Path 101 Opportunity
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Path 101 Opportunity

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Path 101 Opportunity Path 101 Opportunity Presentation Transcript

  • Online Career Discovery Company & Opportunity Overview
  • Opportunity HUGE MARKET: More than half of all workers unsatisfied… 13+ million people out of work needing guidance , 1.5+ million college grads joining the workforce this year... poorly informed, underprepared… GOAL: Answer the question : “Where do you figure out your next (or first) career move?”
    • Charlie O’Donnell, Co-Founder & CEO
      • Career Educator: Adjunct Professor , Fordham; Ran internship programs for Fordham, NYSSA, GM
      • Technology Community Leader: Founder , nextNY; Blogger (2800+ RSS Subs.)
      • Product & Strategy Experience: Director of Consumer Products , Oddcast
      • Venture Capital: Analyst , Union Square Ventures, Investment Analyst, GM Pension Private Eq.
    • Alex Lines, Co-Founder & CTO
      • Development: Over 10 years experience developing web applications – ATTAP, Riskmetrics
      • Data specialist: Expert in scalable database design, data modeling, and large data sets.
      • Expertise covers the full range of technical operations from application design and implementation to data center build-out and systems administration
    • Hilary Mason , Scientist
      • Research: PhD, Computer Science with research interests in Machine Learning and Recommendation Systems
      • Educator: Assistant Professor of Computer Science at J&W University, taught a wide variety of courses, including artificial intelligence and web applications, publishes widely
      • Data modeling and algorithms specialist, including projects for Harvard University, Lexalytics, IEEE, others.
    • Adam MacIntire (Contract)
      • Front end HTML/CSS/AJAX developer
    Path 101 Team
  • Collecting Career Data Resume Genome Project
    • Crawled over 2mm. public links to resumes
    • Parsing and structuring career path data, education, skills, companies, geographies, etc.
    UGC, Social Network Data & Content
    • Adds to career database
      • What tags and keywords are related to this expertise?
    • Excellent 1 st person content
      • What topics and trends are professionals talking about?
    • Guide for networking
      • What professional Meetups should I join?
      • Who should I connect to or follow?
    “ People Like Me”
    • Comparative assessments
    • Peer to peer advice
    • Crawled over 2mm. public links to resumes (8 to go!)
    • Parsing and structuring career path data, education, skills, companies, geographies, etc.
  • Career Discovery Apps on Top of Data Resume Analysis Assessments Easy to Navigate Research Advice Community Career Wizards Industry Content
  • Analogy: Mint.com for Your Career
      • Focus on an major life facet of a huge mainstream audience
      • Make it easy for users to submit data to analytical and benchmarking tools
      • Use community data for further benchmarking
      • Expand potential audience with easy tools for people who were too intimidated to “manage” this aspect of their life
      • Monetize consumer information advantage by brokering relevent transactions
    Personal Finance Careers
  • Progress to date
    • Officially launched site mid-March with personality test, advice, and first version of resume analyzer
    • Crawled, analyzing over 2mm. public links to resumes (8mm to go!)
    • Parsing and structuring career path data, education, skills, companies, geographies, etc.
    • Resume analyzer update launching end of April
    • Focus on growing search traffic and engagement
    • Prepping “analyze your resume in one click” outreach to e-mail database from public crawl
  • Roadmap Data  Directly drives revenue potential
    • Improve taxonomies and quality (2 months)
    • Expand data landing pages to include job titles, skills, majors, degrees, geographies, schools (2-3 months)
    • Add and analyze data from blogs, Twitter, del.icio.us, other networks (4 months)
    • Add cool data visualizations to improve discovery (Continual)
    Expanded slices and views Compelling career path discovery tools Insider info: Top blogs, Twitter users, etc.
  • Roadmap Traffic Drivers  More usage, more data
    • Search optimized user profiles and directories (2 months)
    • Making advice more accessible – IM bot, Reply by e-mail (4 months)
    • User experience overhaul (4 months)
    • Partner syndication at schools, job sites, media properties (6-8 months)
    Discoverable profiles Partner Syndication Multiple access points for peer advice
  • Free interactive career guidance.  Learn about user. Broker access to deeper profiles of candidates. Business Model $15mil.+ $100mil.+ Revenue run rate (annual) Recruiting database Deeper candidate profile Data Bios crawled from web—mixed quality Shortened resumes + Social graph Full resumes, assessments, intention data, analysis of UGC Search Text search Limited search fields and filtered by network distance Full structured search + related keywords Within 6 months
    • No chicken and egg problem : Database of candidates bootstrapped by public crawl.
    • Give candidates a reason to submit better data : Finding people on the “open web” + giving them a reason (helping with career guidence/objectives) to submit additional data.
    • Understand that recruiters need better search tools.
    • No other sites fully focused on providing career direction . Competition mostly one off tools and pure content plays.
    • Low downside, high potential : At worst, we build a better Zoominfo. At best, we change the way every worker thinks about career development online.
    Path 101 Advantage
    • $550K funding closed from
      • NYC Seed
      • Roger Ehrenberg (Largest non-founder angel in TheLadders)
      • Fred Wilson, Brad Burnham (Union Square Ventures)
      • Partners from Performance Equity Management (Former GM Pension Priv. Eq.)
      • Shripriya Mahesh (eBay), Josh Stylman & Peter Hershberg (Reprise Media), Scott Heiferman (Meetup), Matt Blumberg (Return Path), Jeff Jarvis, Jeff Stewart (Mimeo), Brian Harniman (Priceline), Darren (IGA) & Sherri (Corp HR) Herman, Hunter Walk (Google)
    Current Investors
  • Next Steps
    • $2-3 million financing
    • Hire additional technical staff
      • Front end developer
      • 2 Web application developers
      • 1 DBA/Back end specialist
    • Hire marketing/business staff
      • 1 Jr. mktg/biz dev professional
    • Early revenue opportunities
      • Alpha access to candidate search
      • Educational analytics