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Link, Poke & Tweet: Amping Your Personal Brand, Digitally

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Authors: Mark Logan, Joe Grigsby, John Kreicbergs …

Authors: Mark Logan, Joe Grigsby, John Kreicbergs

Each and every one of us owns a personal and professional brand that we must manage. From digital natives to technophobes, from advertising junior creatives to CEOs, we now must embrace the role that online social media tools can and do play in shaping that brand. Looking for a job? Want to make new professional connections? Or simply wondering how you can amp your online image? Then come and learn the how-tos, don’t-dos and self-branding horror stories around LinkedIn, Facebook and Twitter.

Published in: Technology, Education

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  • Transcript

    • 1.  
    • 2.  
    • 3.  
    • 4. It’s Good For You
    • 5.
      • 35 Million
      • People
    • 6.  
    • 7. Optimize Your Profile Image Credit: http://www.flickr.com/photos/wackystuff /
    • 8. Put Your Headline to Work
    • 9. Let ‘Em Know You’re Alive
    • 10. Claim Your Name http://www.linkedin.com/in/marklogan
    • 11. Summarize for Two
    • 12. Apps Add Context
      • Use applications to provide more context and increase connections.
    • 13. Connect Your Network
    • 14. Company Pages
    • 15. Find People
    • 16. Make New Contacts Introduction - Free InMail - Paid
    • 17. Join Groups Image Credit: http://www.flickr.com/photos/ekilby/ /
    • 18. Join Groups
    • 19. Image Credit: http://www.flickr.com/photos/thereis/
    • 20.  
    • 21. Ask & Answer Questions
      • “ I've had luck simply posting that "I'm looking for connections in such and such a city", when I'm headed there for a sales trip. It's been really great to have referrals or for people whom I've forgotten about show up. Especially when I'm busting into a new market and mostly cold calling. I'm in Austin right now and 3 of the 9 appts. that I have while I'm here are from Linked In leads.”
    • 22. Ask & Answer Questions
      • “ Hey Mark -- Good to hear from you! Would LOVE to talk with you about LinkedIn, but my thoughts are too numerous for email. Call me at XXX-XXX-XXXX and I will tell you how I use LI from a B2B standpoint.
    • 23. Learning More
      • LinkedIn Learning Center
        • http://learn.linkedin.com/
      • LinkedIn Blog
        • http://blog.linkedin.com/
      • Using LinkedIn Q&A
        • http://www.linkedin.com/answers?categoryHome=&category=ULI
    • 24.
      • linkedin.com/in/marklogan
      • [email_address]
      • mark-logan.blogspot.com
      • twitter.com/mlogan
    • 25. Image Credit: http://www.flickr.com/photos/paigekparsons /
    • 26. The Facebook Factor
    • 27. It all starts with a trip to Google… Result Result
    • 28. What Not To Do...
    • 29. First Impressions Matter (more likely going to be online) Red Flag Red Flag
    • 30. Content Matters (what you say and how you spell it) Red Flags
    • 31. Facebook is the top photo sharing site
    • 32. Red Flag
    • 33. Red Flag
    • 34. Red Flag
    • 35. Red Flag
    • 36. Actively Manage Your Facebook Photos Remove Tag
    • 37. Kyle Doyle is not going to work…
    • 38. Facebook post gets Eagles employee fired
    • 39. What To Do...
    • 40. Again, First Impressions Matter Promoting professional activity
    • 41. Promote Yourself Cross Promote Contact Info Education
    • 42. Showcase Your Leadership Professional Photos
    • 43. Showcase Your Talent Links to Work
    • 44. Showcase Your Thinking Thought Leadership
    • 45. Showcase Your Passions Associations
    • 46. Sometimes it is “who you know” Networking
    • 47. Personal vs. Company Pages
    • 48. Joe Grigsby / jgrigsby@vml.com
    • 49. John Kreicbergs Bernstein-Rein Advertising
    • 50.  
    • 51. http://www.thedailyshow.com/video/index.jhtml?videoId=219519&title=twitter-frenzy
    • 52. Twitter
      • Founded in March 2006
      • Privately owned
      • 7.1 million registered users (as of Feb. 2009)
      • THE fastest growing social network
      Source: Fastest Growing Member Community Destinations, Nielsen NetView, 2/09, U.S., Home and Work Rank Site Feb. 08 Feb. 09 % Growth 1 Twitter.com 475,000 7,038,000 1382% 2 Zimbio 809,000 2,752,000 240% 3 Facebook 20,043,000 65,704,000 228% 4 Multiply 821,000 2,394,000 192% 5 Wikia 1,381,000 3,758,000 172%
    • 53.
      • Selectivity
      • Sharing
      • Socializing
      The 3 Keys to Twitter
    • 54. Twitter Profile Page
    • 55. Twitter Home Page
    • 56. Twitter Home Page
    • 57. Twitter Home Page
    • 58. Twitter Home Page
    • 59. Twitter Home Page
    • 60. Twitter Home Page
    • 61. James Andrews Vice President/Director Ketchum Interactive
    • 62. http://shankman.com/be-careful-what-you-post/
    • 63.  
    • 64. “ A hazard of social networking is people will read what you write. ”
    • 65. “ … everyone participating in today’s event, including those in the auditorium with you this morning, just received their first paycheck of 2009 containing a 5% pay cut… ”
    • 66. “ … with all due respect, to continue the context of your post; true confession: many of my peers and I don’t see much relevance between your presentation this morning and the work we do in Employee Communications. ”
    • 67. “ Two days ago I made a comment on Twitter that was an emotional response to a run in I had with an intolerant individual. ” http://www.thekeyinfluencer.com/channel/2009/01/16/twittersituation/
    • 68. “ Everyone knows that at 140 characters, Twitter does not allow for context.... ”
    • 69. “ My most recent situation underscores the need for important dialogue around how we use this space.”
    • 70.  
    • 71.  
    • 72. “ Cisco Fatty”
    • 73. "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” @theconnor via Twitter
    • 74.  
    • 75.  
    • 76.  
    • 77. www.ciscofatty.com
    • 78. “… I have 45 friends. I know all of them. They know me. 95% of them have lived in a dorm or house with me. I practically can’t offend them, although I sometimes try.” http://www.theconnor.net/
    • 79. “… Time Levad and @timmylevad are two different people.”
    • 80. “ Am @I more of a mass-media channel than a human being? Do @I act as such?”
    • 81. “ For people who knew nothing more of me than that 140 characters of text I’d written, it would be ridiculous for me to be angry with anyone misinterpreting what I said.”
    • 82. Source: http://adage.com/print?article_id=135685
    • 83. TwitterJobSearch.com
    • 84. TwitterJobSearch.com
    • 85.  
    • 86. Thank you! [email_address] www.twitter.com/patchchord www.patchchord.com
    • 87.