Cbi ni workshops colombia july 2014r

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Cbi ni workshops colombia july 2014r

  1. 1. Tendencias y oportunidades en el Unión Europea para ingredientes naturales para cosméticos, farmacéuticos y alimentos Andrew Jones Reindert Dekker Centre for the Promotion of Imports from developing countries July 2014 Colombia
  2. 2. Introducción Centre for the Promotion of Imports from developing countries • Empresa/organización • Productos/actividades • Mercados
  3. 3. About CBI • CBI: Centre for Promotion of Imports from Developing Countries • 1971: CBI was established by the Ministry of Foreign Affairs of the Netherlands • 1998: Agency • 60 employees /Worldwide network of 250 experts • Working in about 40 developing countries Centre for the Promotion of Imports from developing countries
  4. 4. Our Mission and Vision Centre for the Promotion of Imports from developing countries Mission Vision CBI is THE expert in export development and export promotion from developing countries Contribute to sustainable economic development in developing countries through the expansion of exports from these countries
  5. 5. Centre for the Promotion of Imports from developing countries Powerful and large worldwide network Embracing the principles of corporate social responsibility Sustainable strengthening of the competitive capacity of SME-exporters and producers in developing countries with a primary focus on European markets For SMEs, BSOs and governmental authorities Advice, counselling and knowledge management StakeholdersFocus Integrated approach Core Competences CSR Vision CBI is THE expert in export development and export promotion from developing countries
  6. 6. Centre for the Promotion of Imports from developing countries CBI and the export system Exports growth Income increase Revenue increase Investments increase Economic development Focus Focus CBI Assistance Export
  7. 7. 4-8-201CBI –Ministerio de Relaciones Exteriores Export Coaching Desarrollo Institucional Inteligencia Comerical  PYMES  Aumento de la capacidad competitiva  Instituciones  Mejora de la provisión de servicios sostenibles  PYMES e Instituciones  La aplicación efectiva de la información disponible Capacitaciones Módulos  PYMES e Instituciones  La aplicación efectiva de conocimientos y habilidades de exportación
  8. 8. Sectores 4-8-2014CBI -Ministerio de Relaciones Exteriores Agrícola Industrial Consumidor Servicios  Frutas y verduras frescas  Madera y productos de madera  Vino  Etc.  Automotriz  Fundición y forja  Equipo médico  Etc. This image cannot currently be displayed.  Oficina y artículos escolares  Textiles hogar  Vestidos  Etc.  Turismo  Business Process Outsourcing  IT Outsourcing  Etc.
  9. 9. Corporate Social Responsibility Centre for the Promotion of Imports from developing countries Environment Human rights Labour rights Fair operating practices Consumer interests Good Governance Community development ISO 26000 guideline Focus of CBI Focus of CBIFocus of CBI Focus of CBI
  10. 10. About the European Union Centre for the Promotion of Imports from developing countries July 2014
  11. 11. Topics Centre for the Promotion of Imports from developing countries • Facts and figures about Europe • How it works • Importance for trade
  12. 12. What do you know about Europe? Centre for the Promotion of Imports from developing countries • What is the population of Europe? • 507 Million • The top 5 largest countries? • Germany – 80.6m; GDP= USD3.65 trillion (USD45,085 GDP/capita) • France – 66.0m; GDP = USD2.74 trillion (USD41,421 GDP/capita) • UK – 64.1m GDP=USD2.52 trillion (USD39,351 GDP/capita) • Italy – 59.8m GDP=USD2.07 trillion (USD34,619 GDP/capita) • Spain – 46.7m GDP=USD1.36 trillion (USD29,118 GDP/capita) • EU= USD17.4 trillion (USD34,277 per capita) • (Trillion = 1,000,000,000,000)
  13. 13. What do you know about Europe? Centre for the Promotion of Imports from developing countries • How many countries are in the EU? • 28 • Austria (1995), Belgium (1952), Bulgaria (2007), Croatia (2013), Cyprus (2004), Czech Republic (2004), Denmark (1973), Estonia (2004), Finland (1995), France (1952), Germany (1952), Greece (1981), Hungary (2004), Ireland (1973), Italy (1952), Latvia (2004), Lithuania (2004), Luxembourg (1952), Malta (2004), Netherlands (1952), Poland (2004), Portugal (1986), Romania (2007), Slovakia (2004), Slovenia (2004), Spain (1986), Sweden (1995), United Kingdom (1973)
  14. 14. What do you know about Europe? Centre for the Promotion of Imports from developing countries • How many official languages are spoken? • 24 • Bulgarian, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hungarian, Irish, Italian, Latvian, Lithuanian, Maltese, Polish, Portuguese, Romanian, Slovak, Slovene, Spanish and Swedish • Plus 60 indigenous regional or minority languages e.g. • Catalan, Basque, Frisian, Saami, Welsh and Yiddish
