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Presentacion Social Media Marketing - EDN 54/2

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  • 1. Módulo: SOCIAL MEDIA MARKETING Profesor: MATIAS PATERLINI Programa en Negocios 2013 www.tienda54dos.com Thursday, September 5, 13
  • 2. SOBRE ESTA PRESENTACIÓN • Contarles quién soy y qué hago • Marketing, Publicidad, Comunicación, E-commerce 101 • Ejemplos y casos de estudio • Herramientas en la web • Preguntas Thursday, September 5, 13
  • 3. TRAYECTORIA • Facebook PMD (solo 90 en el mundo y el único de Latam) • 5 años desarrollando aplicaciones sobre Redes Sociales • 25 empleados, + de 300 aplicaciones lanzadas • + 10K clientes, + 10M Usuarios • 2 compañías construidas sobre redes sociales • Escritor del libroVidas Conectadas (EditorialVida). Speaker Thursday, September 5, 13
  • 4. Thursday, September 5, 13
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  • 8. Our Clients Thursday, September 5, 13
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  • 39. Thursday, September 5, 13
  • 40. SOCIAL MEDIA MARKETING Thursday, September 5, 13
  • 41. ¿PARA QUÉ HACEMOS MARKETING? Thursday, September 5, 13
  • 42. PARA OBTENER UN RESULTADO Thursday, September 5, 13
  • 43. EL QUE NO SABE A DONDE VA, NO LLEGA A NINGÚN LADO Thursday, September 5, 13
  • 44. ¿QUÉTIPO DE RESULTADOS BUSCAMOS? Thursday, September 5, 13
  • 45. CONSEGUIR NUEVOS CLIENTES Thursday, September 5, 13
  • 46. HACER BRANDING Thursday, September 5, 13
  • 47. GENERARVENTAS Thursday, September 5, 13
  • 48. MANTENER NUESTROS CLIENTES Thursday, September 5, 13
  • 49. CONVERSIÓN Thursday, September 5, 13
  • 50. ESTRATEGIA Thursday, September 5, 13
  • 51. ¿Y LA PUBLICIDAD QUÉ ES? Thursday, September 5, 13
  • 52. UNA HERRAMIENTA Thursday, September 5, 13
  • 53. OTRAS HERRAMIENTAS Thursday, September 5, 13
  • 54. COMMUNITY MANAGEMENT Thursday, September 5, 13
  • 55. PROMOCIONES Thursday, September 5, 13
  • 56. JUEGOS Thursday, September 5, 13
  • 57. CONCURSOS Thursday, September 5, 13
  • 58. ¿SIRVE INVERTIR EN SOCIAL MEDIA? Thursday, September 5, 13
  • 59. SO.... NI.... Thursday, September 5, 13
  • 60. SI NO MEDIS, NO Thursday, September 5, 13
  • 61. SI NO SIMPLIFICÁS, NO Thursday, September 5, 13
  • 62. SI NOTARGETEAS, NO Thursday, September 5, 13
  • 63. ¿DESARROLLO VS. PUBLICIDAD? Thursday, September 5, 13
  • 64. DESARROLLO + PUBLICIDAD Thursday, September 5, 13
  • 65. MASA CRITICA Thursday, September 5, 13
  • 66. EJEMPLO CONVERSE Thursday, September 5, 13
  • 67. ALCANZANDOTU PÚBLICO OBJETIVO Thursday, September 5, 13
  • 68. QUIERO MÁS LIKES!!! QUIERO MÁS ME GUSTA!!! Thursday, September 5, 13
  • 69. TENER MÁS LIKES DE LOS QUE NECESITÁS PUEDE SER PELIGROSO! Thursday, September 5, 13
  • 70. LA REGLA DEL 1 AL 15% DE REACH PROMEDIO Thursday, September 5, 13
  • 71. CUAL ES EL BENEFICIO DE LAS REDES SOCIALES CON RESPECTO A LA PUBLICIDAD TRADICIONAL? Thursday, September 5, 13
  • 72. LA SEGMENTACIÓN Thursday, September 5, 13
  • 73. DIFERENCIA CON GOOGLE ADWORDS Thursday, September 5, 13
  • 74. EMBUDO Thursday, September 5, 13
  • 75. MODELOTRADICIONAL Thursday, September 5, 13
  • 76. RADIO,TV, GRAFICA Thursday, September 5, 13
  • 77. MODELO DIGITAL Thursday, September 5, 13
  • 78. PÁGINAS WEB, FOROS, BLOGS, SEGMENTACIÓN GEOLOCALIZADA Thursday, September 5, 13
