Presentacion Social Media Marketing - EDN 54/2

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Presentacion Social Media Marketing - EDN 54/2

  1. 1. Módulo: SOCIAL MEDIA MARKETING Profesor: MATIAS PATERLINI Programa en Negocios 2013 www.tienda54dos.com Thursday, September 5, 13
  2. 2. SOBRE ESTA PRESENTACIÓN • Contarles quién soy y qué hago • Marketing, Publicidad, Comunicación, E-commerce 101 • Ejemplos y casos de estudio • Herramientas en la web • Preguntas Thursday, September 5, 13
  3. 3. TRAYECTORIA • Facebook PMD (solo 90 en el mundo y el único de Latam) • 5 años desarrollando aplicaciones sobre Redes Sociales • 25 empleados, + de 300 aplicaciones lanzadas • + 10K clientes, + 10M Usuarios • 2 compañías construidas sobre redes sociales • Escritor del libroVidas Conectadas (EditorialVida). Speaker Thursday, September 5, 13
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  8. 8. Our Clients Thursday, September 5, 13
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  40. 40. SOCIAL MEDIA MARKETING Thursday, September 5, 13
  41. 41. ¿PARA QUÉ HACEMOS MARKETING? Thursday, September 5, 13
  42. 42. PARA OBTENER UN RESULTADO Thursday, September 5, 13
  43. 43. EL QUE NO SABE A DONDE VA, NO LLEGA A NINGÚN LADO Thursday, September 5, 13
  44. 44. ¿QUÉTIPO DE RESULTADOS BUSCAMOS? Thursday, September 5, 13
  45. 45. CONSEGUIR NUEVOS CLIENTES Thursday, September 5, 13
  46. 46. HACER BRANDING Thursday, September 5, 13
  47. 47. GENERARVENTAS Thursday, September 5, 13
  48. 48. MANTENER NUESTROS CLIENTES Thursday, September 5, 13
  49. 49. CONVERSIÓN Thursday, September 5, 13
  50. 50. ESTRATEGIA Thursday, September 5, 13
  51. 51. ¿Y LA PUBLICIDAD QUÉ ES? Thursday, September 5, 13
  52. 52. UNA HERRAMIENTA Thursday, September 5, 13
  53. 53. OTRAS HERRAMIENTAS Thursday, September 5, 13
  54. 54. COMMUNITY MANAGEMENT Thursday, September 5, 13
  55. 55. PROMOCIONES Thursday, September 5, 13
  56. 56. JUEGOS Thursday, September 5, 13
  57. 57. CONCURSOS Thursday, September 5, 13
  58. 58. ¿SIRVE INVERTIR EN SOCIAL MEDIA? Thursday, September 5, 13
  59. 59. SO.... NI.... Thursday, September 5, 13
  60. 60. SI NO MEDIS, NO Thursday, September 5, 13
  61. 61. SI NO SIMPLIFICÁS, NO Thursday, September 5, 13
  62. 62. SI NOTARGETEAS, NO Thursday, September 5, 13
  63. 63. ¿DESARROLLO VS. PUBLICIDAD? Thursday, September 5, 13
  64. 64. DESARROLLO + PUBLICIDAD Thursday, September 5, 13
  65. 65. MASA CRITICA Thursday, September 5, 13
  66. 66. EJEMPLO CONVERSE Thursday, September 5, 13
  67. 67. ALCANZANDOTU PÚBLICO OBJETIVO Thursday, September 5, 13
  68. 68. QUIERO MÁS LIKES!!! QUIERO MÁS ME GUSTA!!! Thursday, September 5, 13
  69. 69. TENER MÁS LIKES DE LOS QUE NECESITÁS PUEDE SER PELIGROSO! Thursday, September 5, 13
  70. 70. LA REGLA DEL 1 AL 15% DE REACH PROMEDIO Thursday, September 5, 13
  71. 71. CUAL ES EL BENEFICIO DE LAS REDES SOCIALES CON RESPECTO A LA PUBLICIDAD TRADICIONAL? Thursday, September 5, 13
  72. 72. LA SEGMENTACIÓN Thursday, September 5, 13
  73. 73. DIFERENCIA CON GOOGLE ADWORDS Thursday, September 5, 13
  74. 74. EMBUDO Thursday, September 5, 13
  75. 75. MODELOTRADICIONAL Thursday, September 5, 13
  76. 76. RADIO,TV, GRAFICA Thursday, September 5, 13
  77. 77. MODELO DIGITAL Thursday, September 5, 13
  78. 78. PÁGINAS WEB, FOROS, BLOGS, SEGMENTACIÓN GEOLOCALIZADA Thursday, September 5, 13
  79. 79. MODELO SOCIAL Thursday, September 5, 13
  80. 80. FACEBOOK, MOBILE ADS, COMUNIDAD Thursday, September 5, 13
