goodyear Project report

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goodyear Project report

  1. 1. Project report on “To increase the business through corporate connect for retail sector”
  2. 2. Content Research Objective  Company Products & Profile  Research Methodology Analysis  Major findings of project  Recommendation
  3. 3. Research Objective Primary Secondary
  4. 4. Company Products & Profile TYRES PASSENGER SUV/4*4 PERFORMANCE
  5. 5. Product Range – India Ducaro Hi Miler DuraPlus Assurance Excellence Wrangler HP/AW Eagle NCT5 GT3 Wrangler AT/SA Assurance FUEL MAX Eagle F1 GSD3 DP Series Eagle F1 Directional 5
  6. 6. Research Methodology RESEARCH DESIGN DATA COLLECTION SAMPLE SIZE RESEARCH TOOL
  7. 7. Goodyear in India • Entered India in 1922. • Goodyear India's own manufacturing facility was inaugurated in Ballabgarh, near New Delhi in1961 for manufacturing farm and commercial tires. • Goodyear USA acquired another plant in Aurangabad in 1994 for manufacturing of passenger car tires.
  8. 8. Core Strengths 8 Tire Proving Grounds across 5 countries 12 Major pattern families - India 53 Manufacturing facilities in 22 countries across world 4 Technical Centers dedicated to innovation Goodyear USPs Cutting-edge of Technology, Innovation & Product Development  Product Quality Multiple Production Facilities spread across world Product Availability Robust Customer Support & Complaint Resolution System  24x7 Service Support
  9. 9. Proving Grounds Mireval Test Circuit France San Angelo, Texas Americana, Brazil GIC*L Test Circuit Luxembourg
  10. 10. ANALYSIS • BRAND PRIORITY
  11. 11. • SOURCES
  12. 12. • FASTEST CLAIM
  13. 13. • PRIOR KNOWLEDGE
  14. 14. • OFFERS
  15. 15. • FEATURES
  16. 16. • SERVICING PREFRENCES
  17. 17. Findings • There is not positive approach of the sales persons about Goodyear. They don’t try to push our product • Pricing in terms of competitor dealer • Customers don’t get enough knowledge or information about Goodyear tyres from the retailers. • Brand awareness is very less. • It’s very easy to convert the customers to different brands.
  18. 18. Recommendation • Goodyear tyres should provide more offers or discount to the existing clients and they can introduce the add- on packages to existing packages • We should try to increase the profitability of retailers by keeping good profit margin. • We should focus on giving knowledge to the sale person more than the end user. • We should revise/update price list according to the latest offers so that it’s easy to compare with different brands. • We should start focusing on the AD’s as well to capture the market
  19. 19. Continue • We can start a membership type of a system for the retailer/dealers by giving to the customer who is buying 4 tyres at a time .so that on the next purchase he can avail 5% discount from the retailers/dealers • We should have similar pricing policy for the entire dealer so that there is no problem for dealers/retailer to deal with the customers.
  20. 20. Conclusion • The bulk of the business comes from repeat customers, around 70% being the repeat orders. • Although, business comes from large customers, small customers are from where the maximum leads are generated. • Once a new customer is acquired, he tends to buy again from Dealer, irrespective of the size. • Retailer gives importance to those brands from which they is getting more profit. • We have good opportunities open in front of us with the associate dealers if we start focusing on them.
  21. 21. • Sales persons don't have complete knowledge about Goodyear tyres • Goodyear has different pricing strategies for different dealers • Customers don't have much knowledge about Goodyear tyres • Customers easily get influenced.

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