Presentacion Social Media Marketing  - EDN 54/2
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Presentacion Social Media Marketing - EDN 54/2

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Presentacion Social Media Marketing  - EDN 54/2 Presentacion Social Media Marketing - EDN 54/2 Presentation Transcript

  • Módulo: SOCIAL MEDIA MARKETING Profesor: MATIAS PATERLINI Programa en Negocios 2013 www.tienda54dos.com Thursday, September 5, 13
  • SOBRE ESTA PRESENTACIÓN • Contarles quién soy y qué hago • Marketing, Publicidad, Comunicación, E-commerce 101 • Ejemplos y casos de estudio • Herramientas en la web • Preguntas Thursday, September 5, 13
  • TRAYECTORIA • Facebook PMD (solo 90 en el mundo y el único de Latam) • 5 años desarrollando aplicaciones sobre Redes Sociales • 25 empleados, + de 300 aplicaciones lanzadas • + 10K clientes, + 10M Usuarios • 2 compañías construidas sobre redes sociales • Escritor del libroVidas Conectadas (EditorialVida). Speaker Thursday, September 5, 13
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  • Our Clients Thursday, September 5, 13
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  • SOCIAL MEDIA MARKETING Thursday, September 5, 13
  • ¿PARA QUÉ HACEMOS MARKETING? Thursday, September 5, 13
  • PARA OBTENER UN RESULTADO Thursday, September 5, 13
  • EL QUE NO SABE A DONDE VA, NO LLEGA A NINGÚN LADO Thursday, September 5, 13
  • ¿QUÉTIPO DE RESULTADOS BUSCAMOS? Thursday, September 5, 13
  • CONSEGUIR NUEVOS CLIENTES Thursday, September 5, 13
  • HACER BRANDING Thursday, September 5, 13
  • GENERARVENTAS Thursday, September 5, 13
  • MANTENER NUESTROS CLIENTES Thursday, September 5, 13
  • CONVERSIÓN Thursday, September 5, 13
  • ESTRATEGIA Thursday, September 5, 13
  • ¿Y LA PUBLICIDAD QUÉ ES? Thursday, September 5, 13
  • UNA HERRAMIENTA Thursday, September 5, 13
  • OTRAS HERRAMIENTAS Thursday, September 5, 13
  • COMMUNITY MANAGEMENT Thursday, September 5, 13
  • PROMOCIONES Thursday, September 5, 13
  • JUEGOS Thursday, September 5, 13
  • CONCURSOS Thursday, September 5, 13
  • ¿SIRVE INVERTIR EN SOCIAL MEDIA? Thursday, September 5, 13
  • SO.... NI.... Thursday, September 5, 13
  • SI NO MEDIS, NO Thursday, September 5, 13
  • SI NO SIMPLIFICÁS, NO Thursday, September 5, 13
  • SI NOTARGETEAS, NO Thursday, September 5, 13
  • ¿DESARROLLO VS. PUBLICIDAD? Thursday, September 5, 13
  • DESARROLLO + PUBLICIDAD Thursday, September 5, 13
  • MASA CRITICA Thursday, September 5, 13
  • EJEMPLO CONVERSE Thursday, September 5, 13
  • ALCANZANDOTU PÚBLICO OBJETIVO Thursday, September 5, 13
  • QUIERO MÁS LIKES!!! QUIERO MÁS ME GUSTA!!! Thursday, September 5, 13
  • TENER MÁS LIKES DE LOS QUE NECESITÁS PUEDE SER PELIGROSO! Thursday, September 5, 13
  • LA REGLA DEL 1 AL 15% DE REACH PROMEDIO Thursday, September 5, 13
  • CUAL ES EL BENEFICIO DE LAS REDES SOCIALES CON RESPECTO A LA PUBLICIDAD TRADICIONAL? Thursday, September 5, 13
  • LA SEGMENTACIÓN Thursday, September 5, 13
  • DIFERENCIA CON GOOGLE ADWORDS Thursday, September 5, 13
  • EMBUDO Thursday, September 5, 13
  • MODELOTRADICIONAL Thursday, September 5, 13
  • RADIO,TV, GRAFICA Thursday, September 5, 13
  • MODELO DIGITAL Thursday, September 5, 13
  • PÁGINAS WEB, FOROS, BLOGS, SEGMENTACIÓN GEOLOCALIZADA Thursday, September 5, 13
  • MODELO SOCIAL Thursday, September 5, 13
  • FACEBOOK, MOBILE ADS, COMUNIDAD Thursday, September 5, 13
  • MODELO 360º Thursday, September 5, 13
  • LA RAZÓN Thursday, September 5, 13
  • La razón primordial para estar en las redes sociales, es porque nuestros clientes ya están ahí. Thursday, September 5, 13
  • CAMBIO DE HÁBITOS Thursday, September 5, 13
  • QUEREMOSTRAER LOS CLIENTES A NUESTRO NEGOCIO O PÁGINA Thursday, September 5, 13
  • LLEVARLES UNA PROPUESTA DEVALOR,Y NUESTRO PRODUCTO A SUS MANOS Thursday, September 5, 13
  • “La modernidad no es un taxi del que uno pueda bajarse, si no le gusta, en la esquina siguiente” Max Weber Thursday, September 5, 13
  • COMO EMPRESARIOS TENEMOS QUE ADAPTARNOS O DESAPARECEREMOS... Thursday, September 5, 13
  • Tu Inversión Tu Imagen Tu Comunicación Tu Frecuencia Alto impacto en Social Media Thursday, September 5, 13
  • ESTRATEGIA Thursday, September 5, 13
  • SOCIAL BY DESIGN Thursday, September 5, 13
  • EJEMPLO REGISTRO EJ Thursday, September 5, 13
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  • COMUNICACIÓN Thursday, September 5, 13
  • ¿DONDE ENCONTRAMOS COMUNICACIÓN? Thursday, September 5, 13
  • E-MAILS Thursday, September 5, 13
  • SMS Thursday, September 5, 13
  • TELÉFONO Thursday, September 5, 13
  • CARTELES Thursday, September 5, 13
  • TELEVISIÓN Thursday, September 5, 13
  • DIARIO Thursday, September 5, 13
  • REVISTAS Thursday, September 5, 13
  • CINE Thursday, September 5, 13