  15. 15. What do you know about Europe? Centre for the Promotion of Imports from developing countries • How many member states do not use the Euro? • 10 • Bulgaria • Croatia • Czech Republic • Denmark • Hungary • Lithuania • Poland • Romania • Sweden • UK
  16. 16. What do you know about Europe? Centre for the Promotion of Imports from developing countries • How many European presidents are there? • 3 • President of the European Parliament • President of the European Council • President of the European Commission • Plus 1 presidency (a country) • Presidency* of the Council of the European Union
  17. 17. How Europe Works • Brief History • The EU is a unique economic and political partnership between 28 European countries that together cover much of the continent. • Created after the Second World War • Rationale: countries who trade with one another become economically interdependent and so more likely to avoid conflict • European Economic Community (EEC), created in 1958, and initially increasing economic cooperation between six countries: Belgium, Germany, France, Italy, Luxembourg and the Netherlands. • Name change to European Union in 1993 to reflect growing political union Centre for the Promotion of Imports from developing countries
  18. 18. European institutions • In the EU's unique institutional set-up: • the EU's broad priorities are set by the European Council, which brings together national and EU-level leaders • directly elected MEPs represent European citizens in the European Parliament • the interests of the EU as a whole are promoted by the European Commission, whose members are appointed by national governments • governments defend their own country's national interests in the Council of the European Union. Centre for the Promotion of Imports from developing countries
  19. 19. Setting the agenda • The European Council sets the EU's overall political direction – but has no powers to pass laws • • President – currently Herman Van Rompuy – and comprising national heads of state or government and the President of the Commission • It meets for a few days at a time at least every 6 months. Centre for the Promotion of Imports from developing countries
  20. 20. Law making • There are 3 main institutions involved in EU legislation: • the European Parliament represents EU’s citizens and is directly elected by them • the Council of the European Union represents the governments of the individual member countries. The Presidency of the Council is shared by the member states on a rotating basis • the European Commission represents the interests of the Union as a whole Centre for the Promotion of Imports from developing countries
  21. 21. Derecho de la UE • In principle, • the Commission proposes new laws • the Parliament and Council (of the EU) adopt them. • the Commission and member countries implement them • the Commission ensures that the laws are properly applied and implemented • http://europarltv.europa.eu/en/player.aspx?pid=2943a9f1-0a1a- 4f7c-9fe8-9f82009fa481 Centre for the Promotion of Imports from developing countries
  22. 22. Derecho de la UE • Reglamentos, Directivas y otros actos legislativos • Reglamentos • Un Reglamento es un acto legislativo vinculante. Debe aplicarse completamente en toda la UE. • Reglamento • the European Parliament and the Council adopted Regulation (EC)178/2002 General Principles and requirements of Food Law • The New Cosmetic Products Regulation: EU Regulation 1223/2009 replacing the Cosmetics Directive. Centre for the Promotion of Imports from developing countries
  23. 23. Derecho de la UE • Reglamentos, Directivas y otros actos legislativos • Directivas • Una Directiva es un acto legislativo en el cual se establece un objetivo que todos los países de la UE deben cumplir. Pero cada país debe decidir individualmente cómo hacerlo. • Directive 2000/36/EC of the European Parliament and of the Council of 23 June 2000 relating to cocoa and chocolate products intended for human consumption Centre for the Promotion of Imports from developing countries
  24. 24. Derecho de la UE • Reglamentos, Directivas y otros actos legislativos • Decisiones • Una Decisión es vinculante para aquellos a quienes se dirige (un país de la UE o una empresa concreta) y es directamente aplicable. • Commission Implementing Decision 2013/674/EU of 25 November 2013 in Guidelines on Annex I to Regulation (EC) No 1223/2009 of the European Parliement and of the Council on cosmetic products Centre for the Promotion of Imports from developing countries
