Link, Poke & Tweet 101: Amping Your Personal Brand, Digitally

ein! ste in-R Bern/ rgs icbe ML! J Kre ohn oedl / V / Barkl Celeste Lindell ey! H ell Kyle te Lind Social Media Strategist C eles

Link, Poke & Tweet 101 Amping Your Personal Brand, Digitally John Kreicbergs Kyle Hoedl Celeste Lindell @patchchord @kylehoedl @average_jane

John Kreicbergs! Experience Planning Supervisor!

SEO for 1:! Your Personal Search Engine Strategy!

It all starts here.!

Consider your Google footprint.!

Assess your assets.! •  Whatʼs in a name?# •  Location, location, location.# •  Whatʼs already out there?#

Pre-plan your presence.!

Think like a search engine.!

Activate your ecosystem.!

Optimize regularly.!

Kyle Hoedl Social Marketing Strategist

LinkedIn/Facebook/Twitter Professionalizing Your Profile

Facebook Increasing privacy se0ngs on Facebook can help keep the informa:on that you want private. 14

Facebook But some things will s:ll show up on your public proﬁle page. Fan pages will s:ll show up on your public proﬁle. Keep them clean and professional. 15

Facebook RED FLAGS 16

Facebook RED FLAG 17

Twitter Create a professional TwiOer page to show you are ac:vely involved in emerging media. Make sure your bio and photo reﬂects a professional image. Link to your blog or resume. 18

Twitter Follow inﬂuen:al companies, people, and industry resources. 19

Twitter Retweet Tweet industry news @men:ons Tweet your other social media ac:vity Connect TwiOer account to other social media updates, like FourSquare or Facebook 20

LinkedIn A LinkedIn proﬁle is an online equivalent to your resume. The site allows you to network and search for job openings as well. 21

LinkedIn Create a headline Link to your professional TwiOer account Create a unique link to your public proﬁle 22

LinkedIn 3 or 4 bulletpoints of your skills and background Fill out your experience completely, like your resume Ask your supervisors and coworkers to recommend you 23

LinkedIn Use applica:ons to show oﬀ your work and add context. •  Blog •  SlideShare (presenta:ons) •  TripIt •  Reading Lists Join groups to network 24

Celeste Lindell Social Media Strategist

The Don’t Dos Social Media Stories

Don’t Talk About Work

Seriously, Don’t Talk About Work

The Poster Child for Not Talking About Work

Manage Your Image

Learn To Love Privacy Settings

Do Not Pass GO…

Advice from Thumper’s Mother

Link, Poke & Tweet 101 Amping Your Personal Brand, Digitally slideshare.net/patchchord/link-‐poke-‐tweet-‐101 John Kreicbergs Kyle Hoedl Celeste Lindell @patchchord @kylehoedl @average_jane

Link, Poke & Tweet 101: Amping Your Personal Brand, Digitally

by John Kreicbergs on Mar 19, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

3 Embeds 15

Statistics

Link, Poke & Tweet 101: Amping Your Personal Brand, Digitally — Presentation Transcript

http://chrisrutz.de	8
http://www.slideshare.net	4
http://posterous.com	3