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Patavarayan ota-digitalmarketing
Patavarayan ota-digitalmarketing
Patavarayan ota-digitalmarketing
Patavarayan ota-digitalmarketing
Patavarayan ota-digitalmarketing
Patavarayan ota-digitalmarketing
Patavarayan ota-digitalmarketing
Patavarayan ota-digitalmarketing
Patavarayan ota-digitalmarketing
Patavarayan ota-digitalmarketing
Patavarayan ota-digitalmarketing
Patavarayan ota-digitalmarketing
Patavarayan ota-digitalmarketing
Patavarayan ota-digitalmarketing
Patavarayan ota-digitalmarketing
Patavarayan ota-digitalmarketing
Patavarayan ota-digitalmarketing
Patavarayan ota-digitalmarketing
Patavarayan ota-digitalmarketing
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Patavarayan ota-digitalmarketing

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  • What challenges and opportunities do you anticipate in the hyper competitive OTA space?
  • What challenges and opportunities do you anticipate in the hyper competitive OTA space?
  • What challenges and opportunities do you anticipate in the hyper competitive OTA space?
  • What challenges and opportunities do you anticipate in the hyper competitive OTA space?
  • What challenges and opportunities do you anticipate in the hyper competitive OTA space?
  • What challenges and opportunities do you anticipate in the hyper competitive OTA space?
  • What challenges and opportunities do you anticipate in the hyper competitive OTA space?
  • What challenges and opportunities do you anticipate in the hyper competitive OTA space?
  • What challenges and opportunities do you anticipate in the hyper competitive OTA space?
  • What tools would you use for campaign management / tracking / MIS and why?
  • Transcript