  25. 25. Derecho de la UE • Reglamentos, Directivas y otros actos legislativos • Recomendaciones • Una Recomendación no es vinculante. Una Recomendación permite a las instituciones dar a conocer sus puntos de vista y sugerir una línea de actuación sin imponer obligaciones legales a quienes se dirige. • COMMISSION RECOMMENDATION of 29 July 1997 concerning the scientific aspects and the presentation of information necessary to support applications for the placing on the market of novel foods and novel food ingredients and the preparation of initial assessment reports under Regulation (EC) No 258/97 of the European Parliament and of the Council Centre for the Promotion of Imports from developing countries
  26. 26. Derecho de la UE • Reglamentos, Directivas y otros actos legislativos • Dictámenes • Un dictamen es un instrumento que permite a las instituciones hacer una declaración de manera no vinculante, es decir, sin imponer obligaciones legales a quienes se dirige. Pueden emitirlo las principales instituciones de la UE (Comisión, Consejo y Parlamento), el Comité de las Regiones y el Comité Económico y Social Europeo. • EFSA Panel on Food Additives and Nutrient Sources added to food (ANS) • Opinion of the Scientific Committee/Scientific Panel • On request from: European Commission • Reconsideration of the temporary ADI and refined exposure assessment for Sunset Yellow FCF (E 110) Centre for the Promotion of Imports from developing countries
  27. 27. Importance for Trade • 500 million consumers looking for quality goods • The EU is the largest single market in the world. • EU is the largest economy in the world with a GDP per head of €25,000 for its 500+ million consumers Centre for the Promotion of Imports from developing countries
  28. 28. Importance for Trade • EU import tariffs are amongst the lowest in the world • The EU market is the most open to developing countries. Fuels excluded, the EU imports more from Least Developed Countries than the US, Canada, Japan and China put together. Centre for the Promotion of Imports from developing countries
  29. 29. Importance for Global Trade • EU Imports 2013 Millions of Euros Share • 41 Colombia 7,722 0.5% • EU Exports 2013 Millions of Euros Share • 42 Colombia 5,866 0.4% • Trade Balance • Colombia -1,857 Centre for the Promotion of Imports from developing countries
  30. 30. Importance for Global Trade Centre for the Promotion of Imports from developing countries
  31. 31. Importance for Global Trade Centre for the Promotion of Imports from developing countries
  32. 32. Importance for Global Trade Centre for the Promotion of Imports from developing countries
  33. 33. Growth Forecasts Europe Centre for the Promotion of Imports from developing countries Real GDP growth is forecast to advance with moderation in 2014, at 1.6% and 1.2% respectively in the EU and the euro area, before gaining some further speed to respectively 2.0% and 1.7% in 2015.
  34. 34. Growth Forecasts Europe Centre for the Promotion of Imports from developing countries • In contrast to the sharp but short-lived upturn in 2010, the current recovery in the EU and euro area is more balanced regionally, as it involves also most of the vulnerable Member States. • Real GDP growth in most EU countries is projected to be positive as of this year (with the exception of Cyprus and Croatia) and growth is expected to accelerate next year. • Substantial, but receding, differences in economic performance will remain. Among the largest economies, economic growth is expected to be sustained in Germany while the recovery is firming in Spain and slowly gathering pace in France and Italy. In the UK, growth is becoming firmly established.
  35. 35. CBI - Ministry of Foreign Affairs Trends, Opportunities and requirements European market Colombia July 2014 Natural Ingredients for food, pharma and cosmetics
  36. 36. Agenda 1. General Food Trends Market 2. Opportunities for Colombian Companies 3. Understanding the Buyer’s brain 4. Market Access Requirements 17-7-2014 CBI - Ministry of Foreign Affairs2
  37. 37. General Food Trends European Market
  38. 38. European food and drink market 2012
  39. 39. European food and agriculture framework
  40. 40. Food Ingredients Market
  41. 41. European Food Market trends - 1 1. Waste Not, Want Not: focuses on manufacturers’ sustainability efforts and more recently has concentrated those efforts on reducing food loss or waste wherever possible 2. You Can Trust UsTo regain consumer trust, some companies will use ingredient origin as a marketing tool with higher-quality foods that are clearly traceable. 3. Simpler Pleasures. Consumers are reassessing their needs and going back to basics by finding more pleasure in simpler food 4. Look Out For The Small Guy. Small innovators are rising to the challenge by developing high-quality and distinct products that offer small-scale appeal but big trend potential. 5. Health is More Holistic. Nutrition is getting closer to being recognized as the answer to healthcare budget crises around the globe.. Source: Innova Market Insights
