Online Career Discovery Company & Opportunity Overview
Opportunity HUGE MARKET: More than half of all workers   unsatisfied…  13+ million  people out of work needing  guidance ,...
<ul><li>Charlie O’Donnell, Co-Founder & CEO </li></ul><ul><ul><li>Career Educator:  Adjunct Professor , Fordham;  Ran inte...
Collecting Career Data Resume Genome Project <ul><li>Crawled over 2mm. public links to resumes </li></ul><ul><li>Parsing a...
Career Discovery Apps on Top of Data Resume Analysis Assessments Easy to Navigate Research Advice Community Career Wizards...
Analogy: Mint.com for Your Career <ul><ul><li>Focus on an major life facet of a huge mainstream audience  </li></ul></ul><...
Progress to date <ul><li>Officially launched site mid-March with personality test, advice, and first version of resume ana...
Roadmap Data    Directly drives revenue potential <ul><li>Improve taxonomies and quality (2 months) </li></ul><ul><li>Exp...
Roadmap Traffic Drivers    More usage, more data <ul><li>Search optimized user profiles and directories (2 months) </li><...
Free interactive career guidance.   Learn about user. Broker access to deeper profiles of candidates. Business Model $15m...
<ul><li>No chicken and egg problem : Database of candidates bootstrapped by public crawl.  </li></ul><ul><li>Give candidat...
<ul><li>$550K funding closed from  </li></ul><ul><ul><li>NYC Seed </li></ul></ul><ul><ul><li>Roger Ehrenberg (Largest non-...
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Path 101 Opportunity

