SEO for Software Companies
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SEO for Software Companies

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Presentation delivered at Software Industry Conference 2010 about SEO, including case studies of what worked for me.

Presentation delivered at Software Industry Conference 2010 about SEO, including case studies of what worked for me.

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  • Full Name Full Name Comment goes here.
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  • Hi, My name is Surendra Singh from India. If you want to promote your software then you may appoint me, My SkypeID- Surendra_Singh23. I've 2 years of strong experience in this field. I worked with SysTools Group who have more than 300 software.

    My Services includes:
    -> increased monthly downloads
    -> increased sales of your shareware
    -> Promotion on Social Media
    -> Software submission on more than 500 sites
    -> Forum & comment posting
    -> Software promotion on technology blogs
    -> Article and Press Release distribution for software
    Are you sure you want to
    Your message goes here
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Transcript

  • 1. SEO for Software Companies
    Patrick McKenzie
  • 2. Brief Bio
  • 3. The SEO Equation
    Content
    + Links
    You win
  • 4. Your website is a
    shipping software product
    of your company.
  • 5. Scalable Content Generation
    The optimal size of a website is
    as big as possible.
  • 6. 1) Install (or Build) a CMS
    Quick, easy, non-technical updates
    Better presentation = more value
    On-page SEO baked in
  • 7. 2) Outsource Content Writing
    You are expensive. Writers are cheap.
    You are too busy to write more than 5 pages.
    Quality/quantity can be augmented with software, for exponential gains.
  • 8. 3) Milk It
    The best content is:
    Modular
    Evergreen
    Competitively Defensible
    Process-oriented
    Track what works
    • Best performers
    • 9. Overlooked Opportunities
  • 900 Activities Like This
  • 10. It Works!
  • 11. Impact on Business
    Best performing pages generated $1,000s in revenue.
    Setup Time: ~1 week
    Time Commitment: 5 minutes a month.
    Total: ~$20,000 in sales on $3,000 investment.
  • 12. Linkbait
    Providing value to groups of influential people in such a manner that it helps you out.
  • 13. Who Links?
    The Linkerati
    Bloggers
    Social media gadflies
    Traditional Media
    Existing websites
    Universities
    Other software companies
  • 14. Open Source Software
    Plays to your strengths
    OSS community is extraordinarily link-rich.
    Very defensible
    Landgrab economics
  • 15. Case Study: A/B Testing
  • 16. Thanks for Listening
    Blog at http://www.kalzumeus.com
    Slides will be posted. See @patio11
    Send me email. I love chatting about this. patrick@kalzumeus.com