Search Friendly URLs<br />www.nationalgeographic.com/animals/african-elephants<br />Keywords in page name,<br />separated by hyphen<br />Single domain<br />Shallow folder structurewith relevant words<br />
Search UN-Friendly URLs<br />Xyz3.nationalgeographic.com/a/?q=31z&mg=vv7z&sd=8<br />No keywords in the URL string<br />Unnecessary<br />Subdomain<br />Dynamic URLs don’t perform as well as static and engines recommend against more than two parameters<br />
Record reasons why links didn’t happen (like objections to sales) and work on these (things like design quality, affiliations, language, etc. will come up)</li></ul>Training Camp (via Gil Searcy on Flickr)<br />
Building a Link Acquisition Funnel<br />Visit Link-Targeted Content<br />Grab Link Code<br />Link to the Site<br />
You have to do these right, before you can do these right<br />Algorithmic Ranking Factors<br />
Learn More w/ the Free Beginner’s Guide:<br />http://guides.seomoz.org/beginners-guide-to-search-engine-optimization<br />Feel free to distribute this presentation for educational use. We love to help SEOs learn!<br />
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