Social Media & Physical Therapy
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Social Media & Physical Therapy

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Social Media & Physical Therapy Presentation Transcript

  • 1. Social Media &Physical TherapyMike Pascoe, PhD@mpascoe June 15, 2011
  • 2. Twitter &Physical TherapyMike Pascoe, PhD@mpascoe
  • 3. Media
  • 4. “Media is an instrument for communication, like a newspaper or radio.”
  • 5. Media Information/Data Sender Receiver Wendy Maynard
  • 6. Mass Media Receiver Information/Data Sender Receiver Receiver Wendy Maynard
  • 7. Social Media Participant Inf at Da rmo n/ ati io at on rm /D fo ata In Participant Participant Information/Data Wendy Maynard
  • 8. Social Media Therapist Inf a Student t Da rmo n/ ati io at on rm /D fo ata In Clinic Patient Information/Data Wendy Maynard
  • 9. In other words, social media is...
  • 10. ...a fancy way to describethe bazillion conversationspeople are having online24/7 Wendy Maynard
  • 11. What do Americans do online ?
  • 12. What do Americans do online ? Social media 23% Other 34% 10% Games 3% 3% 8% 3% 3% 4% 4% 4% Email Nielsen, Aug 2010
  • 13. Platforms of Traditional Media
  • 14. Platforms of Social Media
  • 15. ?
  • 16. Talking with PT friends about socialmedia & twitter at Regis University.
  • 17. How big?
  • 18. 200
  • 19. 1 Billion Tweets sent per week
  • 20. How powerful?
  • 21. May 25, 2011
  • 22. June 3, 2011
  • 23. 2,073,669 3,682,496562,000616,129 152,958 53,809 4,213,854 2,251,090
  • 24. 13,606,005 Followers
  • 25. June 3, 2011
  • 26. Nature (469) 286-7, 2011
  • 27. Tweeting students had better grades, more engaged Semester GPA Engagement Score Difference 4.0 6.0 3.0 4.5 2.0 3.0 1.0 1.5 0 0 Control Twitter Control Twitter
  • 28. PT Examples
  • 29. ExerciseScienceConference
  • 30. PhysicalTherapyConference
  • 31. #manip11
  • 32. Who tweets in PT ? #physicaltherapy
  • 33. Therapist Inf a Student t Da rmo n/ ati io at on rm /Dfo ataIn Clinic Patient Information/Data