Geo Location<br />Leveraging Geo Location and Social Marketing to increase revenues or lower the cost of business.<br />
Contents:<br />Geo Location + Social Media  <br />Brands and Geo Success<br />Future of Geo Location<br />User Behaviour <...
Geo Location In My Perspective:<br />“It makes Foursquare into a kind of real world Pop-Up Video.” -TechCrunch <br />
Brands and Geo Success: <br />How:<br />Earn ‘barista’ badges after checking in to five different stores.<br />National $1...
 Rewards loyal customers </li></ul>How:<br />Tips on Foursquare that share historical facts upon check-in, lead to exclusi...
Benefit students </li></li></ul><li>Geolocation Services: <br />Source: Crunchbase, CNET<br />
Future of Geo Location: <br />Reaching consumers when their next to the Point of Purchase. <br />Convergence of data: Sugg...
Mobile User Behaviour: <br />
Mobile User Behaviour: <br />
Mobile User Behaviour: <br />
Mobile User Behaviour: <br />
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Geo Location and Social Marketing

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Geo Location - what is it, who has had success,

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Geo Location and Social Marketing

  1. 1. Geo Location<br />Leveraging Geo Location and Social Marketing to increase revenues or lower the cost of business.<br />
  2. 2. Contents:<br />Geo Location + Social Media <br />Brands and Geo Success<br />Future of Geo Location<br />User Behaviour <br />
  3. 3. Geo Location In My Perspective:<br />“It makes Foursquare into a kind of real world Pop-Up Video.” -TechCrunch <br />
  4. 4. Brands and Geo Success: <br />How:<br />Earn ‘barista’ badges after checking in to five different stores.<br />National $1 frappuchcinofor Mayors.<br />Why: <br /><ul><li>Acquire customer feedback
  5. 5. Rewards loyal customers </li></ul>How:<br />Tips on Foursquare that share historical facts upon check-in, lead to exclusive offers and a chance to win. <br />Why: <br /><ul><li>Creating brand awareness to support new tv series.</li></ul>How:<br />Create incentives for users to explore campus, rate stores, restaurants, other venues <br />Why: <br /><ul><li>Engage w/ friends, professors and colleagues in new ways
  6. 6. Benefit students </li></li></ul><li>Geolocation Services: <br />Source: Crunchbase, CNET<br />
  7. 7. Future of Geo Location: <br />Reaching consumers when their next to the Point of Purchase. <br />Convergence of data: Suggestions based on previous history. If you’re buying this, this goes with that, QR code. Rate. Recommend. Share.<br />Marketer conducts sales without consumer talking to a sales person. <br />
  8. 8. Mobile User Behaviour: <br />
  9. 9. Mobile User Behaviour: <br />
  10. 10. Mobile User Behaviour: <br />
  11. 11. Mobile User Behaviour: <br />
  12. 12. Shannon Boudjema<br />Head of Agency <br />0207 631 1698 <br />077 2031 2585 <br />Shannon@PassItOnMedia.co.uk<br />www.Linkedin.com/in/ShannonBoudjema<br />Thank you. <br />
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