Social Media Marketing EDN 54-2 - Parte 1

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Marketing is all around,

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Social Media Marketing EDN 54-2 - Parte 1

  1. 1. Módulo: SOCIAL MEDIA MARKETING Profesor: MATIAS PATERLINI Programa en Negocios 2013 www.tienda54dos.com Tuesday, August 27, 13
  2. 2. SOBRE ESTA PRESENTACIÓN • Contarles quién soy y qué hago • Marketing, Publicidad, Comunicación, E-commerce 101 • Ejemplos y casos de estudio • Herramientas en la web • Preguntas Tuesday, August 27, 13
  3. 3. TRAYECTORIA • Facebook PMD (solo 90 en el mundo y el único de Latam) • 5 años desarrollando aplicaciones sobre Redes Sociales • 25 empleados, + de 300 aplicaciones lanzadas • + 10K clientes, + 10M Usuarios • 2 compañías construidas sobre redes sociales • Escritor del libroVidas Conectadas (EditorialVida). Speaker Tuesday, August 27, 13
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  8. 8. Our Clients Tuesday, August 27, 13
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  40. 40. SOCIAL MEDIA MARKETING Tuesday, August 27, 13
  41. 41. ¿PARA QUÉ HACEMOS MARKETING? Tuesday, August 27, 13
  42. 42. PARA OBTENER UN RESULTADO Tuesday, August 27, 13
  43. 43. EL QUE NO SABE A DONDE VA, NO LLEGA A NINGÚN LADO Tuesday, August 27, 13
  44. 44. ¿QUÉTIPO DE RESULTADOS BUSCAMOS? Tuesday, August 27, 13
  45. 45. CONSEGUIR NUEVOS CLIENTES Tuesday, August 27, 13
  46. 46. HACER BRANDING Tuesday, August 27, 13
  47. 47. GENERARVENTAS Tuesday, August 27, 13
  48. 48. MANTENER NUESTROS CLIENTES Tuesday, August 27, 13
  49. 49. CONVERSIÓN Tuesday, August 27, 13
  50. 50. ESTRATEGIA Tuesday, August 27, 13
  51. 51. ¿Y LA PUBLICIDAD QUÉ ES? Tuesday, August 27, 13
  52. 52. UNA HERRAMIENTA Tuesday, August 27, 13
  53. 53. OTRAS HERRAMIENTAS Tuesday, August 27, 13
  54. 54. COMMUNITY MANAGEMENT Tuesday, August 27, 13
  55. 55. PROMOCIONES Tuesday, August 27, 13
  56. 56. JUEGOS Tuesday, August 27, 13
  57. 57. CONCURSOS Tuesday, August 27, 13
  58. 58. ¿SIRVE INVERTIR EN SOCIAL MEDIA? Tuesday, August 27, 13
  59. 59. SO.... NI.... Tuesday, August 27, 13
  60. 60. SI NO MEDIS, NO Tuesday, August 27, 13
  61. 61. SI NO SIMPLIFICÁS, NO Tuesday, August 27, 13
  62. 62. SI NOTARGETEAS, NO Tuesday, August 27, 13
  63. 63. ¿DESARROLLO VS. PUBLICIDAD? Tuesday, August 27, 13
  64. 64. DESARROLLO + PUBLICIDAD Tuesday, August 27, 13
  65. 65. MASA CRITICA Tuesday, August 27, 13
  66. 66. EJEMPLO CONVERSE Tuesday, August 27, 13
  67. 67. ALCANZANDOTU PÚBLICO OBJETIVO Tuesday, August 27, 13
  68. 68. QUIERO MÁS LIKES!!! QUIERO MÁS ME GUSTA!!! Tuesday, August 27, 13
  69. 69. TENER MÁS LIKES DE LOS QUE NECESITÁS PUEDE SER PELIGROSO! Tuesday, August 27, 13
  70. 70. LA REGLA DEL 1 AL 15% DE REACH PROMEDIO Tuesday, August 27, 13
  71. 71. CUAL ES EL BENEFICIO DE LAS REDES SOCIALES CON RESPECTO A LA PUBLICIDAD TRADICIONAL? Tuesday, August 27, 13
  72. 72. LA SEGMENTACIÓN Tuesday, August 27, 13
  73. 73. DIFERENCIA CON GOOGLE ADWORDS Tuesday, August 27, 13
  74. 74. EMBUDO Tuesday, August 27, 13
  75. 75. MODELOTRADICIONAL Tuesday, August 27, 13
  76. 76. RADIO,TV, GRAFICA Tuesday, August 27, 13
  77. 77. MODELO DIGITAL Tuesday, August 27, 13
  78. 78. PÁGINAS WEB, FOROS, BLOGS, SEGMENTACIÓN GEOLOCALIZADA Tuesday, August 27, 13
  79. 79. MODELO SOCIAL Tuesday, August 27, 13
  80. 80. FACEBOOK, MOBILE ADS, COMUNIDAD Tuesday, August 27, 13
  81. 81. MODELO 360º Tuesday, August 27, 13
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