Working in Digital Environments

670 views
591 views

Published on

Today's work is digitally distributed. Networked collaboration is happening everywhere and it creates an enourmous pressure on leadership going forward.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
670
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Working in Digital Environments

  1. 1. WORK IN DIGITAL ENVIRONMENTS PASI MÄENPÄÄ Executive Vice President, Corporate Customers From Hierarchy To Network A NEW ERA OF
  2. 2. ALL SERVICES THAT MATTER ALREADY HAVE SOCIAL FEATURES SHARE ON RATE VOTE COMMENT
  3. 3. FINLAND are on Facebook. 42% Source: Facebakers 8/2010
  4. 4. FINLAND look for information on the web about products and services. 86% Source: Tilastokeskus
  5. 5. FINLAND top websites are social media services. 10OUT OF5 Source: Alexa
  6. 6. FINLAND 20 20OUT OF19 Source: Alexa top websites include social media features. (except nordea.fi)
  7. 7. SOCIAL MEDIA DIGITAL MEDIA=
  8. 8. PHYSICAL MEDIA DIGITAL MEDIA
  9. 9. CHANGES OUR MEETINGS SERVICE SALES CULTURE MANAGEMENT COLLABORATION LEISURE & FREE TIME
  10. 10. CENTRALIZED WORK DISTRIBUTED WORK NATURE Repetitive Situational DIRECTION Managed Autonomous ORDER OF TASKS Linear Non-linear ENVIRONMENT Structured Dynamic SKILLS Reproducable Diverse, specialized LEARNING Just-in-case Just-in-time METRICS Speed, consistency Meaning, diversity WORK HAS CHANGED.
  11. 11. IN ALL PHYSICAL MEETINGS THERE ARE MORE OR LESS THE WRONG PEOPLE PRESENT.
  12. 12. IN DIGITAL WORKING ENVIRONMENTS THERE COULD BE MORE OR LESS THE RIGHT PEOPLE PRESENT.
  13. 13. DO WE ENABLE EMERGENT COMMUNICATION PRACTICES? TelePresenceMeeting Center
  14. 14. DIGITALLY DISTRIBUTED COMMUNICATION COORDINATION RESPONSIBILITY✖ ✖ ALL EFFECTIVE MANAGEMENT & COLLABORATION TODAY IS MANAGEMENT & COLLABORATION =
  15. 15. DIGITAL DISTRIBUTION LEADS TO A CLOUD COMPANY Technology Platforms Communication Practices+ Distributed & Transparent TOOLS CULTURE
  16. 16. DISTRIBUTED COMMUNICATION PRACTICES LINEAR WORK WHAT IS THE SEQUENCE? PAST • Point-to-point • Linear • Pre-defined • Prediction CREATIVE WORK WHAT IS THE CONTEXT? TODAY • Context based • Temporal • Emergent • Responsiveness
  17. 17. Infrastructure Workforce: Collaboration DISTRIBUTED TECHNOLOGY PLATFORMS Ideas: Innovation Computing: Automation Sales, Marketing, CS: Customer interactions Storage: Information S3 Infrastructure ... ... ... PaaS Virtual Desktop Oma elisa Meeting Center Dropbox
  18. 18. EXAMPLE: DECENTRALIZED R&D “You know better than anyone else what you want from Starbucks.”
  19. 19. Social Media and Virtual Money Are financial institutions underestimating the value of digital non-monetary transactions?
  20. 20. • purchase of virtual and physical goods • social gaming and social networking • social lending and donations • online match making services Examples of value exchange online Facebook Credits
  21. 21. VIRTUAL GOODS ARE VALUED LIKE REAL GOODS. 7. Cultural References 8. Licences 9. Rarity 10. Price 1. Performance 2. Functionality 3. Visual & Sounds 4. Background Fiction 5. Provenance 6. Customizability Instrumental attributes Hedonistic attributes Social attributes Ref: Vili Lehdonvirta, Virtual Economy Research Network (2010)
  22. 22. IN CHINA AND KOREA VIRTUAL GOODS GENERATE MORE REVENUE THAN ONLINE RETAIL AND ONLINE ADVERTISING.
  23. 23. WIDE TAKING OF RESPONSIBILITY CONCLUSION: TOMORROW IS DIGITALLY DISTRIBUTED EFFICIENT COORDINATION HIGH QUALITY COMMUNICATION INTERACTIVE VALUE CREATION
  24. 24. FOLLOW ME. PASI MÄENPÄÄ Executive Vice President, Corporate Customers Designed by: From Hierarchy To Network

×