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Módulo: SOCIAL MEDIA MARKETING
Profesor: MATIAS PATERLINI
Programa en Negocios 2013
www.tienda54dos.com
Tuesday, August 27...
SOBRE ESTA PRESENTACIÓN
• Contarles quién soy y qué hago
• Marketing, Publicidad, Comunicación, E-commerce 101
• Ejemplos ...
TRAYECTORIA
• Facebook PMD (solo 90 en el mundo y el único de Latam)
• 5 años desarrollando aplicaciones sobre Redes Socia...
Tuesday, August 27, 13
Tuesday, August 27, 13
Tuesday, August 27, 13
Tuesday, August 27, 13
Our Clients
Tuesday, August 27, 13
Tuesday, August 27, 13
Tuesday, August 27, 13
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Tuesday, August 27, 13
Tuesday, August 27, 13
Tuesday, August 27, 13
Tuesday, August 27, 13
Tuesday, August 27, 13
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Tuesday, August 27, 13
Tuesday, August 27, 13
Tuesday, August 27, 13
Tuesday, August 27, 13
Tuesday, August 27, 13
Tuesday, August 27, 13
Tuesday, August 27, 13
Tuesday, August 27, 13
Tuesday, August 27, 13
Tuesday, August 27, 13
Tuesday, August 27, 13
SOCIAL MEDIA
MARKETING
Tuesday, August 27, 13
¿PARA QUÉ HACEMOS
MARKETING?
Tuesday, August 27, 13
PARA OBTENER UN
RESULTADO
Tuesday, August 27, 13
EL QUE NO SABE A DONDE
VA, NO LLEGA A NINGÚN
LADO
Tuesday, August 27, 13
¿QUÉTIPO DE RESULTADOS
BUSCAMOS?
Tuesday, August 27, 13
CONSEGUIR NUEVOS
CLIENTES
Tuesday, August 27, 13
HACER BRANDING
Tuesday, August 27, 13
GENERARVENTAS
Tuesday, August 27, 13
MANTENER NUESTROS
CLIENTES
Tuesday, August 27, 13
CONVERSIÓN
Tuesday, August 27, 13
ESTRATEGIA
Tuesday, August 27, 13
¿Y LA PUBLICIDAD QUÉ ES?
Tuesday, August 27, 13
UNA HERRAMIENTA
Tuesday, August 27, 13
OTRAS HERRAMIENTAS
Tuesday, August 27, 13
COMMUNITY MANAGEMENT
Tuesday, August 27, 13
PROMOCIONES
Tuesday, August 27, 13
JUEGOS
Tuesday, August 27, 13
CONCURSOS
Tuesday, August 27, 13
¿SIRVE INVERTIR EN
SOCIAL MEDIA?
Tuesday, August 27, 13
SO.... NI....
Tuesday, August 27, 13
SI NO MEDIS, NO
Tuesday, August 27, 13
SI NO SIMPLIFICÁS, NO
Tuesday, August 27, 13
SI NOTARGETEAS, NO
Tuesday, August 27, 13
¿DESARROLLO
VS.
PUBLICIDAD?
Tuesday, August 27, 13
DESARROLLO
+
PUBLICIDAD
Tuesday, August 27, 13
MASA CRITICA
Tuesday, August 27, 13
EJEMPLO CONVERSE
Tuesday, August 27, 13
ALCANZANDOTU
PÚBLICO OBJETIVO
Tuesday, August 27, 13
QUIERO MÁS LIKES!!!
QUIERO MÁS ME GUSTA!!!
Tuesday, August 27, 13
TENER MÁS LIKES DE LOS
QUE NECESITÁS PUEDE
SER PELIGROSO!
Tuesday, August 27, 13
LA REGLA DEL 1 AL 15%
DE REACH PROMEDIO
Tuesday, August 27, 13
CUAL ES EL BENEFICIO DE LAS
REDES SOCIALES CON
RESPECTO A LA PUBLICIDAD
TRADICIONAL?
