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SEO for Software Companies<br />Patrick McKenzie<br />
Brief Bio<br />
The SEO Equation<br />         Content<br />+      Links<br />   You win<br />
Your website is a <br />shipping software product<br />of your company.<br />
Scalable Content Generation<br />The optimal size of a website is<br />as big as possible.<br />
1) Install (or Build) a CMS<br />Quick, easy, non-technical updates<br />Better presentation = more value<br />On-page SEO...
2) Outsource Content Writing<br />You are expensive.  Writers are cheap.<br />You are too busy to write more than 5 pages....
3) Milk It<br />The best content is:<br />Modular<br />Evergreen<br />Competitively Defensible<br />Process-oriented<br />...
Overlooked Opportunities</li></li></ul><li>900 Activities Like This<br />
It Works!<br />
Impact on Business<br />Best performing pages generated $1,000s in revenue.<br />Setup Time: ~1 week<br />Time Commitment:...
Linkbait<br />Providing value to groups of influential people in such a manner that it helps you out.<br />
Who Links?<br />The Linkerati<br />Bloggers<br />Social media gadflies<br />Traditional Media<br />Existing websites<br />...
Open Source Software<br />Plays to your strengths<br />OSS community is extraordinarily link-rich.<br />Very defensible<br...
Case Study: A/B Testing<br />
Thanks for Listening<br />Blog at http://www.kalzumeus.com<br />Slides will be posted.  See @patio11<br />Send me email.  ...
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SEO for Software Companies

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Presentation delivered at Software Industry Conference 2010 about SEO, including case studies of what worked for me.

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  • Hi, My name is Surendra Singh from India. If you want to promote your software then you may appoint me, My SkypeID- Surendra_Singh23. I've 2 years of strong experience in this field. I worked with SysTools Group who have more than 300 software.

    My Services includes:
    -> increased monthly downloads
    -> increased sales of your shareware
    -> Promotion on Social Media
    -> Software submission on more than 500 sites
    -> Forum & comment posting
    -> Software promotion on technology blogs
    -> Article and Press Release distribution for software
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
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Transcript of "SEO for Software Companies"

  1. 1. SEO for Software Companies<br />Patrick McKenzie<br />
  2. 2. Brief Bio<br />
  3. 3. The SEO Equation<br /> Content<br />+ Links<br /> You win<br />
  4. 4. Your website is a <br />shipping software product<br />of your company.<br />
  5. 5. Scalable Content Generation<br />The optimal size of a website is<br />as big as possible.<br />
  6. 6. 1) Install (or Build) a CMS<br />Quick, easy, non-technical updates<br />Better presentation = more value<br />On-page SEO baked in<br />
  7. 7. 2) Outsource Content Writing<br />You are expensive. Writers are cheap.<br />You are too busy to write more than 5 pages.<br />Quality/quantity can be augmented with software, for exponential gains.<br />
  8. 8. 3) Milk It<br />The best content is:<br />Modular<br />Evergreen<br />Competitively Defensible<br />Process-oriented<br />Track what works<br /><ul><li>Best performers
  9. 9. Overlooked Opportunities</li></li></ul><li>900 Activities Like This<br />
  10. 10. It Works!<br />
  11. 11. Impact on Business<br />Best performing pages generated $1,000s in revenue.<br />Setup Time: ~1 week<br />Time Commitment: 5 minutes a month.<br />Total: ~$20,000 in sales on $3,000 investment.<br />
  12. 12. Linkbait<br />Providing value to groups of influential people in such a manner that it helps you out.<br />
  13. 13. Who Links?<br />The Linkerati<br />Bloggers<br />Social media gadflies<br />Traditional Media<br />Existing websites<br />Universities<br />Other software companies<br />
  14. 14. Open Source Software<br />Plays to your strengths<br />OSS community is extraordinarily link-rich.<br />Very defensible<br />Landgrab economics<br />
  15. 15. Case Study: A/B Testing<br />
  16. 16. Thanks for Listening<br />Blog at http://www.kalzumeus.com<br />Slides will be posted. See @patio11<br />Send me email. I love chatting about this. patrick@kalzumeus.com<br />
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