Google Analytics
    Pascal Laliberté
About you...
Overview
10-minute break
   Advanced
Overview
10-minute break
   Advanced
Overview
10-minute break
   Advanced
How it works
collects info on visitors
small javascript on
   every page
sends visitor data to
  Google Analytics

 small javascript on
    every page
sends visitor data to
  Google Analytics

 small javascript on
    every page
dig through data
dig through data
... to answer questions
questions like...
4 categories
Bounce rate
define: Bounce
someone visits the site,
    turns around
     and leaves.
Bounce
“Not what I’m
 looking for”
Bounce
“Not what I’m
 looking for”
searched for:        site about
                 [fishing gear]       fishing nets

Bounce
“Not what I’m   link from other
 ...
searched for:        site about
                 [fishing gear]       fishing nets

Bounce
“Not what I’m   link from other
 ...
searched for:        site about
                 [fishing gear]       fishing nets

Bounce
“Not what I’m   link from other
 ...
searched for:        site about
                 [fishing gear]       fishing nets

Bounce
“Not what I’m   link from other
 ...
searched for:        site about
                 [fishing gear]       fishing nets

Bounce
“Not what I’m   link from other
 ...
searched for:        site about
                 [fishing gear]       fishing nets

Bounce
“Not what I’m   link from other
 ...
Conversion
define: Conversion
the visitor does something you
        hoped he would
Demo
Tools
Tools
Tools
Tools
Tools
Tools
Site strategy
Site strategy
Site strategy
What’s the purpose of
                           Conversion goals
     your site?

                         ...
Site strategy
What’s the purpose of
                           Conversion goals
     your site?

                         ...
Site strategy
What’s the purpose of
                           Conversion goals
     your site?

                         ...
Site strategy
What’s the purpose of
                           Conversion goals
     your site?

                         ...
Site strategy
What’s the purpose of
                           Conversion goals
     your site?

                         ...
Site strategy
What’s the purpose of
                           Conversion goals
     your site?

                         ...
Site strategy
What’s the purpose of
                           Conversion goals
     your site?

                         ...
Back in 10 minutes
Back in 10 minutes

        Pascal Laliberté
   http://pascallaliberte.info
Google Analytics - Teamcamp Feb 18 2010
Google Analytics - Teamcamp Feb 18 2010
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Google Analytics - Teamcamp Feb 18 2010

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This presentation was given at a Teamcamp meeting on Feb. 18 2010.

Thanks for all who came and for the great questions. I had a blast.

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    Whiteboard #5: Can’t answer
  • Transcript of "Google Analytics - Teamcamp Feb 18 2010"

    1. 1. Google Analytics Pascal Laliberté
    2. 2. About you...
    3. 3. Overview 10-minute break Advanced
    4. 4. Overview 10-minute break Advanced
    5. 5. Overview 10-minute break Advanced
    6. 6. How it works
    7. 7. collects info on visitors
    8. 8. small javascript on every page
    9. 9. sends visitor data to Google Analytics small javascript on every page
    10. 10. sends visitor data to Google Analytics small javascript on every page
    11. 11. dig through data
    12. 12. dig through data
    13. 13. ... to answer questions
    14. 14. questions like...
    15. 15. 4 categories
    16. 16. Bounce rate
    17. 17. define: Bounce someone visits the site, turns around and leaves.
    18. 18. Bounce “Not what I’m looking for”
    19. 19. Bounce “Not what I’m looking for”
    20. 20. searched for: site about [fishing gear] fishing nets Bounce “Not what I’m link from other nope, that’s not it looking for” site let’s try other page unclear sites in my search list
    21. 21. searched for: site about [fishing gear] fishing nets Bounce “Not what I’m link from other nope, that’s not it looking for” site let’s try other page unclear sites in my search list
    22. 22. searched for: site about [fishing gear] fishing nets Bounce “Not what I’m link from other nope, that’s not it looking for” site let’s try other page unclear sites in my search list
    23. 23. searched for: site about [fishing gear] fishing nets Bounce “Not what I’m link from other nope, that’s not it looking for” site let’s try other page unclear sites in my search list
    24. 24. searched for: site about [fishing gear] fishing nets Bounce “Not what I’m link from other nope, that’s not it looking for” site let’s try other page unclear sites in my search list
    25. 25. searched for: site about [fishing gear] fishing nets Bounce “Not what I’m link from other nope, that’s not it looking for” site let’s try other page unclear sites in my search list
    26. 26. Conversion
    27. 27. define: Conversion the visitor does something you hoped he would
    28. 28. Demo
    29. 29. Tools
    30. 30. Tools
    31. 31. Tools
    32. 32. Tools
    33. 33. Tools
    34. 34. Tools
    35. 35. Site strategy
    36. 36. Site strategy
    37. 37. Site strategy What’s the purpose of Conversion goals your site? Visitors Are you getting the Traffic Sources right kind of visitors? Keywords Visitors using your site Content, as you expected? Click Tracking
    38. 38. Site strategy What’s the purpose of Conversion goals your site? Visitors Are you getting the Traffic Sources right kind of visitors? Keywords Visitors using your site Content, as you expected? Click Tracking
    39. 39. Site strategy What’s the purpose of Conversion goals your site? Visitors Are you getting the Traffic Sources right kind of visitors? Keywords Visitors using your site Content, as you expected? Click Tracking
    40. 40. Site strategy What’s the purpose of Conversion goals your site? Visitors Are you getting the Traffic Sources right kind of visitors? Keywords Visitors using your site Content, as you expected? Click Tracking
    41. 41. Site strategy What’s the purpose of Conversion goals your site? Visitors Are you getting the Traffic Sources right kind of visitors? Keywords Visitors using your site Content, as you expected? Click Tracking
    42. 42. Site strategy What’s the purpose of Conversion goals your site? Visitors Are you getting the Traffic Sources right kind of visitors? Keywords Visitors using your site Content, as you expected? Click Tracking
    43. 43. Site strategy What’s the purpose of Conversion goals your site? Visitors Are you getting the Traffic Sources right kind of visitors? Keywords Visitors using your site Content, as you expected? Click Tracking Questions?
    44. 44. Back in 10 minutes
    45. 45. Back in 10 minutes Pascal Laliberté http://pascallaliberte.info
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