ey!
                     arkl
              ll / B                 ein!
          inde L!               in-R
      te L   ...
Link,	
  Poke	
  &	
  Tweet	
  201	
  
Amping	
  Your	
  Personal	
  Brand,	
  Digitally	
  




             Celeste	
  L...
Celeste Lindell
Social Media Strategist
Job Hunting




      Pushing Your Search
        Into Social Media
This Cat Can Get A Job Before You
Maximize LinkedIn
Search Twitter
TwitJobSearch.com
Put Your Network To Work
Kyle Hoedl
Social Marketing Strategist
Network Building
How To Find, Make and Maintain Meaningful Connections
Three Steps



                       IdenKfy	
  Contacts	
  
              Who	
  should	
  you	
  connect	
  with?	
  

...
Identify Contacts

Who	
  should	
  you	
  connect	
  with?	
  	
  
INDUSTRY	
  PEERS	
  
• 	
  	
  Vendors	
  –	
  You	
 ...
Make Connections

Network,	
  Network,	
  Network	
  
CONNECT	
  ON	
  LINKEDIN	
  
• 	
  	
  Don’t	
  know	
  someone	
  ...
Maintaining Connections

Keep	
  ‘Em	
  Coming	
  Back	
  For	
  More	
  
USE	
  TWITTER	
  AS	
  A	
  TOOL	
  TO	
  ENGAG...
Get Creative

 THINK	
  OUTSIDE	
  THE	
  BOX	
  TO	
  GET	
  NOTICED	
  

            	
     	
  	
  
                   ...
Get Creative

 THINK	
  OUTSIDE	
  THE	
  BOX	
  TO	
  GET	
  NOTICED	
  

            	
     	
  	
                      ...
John Kreicbergs!
Experience Planning Supervisor!
Influence Brokering:!
Self-Promotion and Active Outreach!
Influence Brokering:!
How NOT to be a Social Media Douchebag!
Establish your personal ground rules.!
Find your tribe and establish a niche.!
Donʼt just echo. Add value.!
Balance signal to noise.!
Be real.!



“Donʼt use the digital space as a platform#
for creating the person you are not strong#
      enough to be in...
Commit to the long haul.!
Some things can never be replaced.!
Link,	
  Poke	
  &	
  Tweet	
  201	
  
Amping	
  Your	
  Personal	
  Brand,	
  Digitally	
  
	
  	
  	
  	
  slideshare.ne...
 Link, Poke & Tweet 201: Amping Your Personal Brand, Digitally
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Link, Poke & Tweet 201: Amping Your Personal Brand, Digitally

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By Kyle Hoedl, Social Media Strategist at VML; John Kreicbergs, Experience Planning Supervisor at Bernstein-Rein; Celeste Lindell, Social Media Strategist, Barkley (Kansas City)

So let’s say you’re already linked in, friending like a fiend and twittering like a pro. Or maybe you’re looking to kick the training wheels off your social media profile. Perhaps it’s just a matter of getting more “umph” out of your digital brand? Join us to learn more about the advanced tips, tricks and hacks that can make your LinkedIn, Facebook and Twitter profiles work even harder for you.

Published in: Career, Technology, Business
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Link, Poke & Tweet 201: Amping Your Personal Brand, Digitally

