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SEO + Social Case Study | Pathikbhatt.com
 

SEO + Social Case Study | Pathikbhatt.com

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This is a case study on how I used SEO, Social Media, and a little good fortune to bring thousands of visitors to my blog post about the fake Diwali satellite image of India....

This is a case study on how I used SEO, Social Media, and a little good fortune to bring thousands of visitors to my blog post about the fake Diwali satellite image of India.

It is a good example of the power of social media, and can be used to help convince the doubters of social at the work place.

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    SEO + Social Case Study | Pathikbhatt.com SEO + Social Case Study | Pathikbhatt.com Presentation Transcript

    • SEO + Social = WinMulti-channel Online Marketing Case Study Pathik Bhatt www.pathikbhatt.com
    • pathikbhatt.comOpportunity Knocked  Satellite image of India at night found on Facebook  Many discussing it on Facebook & Twitter  Discovered it was fake & Found its source  Tested the following channels:  SEO  Content Creation (Blog)  Link Building (Blog commenting)  Social  Facebook  Twitter  Reddit2
    • pathikbhatt.comChannels & Tactics: SEO  Keyword Research  Optimized the title tag  Added relevant keyword rich tags  Content Optimization  Answered a question many would have in my post  Added more content about a related topic in the post  Link Building  Commented on others’ related blog posts with link3 to my site
    • pathikbhatt.comLink from High Quality Site Comment on a website with link back to my post4
    • pathikbhatt.comGained more Links to my site Blogs Social Media5
    • pathikbhatt.com SEO ResultsDaily AverageBefore:6.14 visitsDaily Average After:20 visits226%Increasein average dailyvisits 6
    • pathikbhatt.com3 months later…7 Google Search Results Page on January 15,
    • pathikbhatt.comChannels & Tactics: Social  Overall  Created custom content & images for social sharing  Facebook  Commented on others’ posts about the image  Posted link to my blog  Twitter  Replied to tweets about image  Posted link to my blog  Used TwitPic to share custom images  Reddit  Found appropriate channel on site to post  My site became part of a top comment on related post8
    • pathikbhatt.comFacebook Posts9
    • pathikbhatt.comTweets & Re-tweets ReTweet10
    • pathikbhatt.comComments & Likes11
    • pathikbhatt.comPost was picked up onReddit.com12 Link to my blog post
    • pathikbhatt.comSocial Results95% ofReferredTraffic wasfrom 3 SocialNetworks13
    • pathikbhatt.comSummary | Oct 22 – 31, 2011  Search sent: 2,399 visitors  Social sent: 8,752 visitors  Single day high: 6,538 visitors Questions / Comments: @makeyourownpath pathikbhatt@gmail.com14