Link, Poke & Tweet [Omaha ed., 10.20.2009]

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    Notes on slide 1

    Add your prospect’s head shot to this slide – See last slide for information on creating rounded corner headshots -

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    We are very broad and very deep We have tipped as a company We are the global leaders

    Copy and paste your “mini profile” box to this slide (from Slide 2)

    Twitter is a free social networking and micro-blogging service that allows its users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length. Updates are displayed on the user's profile page and delivered to other users who have signed up to receive them. The sender can restrict delivery to those in his or her circle of friends (delivery to everyone being the default). Users can receive updates via the Twitter website, SMS, RSS, email or through an application such as Twitterrific or Facebook.

    James Andrews is a digital marketer with over 12 years experience. He currently serves as the Vice President, Director at Ketchum Interactive a division of Ketchum. A communications innovator, Ketchum ranks among the largest global public relations agencies, operating in more than 50 countries. He has a personal blog known as thekeyinfluencer.com. He tweets under the handle of keyinfluencer. And this past January, he had a bad day.

    This particular Twitter posting came back to bite the agency person from Ketchum (New York office) who made some unflattering remarks about Memphis this morning before he presented on digital media to his client’s worldwide communications group of (150+) people. Not only did a client employee find it, they were totally offended by it and responded to the agency person. The client?

    They copied the FedEx Coporate Vice President, Vice President, Directors and all management of FedEx’s communication department AND the chain of command at Ketchum. Mr. Andrews, the Ketchum presenter, did not take into account that many FedExers are native Memphians and are feircely defensive of their city and their company.

    Connor Riley is a UC Berkeley grad student. She had a job offer. She lost it in one tweet. Eventually, the web caught up with her and she wrote a single post responding to the situation on her blog at theconnor.net titled “Dear Internet Superheroes.”

