Product Management Throwdown: Pragmatic Marketing vs. Customer Development
by Pathfinder Software on Nov 14, 2010
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In one corner, Pragmatic Marketing, the heavyweight champion in Product Management methods, the one whose courses anyone who dares call herself a product manager has taken. Pragmatic now boasts a revam...
In one corner, Pragmatic Marketing, the heavyweight champion in Product Management methods, the one whose courses anyone who dares call herself a product manager has taken. Pragmatic now boasts a revamped agile style, and is ready to take on all comers.
In the other, the challenger, Customer Development, who's captured the hearts of lean startups everywhere, who calls traditional product development "The path to disaster," and who's ready to topple the champion.
Who will win? Find out on Thursday, November 12th, at the Chicago Product Management Association.
Todd Wyder and Bernhard Kappe presenting at the Chicago Product Management Association
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