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different marketing concept

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  • 1. Subject Code :150001Name Of Subject : Management-2Name of Unit :Introduction to Marketing ManagementTopic :Different Concepts in marketing.Dept. :Electronics & CommunicationName of Faculty : Mrs. Alfiya VohraName of Students : (i)Savalia Avani(100870111020) (ii)Patel Jay (100870111021)
  • 2. Sub: Management-2 Topic: Different marketingConcepts
  • 3. Fundamentals of Marketing What You’ll Learn Describe the concept of market Differentiate consumer and industrial markets Describe market share What target marketing is The four P’s of the marketing mixSub: Management-2 Topic: Different marketingConcepts
  • 4. Market – all potential customers who have the ability and willingness to buySub: Management-2 Topic: Different marketingConcepts
  • 5. Consumer Markets Consist of consumers who purchase goods and services for personal use.Sub: Management-2 Topic: Different marketingConcepts
  • 6. Industrial Markets Business-to-business (B-to B) markets include all businesses that buy products for use in their operations.Sub: Management-2 Topic: Different marketingConcepts
  • 7. Market Share A company’s percentage of the total sales volume generated by all companies that compete in a given market.Sub: Management-2 Topic: Different marketingConcepts
  • 8. Focusing all decisions on a very specific group of people who you want to reach.Sub: Management-2 Topic: Different marketingConcepts
  • 9. Customer Profile To develop a clear picture of their target market, businesses create a customer profile. It lists information about the target market, such as age, income level, occupation, attitudes, lifestyle, and geographic residenceSub: Management-2 Topic: Different marketingConcepts
  • 10. Customers – people who buy the product Consumers – people who actually use the product Is mom the customer or the consumer? The kids?Sub: Management-2 Topic: Different marketingConcepts
  • 11. Basic marketing strategies – the four P’s Product Place Price PromotionSub: Management-2 Topic: Different marketingConcepts
  • 12. Product Strategies What product to make How to package it What brand name to use What image to projectSub: Management-2 Topic: Different marketingConcepts
  • 13. Place Strategies How and where a product will be distributed.Sub: Management-2 Topic: Different marketingConcepts
  • 14. Price Strategies Reflect what customers are willing and able to pay.Sub: Management-2 Topic: Different marketingConcepts
  • 15. Promotion Strategies How potential customers will be told about the new product What the message will be When and where it will be delivered What inducements are there to buySub: Management-2 Topic: Different marketingConcepts
  • 16. The elements are interconnected Product Place Price PromotionSub: Management-2 Topic: Different marketingConcepts
  • 17. The Marketing Mix – The 4 P’sContains countless alternatives.Management must select a combination of marketing mix decisions that will satisfy target markets and achieve organizational goals.Sub: Management-2 Topic: Different marketingConcepts

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