    Favorites, Groups & Events

    Link, Poke & Tweet [Omaha ed., 10.20.2009] - Presentation Transcript

    1. Presenters: Sam Mandolfo / LinkedIn John Kreicbergs / Bernstein-Rein
    2.  
    3. Agenda
      • Introductions
      • Social vs. Professional Networks
      • LinkedIn Overview
      • Why and How Professionals use LinkedIn
      • LinkedIn Tips for Professionals
      • Resources
      • Q&A
      Sam Mandolfo Enterprise Account Executive, Enterprise Solutions, LinkedIn Omaha, Nebraska Public Profile: http://www.linkedin.com/in/sammandolfo Email: [email_address] Phone: 402-452-2363
    4. Social Network’s Personality Profile… Friday & Saturday nights Weekends Mon-Fri, 9am-5pm
    5. Social vs. Professional Networks
      • Social networks offer tools for casual communication with family & friends
      • Play games
      • Share photos & videos
      • Rate movies and music
      • Examples: Facebook, MySpace
      • LinkedIn is a professional network intended to create global business opportunities
      • Maintain business contacts online
      • Get introduced to professionals & service providers
      • Recommend colleagues & check references
      • Conduct research
      • Receive industry news
      • Ask & answer industry questions
      • Find, post or forward jobs
    6. LinkedIn is the PROFESSIONAL Network
      • LinkedIn is the world’s most powerful business network
      • Built upon trusted professional relationships & connections
      • Business-focused
      • Provides access to people, jobs & opportunities
      • Helps professionals be more productive
    7. Company Overview
      • Business Solutions
      • Premium Memberships
      • Talent Acquisition
      • Market Research
      • Advertising
      • LinkedIn Corporation
      • Founded in 2003, HQ: Mountain View, CA
      • Offices in San Francisco, New York, Chicago, Omaha, London
      • 325+ employees
      • 500 employees by December 2009
    8. LinkedIn: Key Metrics
      • General Network Information
      • 50M+ professionals
      • Nearly 2M new members join every month, almost 1 per second
      • Over 200 countries, 4 languages, 150 industries
      • Founded in 2003
      • Quick Stats
      • 850M monthly pageviews
      • 15M monthly uniques
      • 1M unique visitors to the homepage daily
    9. LinkedIn Network Statistics
      • Specific Network Membership
      • 3,564 in Marketing and Advertising Industry in Omaha
      • 721,572 in Marketing and Advertising in the US
      • 2,395 keyword “advertising” in Omaha
    10. LinkedIn Demographics
      • Affluent and influential
      Household Income 80% over $75k Average = $139k Age Range 25-54 84% College educated 90% Small business owners 900k+ Senior Executives 60%
    11. LinkedIn Demographics
      • The “IN” Crowd
      Site Average Age % Comp College Grad Average HHI %Comp EVP/SVP/VP % Comp Business Decision Makers 41 78% $139,762 5.2% 46.5% 47.4 71% $101,039 6% 38.4% 46.7 66% $96,665 5.2% 39.9% 47.3 68% $96,414 5.5% 37.5%
    12. How Professionals Use LinkedIn
      • Build Personal Brand
      • Strengthen Professional Relationships
      • Share Business Knowledge
      • Post & Search for Jobs
      LinkedIn helps you exchange knowledge, ideas, and opportunities with your trusted business contacts. Example of a member’s LinkedIn home page – a customized professional dashboard
    13. Top 10 LinkedIn Tips for Professionals
    14. Top 10 LinkedIn Tips
      • #1 Improve your Profile
    15. Top 10 LinkedIn Tips
      • #2 Get Recommendations
    16. Top 10 LinkedIn Tips
      • #3 Join Relevant Industry or Alumni Groups
    17. Top 10 LinkedIn Tips
      • #4 Add Trusted Contacts
    18. Top 10 LinkedIn Tips
      • #5 Use Reference Search functionality
    19. Top 10 LinkedIn Tips
      • #6 Broadcast Objectives via your Status bar
    20. Top 10 LinkedIn Tips
      • #7 Ask & Answer Questions
    21. Top 10 LinkedIn Tips
      • #8 Create Polls
    22. Top 10 LinkedIn Tips
      • #9 Use LinkedIn Applications
    23. Top 10 LinkedIn Tips
      • #10 Create Events
    24. How to Learn More
      • Learning Center: http://learn.linkedin.com
      • Free Webinars: http://learn.linkedin.com/training
      • Corporate Solutions: http://talent.linkedin.com
      • Advertising Age Interview with Reid Hoffman: http://ow.ly/ve7p
    25. We are all Entrepreneurs!
    26. Questions?
    27. Thank You!
    28.  
    29.  
    30. It’s Good For You
    31.  
      • More than 300 million active users
      • More than half of all users are out of college.
      • The fastest growing demographic is those 35 years old and older.
      • The average user has 130 friends.
      • More than 6 billion minutes are spent onsite each day (worldwide).
      • More than 40 million users update their statuses at least once each day.
      On Facebook… Source: http://www.facebook.com/press/info.php?statistics
    33. Consider your “Google footprint.”
    34. What is private versus public?
    35. Privacy settings are your best friend.
    36. What am I saying without saying anything?
    37. Even the pros have problems. Source: http://www.nytimes.com/2009/07/06/world/europe/06britain.html
    38. Source: Nexus Friend Grapher Facebook App
    39. Think about first impressions.
    40. Content matters. (And spelling, too.)
    41. Facebook is the top photo sharing site on the web. Source: http://www.techcrunch.com/2009/02/22/facebook-photos-pulls-away-from-the-pack/
    42.  
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    47.  
    48.  
    49.  
    50.  
    51.  
    52.  
    53.  
    54. The three most dangerous words on Facebook?
    55.  
    56.  
    57. Who are you friends with?
    58. Who is listening to what you’re saying?
    59. Promote your professional activities.
    60. Cross-promote and showcase your expertise.
    61. Demonstrate thought leadership.
    62. Feature your passions.
    63. “ Choose your friends wisely -- they will make or break you.” J. Willard Marriott, founder Marriott Corporation
    64.  
    65.  
    66. Source: http://www.thedailyshow.com/video/index.jhtml?videoId=219519&title=twitter-frenzy
    67. Twitter
      • Founded in March 2006
      • Privately owned
      • THE fastest growing social network
      Source: Top 20 Social Network Sites; Nielsen Online, March 2009 Rank Site Mar. 08 Mar. 09 % Growth 1 Twitter.com 520,000 13,858,000 2565% 2 Ning 1,463,000 5,609,000 283% 3 Facebook 24,940,000 69,151,000 177% 4 Bebo 2,483,000 6,149,000 148% 5 LinkedIn 7,877,000 15,815,000 101%
      • 7.1 million users (as of Feb. 2009)
      • 18 million users (projected, 2009)
      • 26 million users (projected, 2010)
      • but…
      • About 60% abandon after a month.
      Twitter users? Source: eMarketer, September 2009; Nielsen Online, April 2009
    69. Twitter Profile Page
    70. Twitter Home Page
    71. Twitter Home Page
    72. Twitter Home Page
    73. Twitter Home Page
    74. Twitter Home Page
      • Be selective
      • Socialize and share
      • Balance signal to noise
      The 3 Keys to Twitter
    76. James Andrews Vice President/Director Ketchum Interactive
    77. Source: http://shankman.com/be-careful-what-you-post/
    78.  
    79. “ A hazard of social networking is people will read what you write. ”
    80. “ … everyone participating in today’s event, including those in the auditorium with you this morning, just received their first paycheck of 2009 containing a 5% pay cut… ”
    81. “ … with all due respect, to continue the context of your post; true confession: many of my peers and I don’t see much relevance between your presentation this morning and the work we do in Employee Communications. ”
    82. “ Two days ago I made a comment on Twitter that was an emotional response to a run in I had with an intolerant individual. ” Source: http://www.thekeyinfluencer.com/channel/2009/01/16/twittersituation/
    83. “ Everyone knows that at 140 characters, Twitter does not allow for context.... ”
    84. “ My most recent situation underscores the need for important dialogue around how we use this space.”
    85.  
    86.  
    87. “ Cisco Fatty”
    88. &quot;Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” @theconnor via Twitter
    89.  
    90.  
    91.  
    92. www.ciscofatty.com
    93. “… I have 45 friends. I know all of them. They know me. 95% of them have lived in a dorm or house with me. I practically can’t offend them, although I sometimes try.” Source: http://www.theconnor.net/
    94. “… Time Levad and @timmylevad are two different people.”
    95. “ Am @I more of a mass-media channel than a human being? Do @I act as such?”
    96. “ For people who knew nothing more of me than that 140 characters of text I’d written, it would be ridiculous for me to be angry with anyone misinterpreting what I said.”
    97. Source: http://adage.com/print?article_id=135685
    98. TwitterJobSearch.com
    99. TwitterJobSearch.com
    100.  
    101. “ Don’t use the digital space as a platform for creating the person you are not strong enough to be in the real world.” Jessi Withrow (@pensivegirl)
    102. Thank you! [email_address] twitter.com/patchchord patchchord.com John Kreicbergs Bernstein-Rein Advertising
    103. Presenters: Sam Mandolfo / LinkedIn John Kreicbergs / Bernstein-Rein
    SlideShare Zeitgeist 2009

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