Social Media Marketing EDN 54-2 - Parte 1
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Social Media Marketing EDN 54-2 - Parte 1

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Marketing is all around,

Marketing is all around,

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  • 1. Módulo: SOCIAL MEDIA MARKETING Profesor: MATIAS PATERLINI Programa en Negocios 2013 www.tienda54dos.com Tuesday, August 27, 13
  • 2. SOBRE ESTA PRESENTACIÓN • Contarles quién soy y qué hago • Marketing, Publicidad, Comunicación, E-commerce 101 • Ejemplos y casos de estudio • Herramientas en la web • Preguntas Tuesday, August 27, 13
  • 3. TRAYECTORIA • Facebook PMD (solo 90 en el mundo y el único de Latam) • 5 años desarrollando aplicaciones sobre Redes Sociales • 25 empleados, + de 300 aplicaciones lanzadas • + 10K clientes, + 10M Usuarios • 2 compañías construidas sobre redes sociales • Escritor del libroVidas Conectadas (EditorialVida). Speaker Tuesday, August 27, 13
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  • 8. Our Clients Tuesday, August 27, 13
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  • 40. SOCIAL MEDIA MARKETING Tuesday, August 27, 13
  • 41. ¿PARA QUÉ HACEMOS MARKETING? Tuesday, August 27, 13
  • 42. PARA OBTENER UN RESULTADO Tuesday, August 27, 13
  • 43. EL QUE NO SABE A DONDE VA, NO LLEGA A NINGÚN LADO Tuesday, August 27, 13
  • 44. ¿QUÉTIPO DE RESULTADOS BUSCAMOS? Tuesday, August 27, 13
  • 45. CONSEGUIR NUEVOS CLIENTES Tuesday, August 27, 13
  • 46. HACER BRANDING Tuesday, August 27, 13
  • 47. GENERARVENTAS Tuesday, August 27, 13
  • 48. MANTENER NUESTROS CLIENTES Tuesday, August 27, 13
  • 49. CONVERSIÓN Tuesday, August 27, 13
  • 50. ESTRATEGIA Tuesday, August 27, 13
  • 51. ¿Y LA PUBLICIDAD QUÉ ES? Tuesday, August 27, 13
  • 52. UNA HERRAMIENTA Tuesday, August 27, 13
  • 53. OTRAS HERRAMIENTAS Tuesday, August 27, 13
  • 54. COMMUNITY MANAGEMENT Tuesday, August 27, 13
  • 55. PROMOCIONES Tuesday, August 27, 13
  • 56. JUEGOS Tuesday, August 27, 13
  • 57. CONCURSOS Tuesday, August 27, 13
  • 58. ¿SIRVE INVERTIR EN SOCIAL MEDIA? Tuesday, August 27, 13
  • 59. SO.... NI.... Tuesday, August 27, 13
  • 60. SI NO MEDIS, NO Tuesday, August 27, 13
  • 61. SI NO SIMPLIFICÁS, NO Tuesday, August 27, 13
  • 62. SI NOTARGETEAS, NO Tuesday, August 27, 13
  • 63. ¿DESARROLLO VS. PUBLICIDAD? Tuesday, August 27, 13
  • 64. DESARROLLO + PUBLICIDAD Tuesday, August 27, 13
  • 65. MASA CRITICA Tuesday, August 27, 13
  • 66. EJEMPLO CONVERSE Tuesday, August 27, 13
  • 67. ALCANZANDOTU PÚBLICO OBJETIVO Tuesday, August 27, 13
  • 68. QUIERO MÁS LIKES!!! QUIERO MÁS ME GUSTA!!! Tuesday, August 27, 13
  • 69. TENER MÁS LIKES DE LOS QUE NECESITÁS PUEDE SER PELIGROSO! Tuesday, August 27, 13
  • 70. LA REGLA DEL 1 AL 15% DE REACH PROMEDIO Tuesday, August 27, 13
  • 71. CUAL ES EL BENEFICIO DE LAS REDES SOCIALES CON RESPECTO A LA PUBLICIDAD TRADICIONAL? Tuesday, August 27, 13
  • 72. LA SEGMENTACIÓN Tuesday, August 27, 13
  • 73. DIFERENCIA CON GOOGLE ADWORDS Tuesday, August 27, 13
  • 74. EMBUDO Tuesday, August 27, 13
  • 75. MODELOTRADICIONAL Tuesday, August 27, 13
  • 76. RADIO,TV, GRAFICA Tuesday, August 27, 13
  • 77. MODELO DIGITAL Tuesday, August 27, 13
  • 78. PÁGINAS WEB, FOROS, BLOGS, SEGMENTACIÓN GEOLOCALIZADA Tuesday, August 27, 13
  • 79. MODELO SOCIAL Tuesday, August 27, 13
  • 80. FACEBOOK, MOBILE ADS, COMUNIDAD Tuesday, August 27, 13
  • 81. MODELO 360º Tuesday, August 27, 13