How to get great Customers and Keep them by Pat Lynch
 

How to get great Customers and Keep them by Pat Lynch

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How to get great customers that will stay with you for years.

How to get great customers that will stay with you for years.

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    How to get great Customers and Keep them by Pat Lynch How to get great Customers and Keep them by Pat Lynch Presentation Transcript

    • How to get great customers andHow to get great customers and keep themkeep them by Pat Lynchby Pat Lynch October 2013
    • How do you get clients like these
    • The business challenge- you must be able to solve a problem they have
    • How to get customers and keep themHow to get customers and keep them  “Tell your Story”  Visit them- early in the process  Find a champion and build friendships  Involve the customer, identify, understand their problem and their business  Listen to the customer’s feedback  Listen rather than talk at customer meetings  Get references, quotes and testimonials  Perhaps look at a free trial for a period of time
    • How to get customers and keep themHow to get customers and keep them  Find out what is keeping them up at night  Bring them new ideas for saving costs  Help them look at alternatives  Help them avoid land mines  Show them you are easy to buy from  Make sure you have support across the clients organization  Show them your unique valuable perspective of the market  Contact a customer every day  Post thank you cards
    • How to get customers and keep themHow to get customers and keep them  Learn to say Thank You  Allow yourself time- you will need it  Respond to them in a timely manner  Get any work from them to begin  Never knock the competitors  Have a good web site  Have good Marketing Material  Look and act Professional  Attend shows and conferences
    • How to get customers and keep themHow to get customers and keep them  Network, network and network  Do a special deal for first customers  Act bigger than you are  Get referrals  Put a person in the customer’s premises and get sticky  Use Webinars  Have a good CRM system  Find partners, resellers or agents to help grow  Use social media
    • How to get customers and keep themHow to get customers and keep them  Think Global and possibly offer global solutions  Up Sell – cross sell- and sell from the top down  American customers love Irish people  Business is done on Trust & Relationships & Performance  Do you need a video on your Web site  Have a Loyalty scheme  Have Passion  Have Fun  And ask for the business
    • One last pointOne last point The Business you start is not necessarily the business you will end up with
    • Contact informationContact information  Pat can be contacted at patlynch@stockmarkettraining.ie or by phone +353872416668 LinkedIn profile: http://ie.linkedin.com/pub/pat-lynch/b/898/6a8 or web site: www.stockmarkettraining.com Follow him on Twitter: Patglynch