SHORTCAST: Quality short form video and advertising through to 2015
Video advertising revenues have grown by more than 80% in the past two years, and are set to rocket further.
Yahoo!’s latest thought leading research, SHORTCAST, explores the growing opportunities for quality short form video and the audience engagement opportunities for advertisers.
• 1 in 5 watch more broadcast quality video highlights than the full programme
• 70% watch short form videos weekly
• 52% think we will eventually have to pay for more quality video online
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