  • RADIO Thursday, September 5, 13
  • PNT Thursday, September 5, 13
  • JUEGOS Thursday, September 5, 13
  • CONTODO LO QUE HACEMOS ESTAMOS COMUNICANDO Thursday, September 5, 13
  • ¿QUÉTIPOS DE COMUNICACIÓN HAY? Thursday, September 5, 13
  • INFORMAR Thursday, September 5, 13
  • OBTENER INFORMACIÓN Thursday, September 5, 13
  • PERSUADIR Thursday, September 5, 13
  • COMUNICACIÓN PRODUCTIVA Thursday, September 5, 13
  • UN BUEN CONSEJO ENTU COMUNICACIÓN EN REDES SOCIALES Thursday, September 5, 13
  • EVÍTA EL SPAM Thursday, September 5, 13
  • IMAGEN PÚBLICA Thursday, September 5, 13
  • TU IMAGEN COMUNICA Thursday, September 5, 13
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  • REDES SOCIALES Thursday, September 5, 13
  • ¿CÓMO USAMOS LAS REDES? Thursday, September 5, 13
  • BASURERO Thursday, September 5, 13
  • EXPRESARNOS, PERO.... Thursday, September 5, 13
  • NO EXPONERNOS Thursday, September 5, 13
  • •Transformar conversaciones privadas en públicas •Expresar opiniones personales sin filtro •Discutir en linea •Agredir directa indirectamente Thursday, September 5, 13
  • CHECKEOTRIPLE Thursday, September 5, 13
  • ¿ES NECESARIO? Thursday, September 5, 13
  • ¿ES OPORTUNO? Thursday, September 5, 13
  • ¿ES CONVENIENTE? Thursday, September 5, 13
  • COMMUNITY MANAGER Thursday, September 5, 13
  • TIENES QUETENER UNO! Thursday, September 5, 13
  • •Publica cosas •Crea contenido •Maneja la comunicación •Responde preguntas •Crea conversaciones •Usa herramientas sociales Thursday, September 5, 13
  • •Involucrarse con la gente •Producir contenido original •Conseguir community managers •Escuchar a la gente •Generar conversaciones •Conseguir Ayuda! Thursday, September 5, 13
  • PRINCIPALESVALORES DE LAS REDES SOCIALES Thursday, September 5, 13
  • CONECTIVIDAD Thursday, September 5, 13
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  • IMPACTO GLOBAL Thursday, September 5, 13
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  • ESCALABILIDAD Thursday, September 5, 13
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  • MEDIR EL IMPACTO Thursday, September 5, 13
  • RÁPIDO INVOLUCRAMIENTO Thursday, September 5, 13
  • RELACIONES MÁS PROFUNDAS Thursday, September 5, 13
  • GRANDES HERRAMIENTAS Thursday, September 5, 13
  • PROMOTION & MARKETING Thursday, September 5, 13
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  • POSTING AND MONITORING Thursday, September 5, 13
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  • VIDEO Thursday, September 5, 13
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  • PAGE MANAGEMENT •The Fan Machine •Vitrue •Involver Thursday, September 5, 13
  • CREAR GRUPOS Thursday, September 5, 13
  • CREAR PÁGINAS Thursday, September 5, 13
  • CREAR CONTENIDO Thursday, September 5, 13
  • CREAR ESPACIOS DE CONVERSACIÓN Thursday, September 5, 13
  • GENERAR NUEVAS RELACIONES Thursday, September 5, 13
  • UTILIZAR NUEVAS HERRAMIENTAS Thursday, September 5, 13
  • RECURSOS EN FACEBOOK Thursday, September 5, 13
  • FAN PAGES Thursday, September 5, 13
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  • GROUPS Thursday, September 5, 13
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  • EVENTS Thursday, September 5, 13
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  • DOCS Thursday, September 5, 13
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  • FAN PAGE APPLICATIONS Thursday, September 5, 13
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  • SOCIAL PLUGINS Thursday, September 5, 13
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  • OTHER SOCIAL NETWORKS Thursday, September 5, 13
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  • CANVAS PAGE Thursday, September 5, 13
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  • FANPAGETABS (APPS) Thursday, September 5, 13
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  • FEED STORIES ON WALLS Thursday, September 5, 13
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  • FACEBOOK CONNECT Thursday, September 5, 13
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  • OTRAS IDEAS... Thursday, September 5, 13
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  • SOCIAL PLUGINS Thursday, September 5, 13
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  • LIKE BOX Thursday, September 5, 13
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  • LIKE AND SEND BUTTON Thursday, September 5, 13
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  • LIVE STREAM Thursday, September 5, 13
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  • COMMENTS BOX Thursday, September 5, 13
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  • MUCHAS GRACIAS! Matias Paterlini paterlinimatias@gmail.com ¿Preguntas? Thursday, September 5, 13