。
Recipe site. $20 million in revenue, doubling yearly, IPOed, pays dividends.

Demographics Are Not Destiny
Photo Credit: Mad Men, AMC

Don’t Do This

Features
GPL bingo card printing program (numeric, letter bingo and picture bingo). Also prints a calling sequence (equivalent to the output from a barrel full of balls). XML output for later linking to multimedia engine.
Marketing and documentation of OSS competitor.
(Quoted in full.)

Benefits
Next, Mr. Taylor announces it’s time for Multiplication Bingo. As Mr. Taylor reads off a problem (“20 divided by 5”), the kids scour their boards, chips in hand, looking for 4’s. One girl is literally shaking with excitement. Another has her hands clasped in a prayer position. I find myself wanting to play. You know you’re in a good classroom if you have to stop yourself from raising your hand.

What Is Your Real Business?
Advertising?
Search?
Providing several terabytes of high latency external caching for the human brain.
Making the user seem smart.

You Are In…
The
Emotion
Business

Depictions

Connection
This is the entire front page, and they have about 800,000 more ladies using the software than you do.

kalzumeus.com
@patio11
Love talking about this or any other subject.

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Software For Underserved Markets

by Patrick McKenzie on Mar 26, 2011

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Software For Underserved Markets — Presentation Transcript