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Google Analytics - Teamcamp Feb 18 2010
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Google Analytics - Teamcamp Feb 18 2010

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This presentation was given at a Teamcamp meeting on Feb. 18 2010. …

This presentation was given at a Teamcamp meeting on Feb. 18 2010.

Thanks for all who came and for the great questions. I had a blast.

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  • Write 4 categories on the whiteboards
    Whiteboard #5: Can’t answer

Transcript

  • 1. Google Analytics Pascal Laliberté
  • 2. About you...
  • 3. Overview 10-minute break Advanced
  • 4. Overview 10-minute break Advanced
  • 5. Overview 10-minute break Advanced
  • 6. How it works
  • 7. collects info on visitors
  • 8. small javascript on every page
  • 9. sends visitor data to Google Analytics small javascript on every page
  • 10. sends visitor data to Google Analytics small javascript on every page
  • 11. dig through data
  • 12. dig through data
  • 13. ... to answer questions
  • 14. questions like...
  • 15. 4 categories
  • 16. Bounce rate
  • 17. define: Bounce someone visits the site, turns around and leaves.
  • 18. Bounce “Not what I’m looking for”
  • 19. Bounce “Not what I’m looking for”
  • 20. searched for: site about [fishing gear] fishing nets Bounce “Not what I’m link from other nope, that’s not it looking for” site let’s try other page unclear sites in my search list
  • 21. searched for: site about [fishing gear] fishing nets Bounce “Not what I’m link from other nope, that’s not it looking for” site let’s try other page unclear sites in my search list
  • 22. searched for: site about [fishing gear] fishing nets Bounce “Not what I’m link from other nope, that’s not it looking for” site let’s try other page unclear sites in my search list
  • 23. searched for: site about [fishing gear] fishing nets Bounce “Not what I’m link from other nope, that’s not it looking for” site let’s try other page unclear sites in my search list
  • 24. searched for: site about [fishing gear] fishing nets Bounce “Not what I’m link from other nope, that’s not it looking for” site let’s try other page unclear sites in my search list
  • 25. searched for: site about [fishing gear] fishing nets Bounce “Not what I’m link from other nope, that’s not it looking for” site let’s try other page unclear sites in my search list
  • 26. Conversion
  • 27. define: Conversion the visitor does something you hoped he would
  • 28. Demo
  • 29. Tools
  • 30. Tools
  • 31. Tools
  • 32. Tools
  • 33. Tools
  • 34. Tools
  • 35. Site strategy
  • 36. Site strategy
  • 37. Site strategy What’s the purpose of Conversion goals your site? Visitors Are you getting the Traffic Sources right kind of visitors? Keywords Visitors using your site Content, as you expected? Click Tracking
  • 38. Site strategy What’s the purpose of Conversion goals your site? Visitors Are you getting the Traffic Sources right kind of visitors? Keywords Visitors using your site Content, as you expected? Click Tracking
  • 39. Site strategy What’s the purpose of Conversion goals your site? Visitors Are you getting the Traffic Sources right kind of visitors? Keywords Visitors using your site Content, as you expected? Click Tracking
  • 40. Site strategy What’s the purpose of Conversion goals your site? Visitors Are you getting the Traffic Sources right kind of visitors? Keywords Visitors using your site Content, as you expected? Click Tracking
  • 41. Site strategy What’s the purpose of Conversion goals your site? Visitors Are you getting the Traffic Sources right kind of visitors? Keywords Visitors using your site Content, as you expected? Click Tracking
  • 42. Site strategy What’s the purpose of Conversion goals your site? Visitors Are you getting the Traffic Sources right kind of visitors? Keywords Visitors using your site Content, as you expected? Click Tracking
  • 43. Site strategy What’s the purpose of Conversion goals your site? Visitors Are you getting the Traffic Sources right kind of visitors? Keywords Visitors using your site Content, as you expected? Click Tracking Questions?
  • 44. Back in 10 minutes
  • 45. Back in 10 minutes Pascal Laliberté http://pascallaliberte.info