  81. 81. MODELO 360º Thursday, September 5, 13
  82. 82. LA RAZÓN Thursday, September 5, 13
  83. 83. La razón primordial para estar en las redes sociales, es porque nuestros clientes ya están ahí. Thursday, September 5, 13
  84. 84. CAMBIO DE HÁBITOS Thursday, September 5, 13
  85. 85. QUEREMOSTRAER LOS CLIENTES A NUESTRO NEGOCIO O PÁGINA Thursday, September 5, 13
  86. 86. LLEVARLES UNA PROPUESTA DEVALOR,Y NUESTRO PRODUCTO A SUS MANOS Thursday, September 5, 13
  87. 87. “La modernidad no es un taxi del que uno pueda bajarse, si no le gusta, en la esquina siguiente” Max Weber Thursday, September 5, 13
  88. 88. COMO EMPRESARIOS TENEMOS QUE ADAPTARNOS O DESAPARECEREMOS... Thursday, September 5, 13
  89. 89. Tu Inversión Tu Imagen Tu Comunicación Tu Frecuencia Alto impacto en Social Media Thursday, September 5, 13
  90. 90. ESTRATEGIA Thursday, September 5, 13
  91. 91. SOCIAL BY DESIGN Thursday, September 5, 13
  92. 92. EJEMPLO REGISTRO EJ Thursday, September 5, 13
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  94. 94. COMUNICACIÓN Thursday, September 5, 13
  95. 95. ¿DONDE ENCONTRAMOS COMUNICACIÓN? Thursday, September 5, 13
  96. 96. E-MAILS Thursday, September 5, 13
  97. 97. SMS Thursday, September 5, 13
  98. 98. TELÉFONO Thursday, September 5, 13
  99. 99. CARTELES Thursday, September 5, 13
  100. 100. TELEVISIÓN Thursday, September 5, 13
  101. 101. DIARIO Thursday, September 5, 13
  102. 102. REVISTAS Thursday, September 5, 13
  103. 103. CINE Thursday, September 5, 13
  104. 104. RADIO Thursday, September 5, 13
  105. 105. PNT Thursday, September 5, 13
  106. 106. JUEGOS Thursday, September 5, 13
  107. 107. CONTODO LO QUE HACEMOS ESTAMOS COMUNICANDO Thursday, September 5, 13
  108. 108. ¿QUÉTIPOS DE COMUNICACIÓN HAY? Thursday, September 5, 13
  109. 109. INFORMAR Thursday, September 5, 13
  110. 110. OBTENER INFORMACIÓN Thursday, September 5, 13
  111. 111. PERSUADIR Thursday, September 5, 13
  112. 112. COMUNICACIÓN PRODUCTIVA Thursday, September 5, 13
  113. 113. UN BUEN CONSEJO ENTU COMUNICACIÓN EN REDES SOCIALES Thursday, September 5, 13
  114. 114. EVÍTA EL SPAM Thursday, September 5, 13
  115. 115. IMAGEN PÚBLICA Thursday, September 5, 13
  116. 116. TU IMAGEN COMUNICA Thursday, September 5, 13
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  120. 120. REDES SOCIALES Thursday, September 5, 13
  121. 121. ¿CÓMO USAMOS LAS REDES? Thursday, September 5, 13
  122. 122. BASURERO Thursday, September 5, 13
  123. 123. EXPRESARNOS, PERO.... Thursday, September 5, 13
  124. 124. NO EXPONERNOS Thursday, September 5, 13
  125. 125. •Transformar conversaciones privadas en públicas •Expresar opiniones personales sin filtro •Discutir en linea •Agredir directa indirectamente Thursday, September 5, 13
  126. 126. CHECKEOTRIPLE Thursday, September 5, 13
  127. 127. ¿ES NECESARIO? Thursday, September 5, 13
  128. 128. ¿ES OPORTUNO? Thursday, September 5, 13
  129. 129. ¿ES CONVENIENTE? Thursday, September 5, 13
  130. 130. COMMUNITY MANAGER Thursday, September 5, 13
  131. 131. TIENES QUETENER UNO! Thursday, September 5, 13
  132. 132. •Publica cosas •Crea contenido •Maneja la comunicación •Responde preguntas •Crea conversaciones •Usa herramientas sociales Thursday, September 5, 13
  133. 133. •Involucrarse con la gente •Producir contenido original •Conseguir community managers •Escuchar a la gente •Generar conversaciones •Conseguir Ayuda! Thursday, September 5, 13