  • 79. MODELO SOCIAL Thursday, September 5, 13
  • 80. FACEBOOK, MOBILE ADS, COMUNIDAD Thursday, September 5, 13
  • 81. MODELO 360º Thursday, September 5, 13
  • 82. LA RAZÓN Thursday, September 5, 13
  • 83. La razón primordial para estar en las redes sociales, es porque nuestros clientes ya están ahí. Thursday, September 5, 13
  • 84. CAMBIO DE HÁBITOS Thursday, September 5, 13
  • 85. QUEREMOSTRAER LOS CLIENTES A NUESTRO NEGOCIO O PÁGINA Thursday, September 5, 13
  • 86. LLEVARLES UNA PROPUESTA DEVALOR,Y NUESTRO PRODUCTO A SUS MANOS Thursday, September 5, 13
  • 87. “La modernidad no es un taxi del que uno pueda bajarse, si no le gusta, en la esquina siguiente” Max Weber Thursday, September 5, 13
  • 88. COMO EMPRESARIOS TENEMOS QUE ADAPTARNOS O DESAPARECEREMOS... Thursday, September 5, 13
  • 89. Tu Inversión Tu Imagen Tu Comunicación Tu Frecuencia Alto impacto en Social Media Thursday, September 5, 13
  • 90. ESTRATEGIA Thursday, September 5, 13
  • 91. SOCIAL BY DESIGN Thursday, September 5, 13
  • 92. EJEMPLO REGISTRO EJ Thursday, September 5, 13
  • 93. Thursday, September 5, 13
  • 94. COMUNICACIÓN Thursday, September 5, 13
  • 95. ¿DONDE ENCONTRAMOS COMUNICACIÓN? Thursday, September 5, 13
  • 96. E-MAILS Thursday, September 5, 13
  • 97. SMS Thursday, September 5, 13
  • 98. TELÉFONO Thursday, September 5, 13
  • 99. CARTELES Thursday, September 5, 13
  • 100. TELEVISIÓN Thursday, September 5, 13
  • 101. DIARIO Thursday, September 5, 13
  • 102. REVISTAS Thursday, September 5, 13
  • 103. CINE Thursday, September 5, 13
  • 104. RADIO Thursday, September 5, 13
  • 105. PNT Thursday, September 5, 13
  • 106. JUEGOS Thursday, September 5, 13
  • 107. CONTODO LO QUE HACEMOS ESTAMOS COMUNICANDO Thursday, September 5, 13
  • 108. ¿QUÉTIPOS DE COMUNICACIÓN HAY? Thursday, September 5, 13
  • 109. INFORMAR Thursday, September 5, 13
  • 110. OBTENER INFORMACIÓN Thursday, September 5, 13
  • 111. PERSUADIR Thursday, September 5, 13
  • 112. COMUNICACIÓN PRODUCTIVA Thursday, September 5, 13
  • 113. UN BUEN CONSEJO ENTU COMUNICACIÓN EN REDES SOCIALES Thursday, September 5, 13
  • 114. EVÍTA EL SPAM Thursday, September 5, 13
  • 115. IMAGEN PÚBLICA Thursday, September 5, 13
  • 116. TU IMAGEN COMUNICA Thursday, September 5, 13
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  • 120. REDES SOCIALES Thursday, September 5, 13
  • 121. ¿CÓMO USAMOS LAS REDES? Thursday, September 5, 13
  • 122. BASURERO Thursday, September 5, 13
  • 123. EXPRESARNOS, PERO.... Thursday, September 5, 13
  • 124. NO EXPONERNOS Thursday, September 5, 13
  • 125. •Transformar conversaciones privadas en públicas •Expresar opiniones personales sin filtro •Discutir en linea •Agredir directa indirectamente Thursday, September 5, 13
  • 126. CHECKEOTRIPLE Thursday, September 5, 13
  • 127. ¿ES NECESARIO? Thursday, September 5, 13
  • 128. ¿ES OPORTUNO? Thursday, September 5, 13
  • 129. ¿ES CONVENIENTE? Thursday, September 5, 13
  • 130. COMMUNITY MANAGER Thursday, September 5, 13
  • 131. TIENES QUETENER UNO! Thursday, September 5, 13
  • 132. •Publica cosas •Crea contenido •Maneja la comunicación •Responde preguntas •Crea conversaciones •Usa herramientas sociales Thursday, September 5, 13
  • 133. •Involucrarse con la gente •Producir contenido original •Conseguir community managers •Escuchar a la gente •Generar conversaciones •Conseguir Ayuda! Thursday, September 5, 13