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Path 101 Opportunity

  1. 1. Online Career Discovery Company & Opportunity Overview
  2. 2. Opportunity HUGE MARKET: More than half of all workers unsatisfied… 13+ million people out of work needing guidance , 1.5+ million college grads joining the workforce this year... poorly informed, underprepared… GOAL: Answer the question : “Where do you figure out your next (or first) career move?”
  3. 3. <ul><li>Charlie O’Donnell, Co-Founder & CEO </li></ul><ul><ul><li>Career Educator: Adjunct Professor , Fordham; Ran internship programs for Fordham, NYSSA, GM </li></ul></ul><ul><ul><li>Technology Community Leader: Founder , nextNY; Blogger (2800+ RSS Subs.) </li></ul></ul><ul><ul><li>Product & Strategy Experience: Director of Consumer Products , Oddcast </li></ul></ul><ul><ul><li>Venture Capital: Analyst , Union Square Ventures, Investment Analyst, GM Pension Private Eq. </li></ul></ul><ul><li>Alex Lines, Co-Founder & CTO </li></ul><ul><ul><li>Development: Over 10 years experience developing web applications – ATTAP, Riskmetrics </li></ul></ul><ul><ul><li>Data specialist: Expert in scalable database design, data modeling, and large data sets. </li></ul></ul><ul><ul><li>Expertise covers the full range of technical operations from application design and implementation to data center build-out and systems administration </li></ul></ul><ul><li>Hilary Mason , Scientist </li></ul><ul><ul><li>Research: PhD, Computer Science with research interests in Machine Learning and Recommendation Systems </li></ul></ul><ul><ul><li>Educator: Assistant Professor of Computer Science at J&W University, taught a wide variety of courses, including artificial intelligence and web applications, publishes widely </li></ul></ul><ul><ul><li>Data modeling and algorithms specialist, including projects for Harvard University, Lexalytics, IEEE, others. </li></ul></ul><ul><li>Adam MacIntire (Contract) </li></ul><ul><ul><li>Front end HTML/CSS/AJAX developer </li></ul></ul>Path 101 Team
  4. 4. Collecting Career Data Resume Genome Project <ul><li>Crawled over 2mm. public links to resumes </li></ul><ul><li>Parsing and structuring career path data, education, skills, companies, geographies, etc. </li></ul>UGC, Social Network Data & Content <ul><li>Adds to career database </li></ul><ul><ul><li>What tags and keywords are related to this expertise? </li></ul></ul><ul><li>Excellent 1 st person content </li></ul><ul><ul><li>What topics and trends are professionals talking about? </li></ul></ul><ul><li>Guide for networking </li></ul><ul><ul><li>What professional Meetups should I join? </li></ul></ul><ul><ul><li>Who should I connect to or follow? </li></ul></ul>“ People Like Me” <ul><li>Comparative assessments </li></ul><ul><li>Peer to peer advice </li></ul><ul><li>Crawled over 2mm. public links to resumes (8 to go!) </li></ul><ul><li>Parsing and structuring career path data, education, skills, companies, geographies, etc. </li></ul>
  5. 5. Career Discovery Apps on Top of Data Resume Analysis Assessments Easy to Navigate Research Advice Community Career Wizards Industry Content
  6. 6. Analogy: Mint.com for Your Career <ul><ul><li>Focus on an major life facet of a huge mainstream audience </li></ul></ul><ul><ul><li>Make it easy for users to submit data to analytical and benchmarking tools </li></ul></ul><ul><ul><li>Use community data for further benchmarking </li></ul></ul><ul><ul><li>Expand potential audience with easy tools for people who were too intimidated to “manage” this aspect of their life </li></ul></ul><ul><ul><li>Monetize consumer information advantage by brokering relevent transactions </li></ul></ul>Personal Finance Careers
  7. 7. Progress to date <ul><li>Officially launched site mid-March with personality test, advice, and first version of resume analyzer </li></ul><ul><li>Crawled, analyzing over 2mm. public links to resumes (8mm to go!) </li></ul><ul><li>Parsing and structuring career path data, education, skills, companies, geographies, etc. </li></ul><ul><li>Resume analyzer update launching end of April </li></ul><ul><li>Focus on growing search traffic and engagement </li></ul><ul><li>Prepping “analyze your resume in one click” outreach to e-mail database from public crawl </li></ul>
  8. 8. Roadmap Data  Directly drives revenue potential <ul><li>Improve taxonomies and quality (2 months) </li></ul><ul><li>Expand data landing pages to include job titles, skills, majors, degrees, geographies, schools (2-3 months) </li></ul><ul><li>Add and analyze data from blogs, Twitter, del.icio.us, other networks (4 months) </li></ul><ul><li>Add cool data visualizations to improve discovery (Continual) </li></ul>Expanded slices and views Compelling career path discovery tools Insider info: Top blogs, Twitter users, etc.
  9. 9. Roadmap Traffic Drivers  More usage, more data <ul><li>Search optimized user profiles and directories (2 months) </li></ul><ul><li>Making advice more accessible – IM bot, Reply by e-mail (4 months) </li></ul><ul><li>User experience overhaul (4 months) </li></ul><ul><li>Partner syndication at schools, job sites, media properties (6-8 months) </li></ul>Discoverable profiles Partner Syndication Multiple access points for peer advice
  10. 10. Free interactive career guidance.  Learn about user. Broker access to deeper profiles of candidates. Business Model $15mil.+ $100mil.+ Revenue run rate (annual) Recruiting database Deeper candidate profile Data Bios crawled from web—mixed quality Shortened resumes + Social graph Full resumes, assessments, intention data, analysis of UGC Search Text search Limited search fields and filtered by network distance Full structured search + related keywords Within 6 months
  11. 11. <ul><li>No chicken and egg problem : Database of candidates bootstrapped by public crawl. </li></ul><ul><li>Give candidates a reason to submit better data : Finding people on the “open web” + giving them a reason (helping with career guidence/objectives) to submit additional data. </li></ul><ul><li>Understand that recruiters need better search tools. </li></ul><ul><li>No other sites fully focused on providing career direction . Competition mostly one off tools and pure content plays. </li></ul><ul><li>Low downside, high potential : At worst, we build a better Zoominfo. At best, we change the way every worker thinks about career development online. </li></ul>Path 101 Advantage
  12. 12. <ul><li>$550K funding closed from </li></ul><ul><ul><li>NYC Seed </li></ul></ul><ul><ul><li>Roger Ehrenberg (Largest non-founder angel in TheLadders) </li></ul></ul><ul><ul><li>Fred Wilson, Brad Burnham (Union Square Ventures) </li></ul></ul><ul><ul><li>Partners from Performance Equity Management (Former GM Pension Priv. Eq.) </li></ul></ul><ul><ul><li>Shripriya Mahesh (eBay), Josh Stylman & Peter Hershberg (Reprise Media), Scott Heiferman (Meetup), Matt Blumberg (Return Path), Jeff Jarvis, Jeff Stewart (Mimeo), Brian Harniman (Priceline), Darren (IGA) & Sherri (Corp HR) Herman, Hunter Walk (Google) </li></ul></ul>Current Investors
  13. 13. Next Steps <ul><li>$2-3 million financing </li></ul><ul><li>Hire additional technical staff </li></ul><ul><ul><li>Front end developer </li></ul></ul><ul><ul><li>2 Web application developers </li></ul></ul><ul><ul><li>1 DBA/Back end specialist </li></ul></ul><ul><li>Hire marketing/business staff </li></ul><ul><ul><li>1 Jr. mktg/biz dev professional </li></ul></ul><ul><li>Early revenue opportunities </li></ul><ul><ul><li>Alpha access to candidate search </li></ul></ul><ul><ul><li>Educational analytics </li></ul></ul>

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