By Kyle Hoedl, Social Media Strategist at VML; John Kreicbergs, Experience Planning Supervisor at Bernstein-Rein; Celeste Lindell, Social Media Strategist, Barkley (Kansas City)
Each and every one of us owns a personal and professional brand that we must manage. From digital natives to technophobes, from advertising junior creatives to CEOs, we now must embrace the role that online social media tools can and do play in shaping that brand. Looking for a job? Want to make new professional connections? Or simply wondering how you can amp your online image? Then come and learn the basic how-tos, don’t-dos and self-branding horror stories around LinkedIn, Facebook and Twitter.