  1. 1. ey! arkl ll / B ein! inde L! in-R te L M nste C eles oedl / V s / Ber H erg Kyle Kreicb n Joh
  2. 2. Link,  Poke  &  Tweet  201   Amping  Your  Personal  Brand,  Digitally   Celeste  Lindell   Kyle  Hoedl   John  Kreicbergs   @average_jane   @kylehoedl   @patchchord  
  3. 3. Celeste Lindell Social Media Strategist
  4. 4. Job Hunting Pushing Your Search Into Social Media
  5. 5. This Cat Can Get A Job Before You
  6. 6. Maximize LinkedIn
  7. 7. Search Twitter
  8. 8. TwitJobSearch.com
  9. 9. Put Your Network To Work
  10. 10. Kyle Hoedl Social Marketing Strategist
  11. 11. Network Building How To Find, Make and Maintain Meaningful Connections
  12. 12. Three Steps IdenKfy  Contacts   Who  should  you  connect  with?   Make  ConnecKons   Network,  Network,  Network   Maintain  RelaKonships   Keep  ‘Em  Coming  Back  for  More   12  
  13. 13. Identify Contacts Who  should  you  connect  with?     INDUSTRY  PEERS   •     Vendors  –  You  work  with  them  every  day.   •     Local  colleagues  –  AJend  a  networking  event.    The  ad  world  may  seem  huge,  but  it’s  not.     Get  to  know  other  people  in  the  industry.    Everyone  knows  everyone.       •     College  friends  –  They’ve  got  contacts  too.   CURRENT  LINKEDIN  CONNECTIONS   •     Find  as  many  former  and  current  colleagues,  industry  acquaintances,  friends,  and  family   members  as  you  can  on  LinkedIn.   •     Search  through  your  connecSons  for  any  mutual  connecSons  you’d  like  to  know.   COMPANIES  YOU  MAY  BE  INTERESTED  IN   •     You  may  not  know  someone  at  a  company,  but  someone  you  know  might.    Figure  out  if   there  are  any  specific  companies  you  want  to  work  for,  and  then  search  for  contacts  that  have   relaSonships  with  those  companies.     13  
  14. 14. Make Connections Network,  Network,  Network   CONNECT  ON  LINKEDIN   •     Don’t  know  someone  but  want  to  be  connected  with  them?    Get  introduced  through  a   mutual  contact  by  clicking  the  “Get  Introduced  through  a  connecSon”  link  on  the  person’s   LinkedIn  profile.   E-­‐MAIL  YOUR  INDUSTRY  CONTACTS   •     Just  because  they  aren’t  hiring  doesn’t  mean  they  don’t  know  someone  who  is.    Find  out  if   they  know  someone  in  the  industry  who  is  hiring.    Ask  them  to  pass  your  resume  and   porZolio  to  any  contacts  they  have.    Get  those  contacts’  informaSon  to  follow  up  with  them.   FOLLOW  &  DM  ON  TWITTER   •     Stay  engaged  with  them.    Follow  someone  you’ve  met  and  send  a  Direct  Message  to  them.     If  you’ve  never  met  them,  get  their  aJenSon  by  retweeSng  their  tweets.    People  acSve  in  the   space  will  noSce.         14  
  15. 15. Maintaining Connections Keep  ‘Em  Coming  Back  For  More   USE  TWITTER  AS  A  TOOL  TO  ENGAGE  YOUR  AUDIENCE   •   ConSnuously  update  your  TwiJer  feed  with  “shareable”  tweets  –  Tweets  that  people  will   want  to  share  with  their  friends  and  which  will  make  you  become  a  reliable  source  for   industry  informaSon.   •   Tweet  links  to  your  blog  posts,  news  about  you,  etc.    But  not  too  much!    No  one  likes  a  self-­‐ promoter.   WRITE  COMPELLING  BLOG  POSTS  THAT  PEOPLE  WILL  WANT  TO  READ   •   Expand  on  your  tweeSng  prowess  by  adding  in  your  own  opinions  on  your  specific  industry.     Graphic  designer?    Write  about  why  you  love  the  typography  of  a  cool  poster  you  took  a   picture  of  this  morning.    Social  marketer?    Post  some  links  to  a  campaign  and  tell  us  what   you’d  change  or  why  you  think  it’s  brilliant.    Update  frequently.   GET  INVOLVED  IN  INDUSTRY  EVENTS  &  GROUPS   •   Don’t  just  aJend.    Become  a  chair,  get  involved  in  planning,  and  get  your  name  out  there.   15  
  16. 16. Get Creative THINK  OUTSIDE  THE  BOX  TO  GET  NOTICED         Facebook  ad  targeted  to:   •   10  digital  adverSsing  agency  networks   •   New  York,  NY  network   Ran  for  one  week   Clicked  through  to  website  with  resume   68,000  impressions   68  resume  downloads   3  interviews  set  up  with  major  industry  leaders  in   the  digital  and  social  media  space     16  
  17. 17. Get Creative THINK  OUTSIDE  THE  BOX  TO  GET  NOTICED         “Ryan  Schafer  for  Junior   Copywriter”  Fan  page   173  Fans   Updated  with  press  release   announcements,  samples  of   work,  and  job  updates   Covered  in  several  news   outlets,  including  The  Wichita   Eagle  and  several  TV  news   staSons   17  
  18. 18. John Kreicbergs! Experience Planning Supervisor!
  19. 19. Influence Brokering:! Self-Promotion and Active Outreach!
  20. 20. Influence Brokering:! How NOT to be a Social Media Douchebag!
  21. 21. Establish your personal ground rules.!
  22. 22. Find your tribe and establish a niche.!
  23. 23. Donʼt just echo. Add value.!
  24. 24. Balance signal to noise.!
  25. 25. Be real.! “Donʼt use the digital space as a platform# for creating the person you are not strong# enough to be in the real world.”# Jessi Withrow# (@pensivegirl)#
  26. 26. Commit to the long haul.!
  27. 27. Some things can never be replaced.!
  28. 28. Link,  Poke  &  Tweet  201   Amping  Your  Personal  Brand,  Digitally          slideshare.net/patchchord/link-­‐poke-­‐tweet-­‐201   Celeste  Lindell   Kyle  Hoedl   John  Kreicbergs   @average_jane   @kylehoedl   @patchchord  
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