  134. 134. PRINCIPALESVALORES DE LAS REDES SOCIALES Thursday, September 5, 13
  135. 135. CONECTIVIDAD Thursday, September 5, 13
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  138. 138. IMPACTO GLOBAL Thursday, September 5, 13
  139. 139. Thursday, September 5, 13
  140. 140. ESCALABILIDAD Thursday, September 5, 13
  141. 141. Thursday, September 5, 13
  142. 142. MEDIR EL IMPACTO Thursday, September 5, 13
  143. 143. RÁPIDO INVOLUCRAMIENTO Thursday, September 5, 13
  144. 144. RELACIONES MÁS PROFUNDAS Thursday, September 5, 13
  145. 145. GRANDES HERRAMIENTAS Thursday, September 5, 13
  146. 146. PROMOTION & MARKETING Thursday, September 5, 13
  147. 147. Thursday, September 5, 13
  148. 148. POSTING AND MONITORING Thursday, September 5, 13
  149. 149. Thursday, September 5, 13
  150. 150. VIDEO Thursday, September 5, 13
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  152. 152. Thursday, September 5, 13
  153. 153. PAGE MANAGEMENT •The Fan Machine •Vitrue •Involver Thursday, September 5, 13
  154. 154. CREAR GRUPOS Thursday, September 5, 13
  155. 155. CREAR PÁGINAS Thursday, September 5, 13
  156. 156. CREAR CONTENIDO Thursday, September 5, 13
  157. 157. CREAR ESPACIOS DE CONVERSACIÓN Thursday, September 5, 13
  158. 158. GENERAR NUEVAS RELACIONES Thursday, September 5, 13
  159. 159. UTILIZAR NUEVAS HERRAMIENTAS Thursday, September 5, 13
  160. 160. RECURSOS EN FACEBOOK Thursday, September 5, 13
  161. 161. FAN PAGES Thursday, September 5, 13
  162. 162. Thursday, September 5, 13
  163. 163. GROUPS Thursday, September 5, 13
  164. 164. Thursday, September 5, 13
  165. 165. EVENTS Thursday, September 5, 13
  166. 166. Thursday, September 5, 13
  167. 167. DOCS Thursday, September 5, 13
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  169. 169. FAN PAGE APPLICATIONS Thursday, September 5, 13
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  173. 173. SOCIAL PLUGINS Thursday, September 5, 13
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  175. 175. Thursday, September 5, 13
  176. 176. OTHER SOCIAL NETWORKS Thursday, September 5, 13
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  179. 179. Thursday, September 5, 13
  180. 180. CANVAS PAGE Thursday, September 5, 13
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  184. 184. Thursday, September 5, 13
  185. 185. FANPAGETABS (APPS) Thursday, September 5, 13
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  189. 189. Thursday, September 5, 13
  190. 190. FEED STORIES ON WALLS Thursday, September 5, 13
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  193. 193. Thursday, September 5, 13
  194. 194. FACEBOOK CONNECT Thursday, September 5, 13
  195. 195. Thursday, September 5, 13
  196. 196. OTRAS IDEAS... Thursday, September 5, 13
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  200. 200. Thursday, September 5, 13
  201. 201. SOCIAL PLUGINS Thursday, September 5, 13
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  204. 204. LIKE BOX Thursday, September 5, 13
  205. 205. Thursday, September 5, 13
  206. 206. LIKE AND SEND BUTTON Thursday, September 5, 13
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  209. 209. LIVE STREAM Thursday, September 5, 13
  210. 210. Thursday, September 5, 13
  211. 211. COMMENTS BOX Thursday, September 5, 13
  212. 212. Thursday, September 5, 13
  213. 213. MUCHAS GRACIAS! Matias Paterlini paterlinimatias@gmail.com ¿Preguntas? Thursday, September 5, 13
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