Is Social advertising the future of Advertising?

Is « Social Advertising »the future of advertising ?

Media Shift•  13,500 radio stations (4,400 in 1960)•  17,300 magazine titles (8,400 in 1960)•  82.4 TV channels per home (5.7 in 1960)•  Web/Mobile: –  Millions of sites and social applications (0 in 1960) –  Billions of Mobile phones (0 in 1960)

Social Ads are not about Facebook, MySpace or Social applicationsThey are about a huge transformation in consumer habits (UGC)

Social Economy•  Customer knowledge is replacing producer knowledge•  If real power is given to consumers, meaning finishing the product, cancel out the intermediaries, change models and fix prices, are we not already in Social Economy? Xavier Comtesse 4

What is “Social Advertising” ?•  Traditional creative agencies tell stories about your brand•  Traditional Media agencies buy time to allow these stories to be told•  But it’s your consumers who tell the most powerful stories about your brand

Old fashion A

ASocial network

The business model•  Marketers will pay to reach and influence valuable targets•  Each person will have their own “Personal Media” 8

The paradigm•  Consumers are looking for greater personal relevance in the media they consume•  Context-driven or collaboratively filtered services like Google’s contextual links and Amazon’s recommendations don’t feel personal, even though they are personalized 9

The right Way•  In social media, marketers need to understand where their brands intersect with the passion points of their consumers.•  In most cases, brands can craft the framework of a campaign, but the customization of content and the dialogue around the campaign will be up to the consumer 10

Social Consumer 2.0 actions•  Meeting•  Connecting•  Organizing•  Sharing•  Collaborating

Social Consumer 2.0 typology•  Co creator•  Co design•  Creative•  Cash incentive•  Community

Social Advertising factors•  Make your customers famous –  Attention = Engagement•  Let the consumers appropriate the brand•  Give them the means to communicate and recount stories about your product

I am now a Digital Media•  I am an editor•  I have an influence, I want to be influential•  I share my thoughts, my experience•  I create value for products I like•  I monetize my digital life

The big revolution•  Advertising now pays targeted users & their communities, less mass media –  Free Mobile minutes –  Credit –  Free subscription TV network, etc… –  Cash

Thanks you Pascal Rossini CEO Ads-clickwww.pascalrossini.com 16

http://www.pascalrossini.com	212
http://feeds.feedburner.com	3
https://twimg0-a.akamaihd.net	1
http://www.webwag.com	1

Is Social advertising the future of Advertising?

by Pascal Rossini on Jun 26, 2012

Accessibility

Categories

Upload Details

Usage Rights

4 Embeds 217

Statistics