  • 134. PRINCIPALESVALORES DE LAS REDES SOCIALES Thursday, September 5, 13
  • 135. CONECTIVIDAD Thursday, September 5, 13
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  • 138. IMPACTO GLOBAL Thursday, September 5, 13
  • 139. Thursday, September 5, 13
  • 140. ESCALABILIDAD Thursday, September 5, 13
  • 141. Thursday, September 5, 13
  • 142. MEDIR EL IMPACTO Thursday, September 5, 13
  • 143. RÁPIDO INVOLUCRAMIENTO Thursday, September 5, 13
  • 144. RELACIONES MÁS PROFUNDAS Thursday, September 5, 13
  • 145. GRANDES HERRAMIENTAS Thursday, September 5, 13
  • 146. PROMOTION & MARKETING Thursday, September 5, 13
  • 147. Thursday, September 5, 13
  • 148. POSTING AND MONITORING Thursday, September 5, 13
  • 149. Thursday, September 5, 13
  • 150. VIDEO Thursday, September 5, 13
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  • 152. Thursday, September 5, 13
  • 153. PAGE MANAGEMENT •The Fan Machine •Vitrue •Involver Thursday, September 5, 13
  • 154. CREAR GRUPOS Thursday, September 5, 13
  • 155. CREAR PÁGINAS Thursday, September 5, 13
  • 156. CREAR CONTENIDO Thursday, September 5, 13
  • 157. CREAR ESPACIOS DE CONVERSACIÓN Thursday, September 5, 13
  • 158. GENERAR NUEVAS RELACIONES Thursday, September 5, 13
  • 159. UTILIZAR NUEVAS HERRAMIENTAS Thursday, September 5, 13
  • 160. RECURSOS EN FACEBOOK Thursday, September 5, 13
  • 161. FAN PAGES Thursday, September 5, 13
  • 162. Thursday, September 5, 13
  • 163. GROUPS Thursday, September 5, 13
  • 164. Thursday, September 5, 13
  • 165. EVENTS Thursday, September 5, 13
  • 166. Thursday, September 5, 13
  • 167. DOCS Thursday, September 5, 13
  • 168. Thursday, September 5, 13
  • 169. FAN PAGE APPLICATIONS Thursday, September 5, 13
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  • 173. SOCIAL PLUGINS Thursday, September 5, 13
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  • 176. OTHER SOCIAL NETWORKS Thursday, September 5, 13
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  • 180. CANVAS PAGE Thursday, September 5, 13
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  • 185. FANPAGETABS (APPS) Thursday, September 5, 13
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  • 190. FEED STORIES ON WALLS Thursday, September 5, 13
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  • 193. Thursday, September 5, 13
  • 194. FACEBOOK CONNECT Thursday, September 5, 13
  • 195. Thursday, September 5, 13
  • 196. OTRAS IDEAS... Thursday, September 5, 13
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  • 199. Thursday, September 5, 13
  • 200. Thursday, September 5, 13
  • 201. SOCIAL PLUGINS Thursday, September 5, 13
  • 202. Thursday, September 5, 13
  • 203. Thursday, September 5, 13
  • 204. LIKE BOX Thursday, September 5, 13
  • 205. Thursday, September 5, 13
  • 206. LIKE AND SEND BUTTON Thursday, September 5, 13
  • 207. Thursday, September 5, 13
  • 208. Thursday, September 5, 13
  • 209. LIVE STREAM Thursday, September 5, 13
  • 210. Thursday, September 5, 13
  • 211. COMMENTS BOX Thursday, September 5, 13
  • 212. Thursday, September 5, 13
  • 213. MUCHAS GRACIAS! Matias Paterlini paterlinimatias@gmail.com ¿Preguntas? Thursday, September 5, 13

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