Tuesday, August 27, 13
LA SEGMENTACIÓN
Tuesday, August 27, 13
DIFERENCIA CON GOOGLE
ADWORDS
Tuesday, August 27, 13
EMBUDO
Tuesday, August 27, 13
MODELOTRADICIONAL
Tuesday, August 27, 13
RADIO,TV, GRAFICA
Tuesday, August 27, 13
MODELO DIGITAL
Tuesday, August 27, 13
PÁGINAS WEB, FOROS,
BLOGS, SEGMENTACIÓN
GEOLOCALIZADA
Tuesday, August 27, 13
MODELO SOCIAL
Tuesday, August 27, 13
FACEBOOK, MOBILE ADS,
COMUNIDAD
Tuesday, August 27, 13
MODELO 360º
Tuesday, August 27, 13
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Social Media Marketing EDN 54-2 - Parte 1

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Transcript of "Social Media Marketing EDN 54-2 - Parte 1"

  1. 1. Módulo: SOCIAL MEDIA MARKETING Profesor: MATIAS PATERLINI Programa en Negocios 2013 www.tienda54dos.com Tuesday, August 27, 13
  2. 2. SOBRE ESTA PRESENTACIÓN • Contarles quién soy y qué hago • Marketing, Publicidad, Comunicación, E-commerce 101 • Ejemplos y casos de estudio • Herramientas en la web • Preguntas Tuesday, August 27, 13
  3. 3. TRAYECTORIA • Facebook PMD (solo 90 en el mundo y el único de Latam) • 5 años desarrollando aplicaciones sobre Redes Sociales • 25 empleados, + de 300 aplicaciones lanzadas • + 10K clientes, + 10M Usuarios • 2 compañías construidas sobre redes sociales • Escritor del libroVidas Conectadas (EditorialVida). Speaker Tuesday, August 27, 13
  4. 4. Tuesday, August 27, 13
  5. 5. Tuesday, August 27, 13
  6. 6. Tuesday, August 27, 13
  7. 7. Tuesday, August 27, 13
  8. 8. Our Clients Tuesday, August 27, 13
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  10. 10. Tuesday, August 27, 13
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  36. 36. Tuesday, August 27, 13
  37. 37. Tuesday, August 27, 13
  38. 38. Tuesday, August 27, 13
  39. 39. Tuesday, August 27, 13
  40. 40. SOCIAL MEDIA MARKETING Tuesday, August 27, 13
  41. 41. ¿PARA QUÉ HACEMOS MARKETING? Tuesday, August 27, 13
  42. 42. PARA OBTENER UN RESULTADO Tuesday, August 27, 13
  43. 43. EL QUE NO SABE A DONDE VA, NO LLEGA A NINGÚN LADO Tuesday, August 27, 13
  44. 44. ¿QUÉTIPO DE RESULTADOS BUSCAMOS? Tuesday, August 27, 13
  45. 45. CONSEGUIR NUEVOS CLIENTES Tuesday, August 27, 13
  46. 46. HACER BRANDING Tuesday, August 27, 13
  47. 47. GENERARVENTAS Tuesday, August 27, 13
  48. 48. MANTENER NUESTROS CLIENTES Tuesday, August 27, 13
  49. 49. CONVERSIÓN Tuesday, August 27, 13
  50. 50. ESTRATEGIA Tuesday, August 27, 13
  51. 51. ¿Y LA PUBLICIDAD QUÉ ES? Tuesday, August 27, 13
  52. 52. UNA HERRAMIENTA Tuesday, August 27, 13
  53. 53. OTRAS HERRAMIENTAS Tuesday, August 27, 13
  54. 54. COMMUNITY MANAGEMENT Tuesday, August 27, 13
  55. 55. PROMOCIONES Tuesday, August 27, 13
  56. 56. JUEGOS Tuesday, August 27, 13
  57. 57. CONCURSOS Tuesday, August 27, 13
  58. 58. ¿SIRVE INVERTIR EN SOCIAL MEDIA? Tuesday, August 27, 13
  59. 59. SO.... NI.... Tuesday, August 27, 13
  60. 60. SI NO MEDIS, NO Tuesday, August 27, 13
  61. 61. SI NO SIMPLIFICÁS, NO Tuesday, August 27, 13
  62. 62. SI NOTARGETEAS, NO Tuesday, August 27, 13
  63. 63. ¿DESARROLLO VS. PUBLICIDAD? Tuesday, August 27, 13
  64. 64. DESARROLLO + PUBLICIDAD Tuesday, August 27, 13
  65. 65. MASA CRITICA Tuesday, August 27, 13
  66. 66. EJEMPLO CONVERSE Tuesday, August 27, 13
  67. 67. ALCANZANDOTU PÚBLICO OBJETIVO Tuesday, August 27, 13
  68. 68. QUIERO MÁS LIKES!!! QUIERO MÁS ME GUSTA!!! Tuesday, August 27, 13
  69. 69. TENER MÁS LIKES DE LOS QUE NECESITÁS PUEDE SER PELIGROSO! Tuesday, August 27, 13
  70. 70. LA REGLA DEL 1 AL 15% DE REACH PROMEDIO Tuesday, August 27, 13
  71. 71. CUAL ES EL BENEFICIO DE LAS REDES SOCIALES CON RESPECTO A LA PUBLICIDAD TRADICIONAL? Tuesday, August 27, 13
  72. 72. LA SEGMENTACIÓN Tuesday, August 27, 13
  73. 73. DIFERENCIA CON GOOGLE ADWORDS Tuesday, August 27, 13
  74. 74. EMBUDO Tuesday, August 27, 13
  75. 75. MODELOTRADICIONAL Tuesday, August 27, 13
  76. 76. RADIO,TV, GRAFICA Tuesday, August 27, 13
  77. 77. MODELO DIGITAL Tuesday, August 27, 13
  78. 78. PÁGINAS WEB, FOROS, BLOGS, SEGMENTACIÓN GEOLOCALIZADA Tuesday, August 27, 13
  79. 79. MODELO SOCIAL Tuesday, August 27, 13
  80. 80. FACEBOOK, MOBILE ADS, COMUNIDAD Tuesday, August 27, 13
  81. 81. MODELO 360º Tuesday, August 27, 13
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