    • 1. • Online Travel Agent• Digital Marketing patavarayan@gmail.com
    • 2. All About OTA & Digital Marketing1. Challenges in OTA Space2. Opportunities in OTA Space3. Important Digital Media to Target Unique Visitors4. Emerging Digital Trends; to Watch & be Prepared5. Email Marketing - Approach - Affiliations6. Digital Strategy7. Display Strategy8. Digital Tools - Campaign Management - Tracking - MIS patavarayan@gmail.com
    • 3. Challenges in OTA SpaceWhat challenges and opportunities do you anticipate in the hyper competitive OTA space?1. How to scale travel products?2. How to reach a large audience of people?3. How to increase bookings on the website?4. How much money should be used to get visibility and bookings?5. How to get best deals from travel partners?6. How to build a travel focus team in-house & stay motivated?7. How to track, compensate and measure ROI?8. How to meet “UV’s” Website Selection Criteria (WSC)?9. How to measure & improve digital marketing channel efficiency? patavarayan@gmail.com
    • 4. All About OTA & Digital Marketing1. Challenges in OTA Space2. Opportunities in OTA Space3. Important Digital Media to Target Unique Visitors4. Emerging Digital Trends; to Watch & be Prepared5. Email Marketing - Approach - Affiliations6. Digital Strategy7. Display Strategy8. Digital Tools - Campaign Management - Tracking - MIS patavarayan@gmail.com
    • 5. Opportunities in OTA SpaceWhat challenges and opportunities do you anticipate in the hyper competitive OTA space?1. Dynamic Travel Products2. New Emerging Media3. Integrated Marketing4. Product Offerings Unique to Individuals5. Technology to Reduce Distribution Cost6. Performance Driven Marketing patavarayan@gmail.com
    • 6. All About OTA & Digital Marketing1. Challenges in OTA Space2. Opportunities in OTA Space3. Important Digital Media to Target Unique Visitors4. Emerging Digital Trends; to Watch & be Prepared5. Email Marketing - Approach - Affiliations6. Digital Strategy7. Display Strategy8. Digital Tools - Campaign Management - Tracking - MIS patavarayan@gmail.com
    • 7. Important Digital Media to Target Unique VisitorsWhat are the most important digital tools / media required to get targeted UV’s?1. Search (Organic & Paid)2. Social Media & Social Apps3. Email Marketing4. Affiliates & Meta-Search Engine5. Display & Contextual Advertising6. Mobile Advertising7. Online Partnerships8. Niche Travel Sites & Networks9. SMS Marketing10. Niche Product Innovations for All New Media11. Unpaid Advertising12. Location Based Marketing patavarayan@gmail.com
    • 8. All About OTA & Digital Marketing1. Challenges in OTA Space2. Opportunities in OTA Space3. Important Digital Media to Target Unique Visitors4. Emerging Digital Trends; to Watch & be Prepared5. Email Marketing - Approach - Affiliations6. Digital Strategy7. Display Strategy8. Digital Tools - Campaign Management - Tracking - MIS patavarayan@gmail.com
    • 9. Emerging Digital Trends; to Watch & be PreparedWhat emerging digital trends should a company keenly watch and be prepared for in the digital ecosystem?1. Mobile & Mobile Payments2. Social Apps3. Independent Apps4. Tablets5. DTH6. Reviews & Ratings7. Online Video Experience8. User Behavior9. Location-Based Marketing10. Return on Engagement (ROE)11. Competition patavarayan@gmail.com
    • 10. All About OTA & Digital Marketing1. Challenges in OTA Space2. Opportunities in OTA Space3. Important Digital Media to Target Unique Visitors4. Emerging Digital Trends; to Watch & be Prepared5. Email Marketing - Approach - Affiliations6. Digital Strategy7. Display Strategy8. Digital Tools - Campaign Management - Tracking - MIS patavarayan@gmail.com
    • 11. Email Marketing: ApproachWhat will be your approach towards email marketing in terms of database to target and affiliations to create?1. Build relationship before selling2. Integrate social media3. Integrate social community4. Increase interaction in multiple channels5. Mobile friendly email6. Targeted users with relevant communications7. Personalized and Referral orientation8. Integrate product communication9. Affiliations - Affiliate Networks, Niche Email Groups, Travel partners and others. patavarayan@gmail.com
    • 12. All About OTA & Digital Marketing1. Challenges in OTA Space2. Opportunities in OTA Space3. Important Digital Media to Target Unique Visitors4. Emerging Digital Trends; to Watch & be Prepared5. Email Marketing - Approach - Affiliations6. Digital Strategy7. Display Strategy8. Digital Tools - Campaign Management - Tracking - MIS patavarayan@gmail.com
    • 13. Digital StrategyWhat according to you are the key insights ( of a digital native) you will leverage to devise your digital strategy?1. Expand marketing role to drive customer experience2. Measure performance and ROI of all channels3. Email Integration across all possible channels4. Identifying new device and new channel choices5. Mobile Integration6. Integrated Data Analysis7. IT alignment8. Right technology, communication and network mix patavarayan@gmail.com
    • 14. All About OTA & Digital Marketing1. Challenges in OTA Space2. Opportunities in OTA Space3. Important Digital Media to Target Unique Visitors4. Emerging Digital Trends; to Watch & be Prepared5. Email Marketing - Approach - Affiliations6. Digital Strategy7. Display Strategy8. Digital Tools - Campaign Management - Tracking - MIS patavarayan@gmail.com
    • 15. Display StrategyWhat should be the display strategy for a challenger brand in the digital medium?1. Identify display network driven by performance.2. Always look for new display advertising avenues.3. Use ad-exchanges to optimise display channel campaigns.4. Keep media-buying options available.5. Re-marketing and behavior targeting should be key.6. Measure performance of Display on CPA.7. Trends - Social Ad Endorsement - Paid Search - Real Time Bidding patavarayan@gmail.com
    • 16. All About OTA & Digital Marketing1. Challenges in OTA Space2. Opportunities in OTA Space3. Important Digital Media to Target Unique Visitors4. Emerging Digital Trends; to Watch & be Prepared5. Email Marketing - Approach - Affiliations6. Digital Strategy7. Display Strategy8. Digital Tools - Campaign Management - Tracking - MIS patavarayan@gmail.com
    • 17. Digital Tools – Campaign ManagementWhat tools would you use for campaign management / tracking / MIS and why?1. Website Analytics [Possibly both hosted & log]2. Email Delivery System3. Social Campaign Management & Engagement4. Mobile Marketing Technology5. Search Bid Management6. Affiliate Network Management7. Demand Side Platforms8. Lead Management & Nurturing Tools9. Display Ads management10. Book Data and Client Data analysis tool. patavarayan@gmail.com
    • 18. Digital Tools – Tracking & MISWhat tools would you use for campaign management / tracking / MIS and why?1. Website Analytics - Web Trends - Google Analytics - Omniture2. Email Tracking & Measurement3. Campaign Tracking Tools4. Social Listening Tools5. CRM tools patavarayan@gmail.com
    • 19. Thank You Patavarayan patavarayan@gmail.com patavarayan@gmail.com

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