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Working in Digital Environments

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Today's work is digitally distributed. Networked collaboration is happening everywhere and it creates an enourmous pressure on leadership going forward.

Today's work is digitally distributed. Networked collaboration is happening everywhere and it creates an enourmous pressure on leadership going forward.

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Working in Digital Environments Working in Digital Environments Presentation Transcript

  • A NEW ERA OF WORK IN DIGITAL ENVIRONMENTS From Hierarchy To Network PASI MÄENPÄÄ Executive Vice President, Corporate Customers
  • ALL SERVICES THAT MATTER ALREADY HAVE SOCIAL FEATURES RATE VOTE COMMENT SHARE ON
  • FINLAND 42% are on Facebook. Source: Facebakers 8/2010
  • FINLAND 86% look for information on the web about products and services. Source: Tilastokeskus
  • FINLAND 5 OUT OF 10 top websites are social media services. Source: Alexa
  • FINLAND 19 20 (except nordea.fi) OUT OF 20 top websites include social media features. Source: Alexa
  • SOCIAL MEDIA = DIGITAL MEDIA
  • DIGITAL MEDIA PHYSICAL MEDIA
  • LEISURE & FREE TIME CHANGES OUR CULTURE MEETINGS SERVICE SALES MANAGEMENT COLLABORATION
  • WORK HAS CHANGED. CENTRALIZED WORK DISTRIBUTED WORK NATURE Repetitive Situational DIRECTION Managed Autonomous ORDER OF TASKS Linear Non-linear ENVIRONMENT Structured Dynamic SKILLS Reproducable Diverse, specialized LEARNING Just-in-case Just-in-time METRICS Speed, consistency Meaning, diversity
  • IN ALL PHYSICAL MEETINGS THERE ARE MORE OR LESS THE WRONG PEOPLE PRESENT.
  • IN DIGITAL WORKING ENVIRONMENTS THERE COULD BE MORE OR LESS THE RIGHT PEOPLE PRESENT.
  • DO WE ENABLE EMERGENT COMMUNICATION PRACTICES? Meeting Center TelePresence
  • MANAGEMENT & COLLABORATION = COMMUNICATION ✖ COORDINATION ✖ RESPONSIBILITY ALL EFFECTIVE MANAGEMENT & COLLABORATION TODAY IS DIGITALLY DISTRIBUTED
  • DIGITAL DISTRIBUTION LEADS TO A CLOUD COMPANY Distributed & Transparent Technology Platforms + Communication Practices TOOLS CULTURE
  • DISTRIBUTED COMMUNICATION PRACTICES PAST TODAY • Point-to-point • Context based • Linear • Temporal • Pre-defined • Emergent • Prediction • Responsiveness LINEAR WORK CREATIVE WORK WHAT IS THE SEQUENCE? WHAT IS THE CONTEXT?
  • DISTRIBUTED TECHNOLOGY PLATFORMS ... ... ... Sales, Marketing, CS: Customer interactions Ideas: Innovation Oma elisa Workforce: Collaboration Computing: Automation Virtual Desktop Meeting Center Storage: Information Infrastructure S3 Infrastructure Dropbox PaaS
  • EXAMPLE: DECENTRALIZED R&D “You know better than anyone else what you want from Starbucks.”
  • Social Media and Virtual Money Are financial institutions underestimating the value of digital non-monetary transactions?
  • Examples of value exchange online • purchase of virtual and physical goods • social gaming and social networking • social lending and donations • online match making services Facebook Credits
  • VIRTUAL GOODS ARE VALUED LIKE REAL GOODS. 1. Performance Instrumental attributes 2. Functionality 3. Visual & Sounds 4. Background Fiction Hedonistic attributes 5. Provenance 6. Customizability 7. Cultural References 8. Licences Social attributes 9. Rarity 10. Price Ref: Vili Lehdonvirta, Virtual Economy Research Network (2010)
  • IN CHINA AND KOREA VIRTUAL GOODS GENERATE MORE REVENUE THAN ONLINE RETAIL AND ONLINE ADVERTISING.
  • CONCLUSION: TOMORROW IS DIGITALLY DISTRIBUTED EFFICIENT COORDINATION HIGH QUALITY COMMUNICATION WIDE TAKING OF RESPONSIBILITY INTERACTIVE VALUE CREATION
  • FOLLOW ME. From Hierarchy To Network Designed by: PASI MÄENPÄÄ Executive Vice President, Corporate Customers