  42. 42. European Food Trends 2014 -2 6. “New” Superfoods : “There has been a big revival of heirloom vegetables, like artichokes, parsnips, and of ancient grains, like chia seed, freekeh 7. Rise of the Hybrid: Hybrid innovation offers a potential solution for consumers who want two options in one. 8. The Protein Horizon : Whether you’re looking for pleasure, performance, nutrition, or you’re a flexitarian, there’s something for everybody 9. New Stealth Strategies: free from or less movement, stealth or health marketing 10. Alternative Alternatives: are lots of different alternatives for people with different dietary intolerances
  43. 43. Natural Ingredient Trends COCONUT MILK in dairy applications SPROUTED grains, seeds and nuts in their natural form COLD PRESSED claims for coffee, fruit juices and nuts CHIA seeds for bakery and beverage applications (fiber and omega3) STEVIA-based sweeteners HONEY is finding its way into new product domains such as chocolate and juices RAW CACAO is being used for more health benefits and more intense and bitter flavoring GMO FREE is a claim which is increasingly being used on a wide range of products Source: CNS Media
  44. 44. Superfruit Flavours
  45. 45. Some of the major players
  46. 46. CBI / Reindert Dekker European Food retail and Out of Home Channels
  47. 47. Some of the main ingredients companies SVZ, Döhler, Roquette, Cargill, Brenntag, Tate & Lyle, Barry Callebaut, DSM, Naturex, BASF, Rousselot, Beneo, Klaus Böcker GmbH, Barth Fruit AG, CHIQUITA, Intersnack Group, L’Agence Laparra, Nexira, Plantex , Withworths, Rapunzel, Catz, Wild, Kerry , Boecker, Worlee
  48. 48. Main Trade Fairs Food & Food Ingredients Anuga SIAL Alimentaria Biofach FI Europe Hi Europe Vitafoods + Product and Region Fairs
  49. 49. Opportunities for products from Colombia
  50. 50. CBI / Reindert Dekker Natural Ingredients Colombia: Volume overview
  51. 51. EU processed fruit market overview in 2010, sales of fruit juice and fruit snacks reached US$19.4 billion in Western Europe.
  52. 52. EU juice market – convergence trend
  53. 53. EU processed fruit market overview
  54. 54. CBI / Reindert Dekker Natural Ingredients Colombia –Processed Fruits •Preserved fruits •Fruits pulps and Juices •Frozen fruits •Dried Fruits •Fruit extracts •Fruit aromas and oils
  55. 55. Natural Ingredients Colombia: Destination Markets pulp/juice dried fruits and extracts Frozen fruits Preserved Fruits
  56. 56. CBI / Reindert Dekker Fruit Ingredients Colombia – Competitor Analysis In general, main competitors for Colombia for processed fruit (dried, frozen, preserved, juices) are Brazil, Peru, Ecuador and the Asian countries. The competitive advantage of Colombia relies on capacity for year-round production, the quality of the fruit, and diversity
  57. 57. CBI / Reindert Dekker Other natural Ingredients Colombia •Essential oils •Plant extracts, thickeners and colourants •Spices: cardamom and others •Natural sweeteners: panela and other sweeteners •Coconut based ingredients •Coffee and Cocoa based ingredients
  58. 58. CBI / Reindert Dekker Product Applications Natural Ingredients
  59. 59. CBI / Reindert Dekker Conclusion market opportunities •Explore the natural richness of the Colombian market •More commercial focus to European market(s) •Improvements in supply chain and cooperation on sector levels to increase volume and quality •Invest in innovative products and new applications (colourants, extracs, essential oils)
  60. 60. Opportunities • Access to agricultural commodities and food products is a strategic need for all the main markets • Global demand for natural ingredients will maintain strong • Clean and sustainable is becoming mainstream, other keywords are transparency, safe, healthy, natural, regional • Need for reliable sourcing partners that offer quality and quantity • Companies need to operate in an organised business environment
  61. 61. Understanding the Buyer’s Brain
  62. 62. CBI / Reindert Dekker Understanding the buyer’s brain
  63. 63. Understand the broader context From: Ahold Sourcing Strategy
  64. 64. CBI / Reindert Dekker Understand the value chain
  65. 65. Market Access Requirements
  66. 66. 17/07/2014 CBI / F.J. Koekoek | Legal MAR Food Products EU 32 Levels of Food Law Supra national WTO (Agreements on TBT, SPS) Codex Alimentarius Voluntary* Pan EU (Regulations) EU Food Law (Regulations) Mandatory When adopted by EU countries EU Food Law (Directives) Mandatory National National Food Law Mandatory * Mandatory for subscribing countries
  67. 67. Legal Requirements OVERALL UMBRELLA  EU Food Law ELEMENTS  Hygiene and disease control  Chemical Safety  Residues, Contact materials  Labelling & Nutrition  Food improvement agents  Additives, Flavourings  Biotechnology  Packaging and packaging waste  Traceability  Organic production  Nutrition and Health claims  Novel foods  Food contact materials  Agricultural Marketing Standards  Other product standards
  68. 68. EU General Food Law EC/178/2002 Most important issues:  Definition of food & foodstuff  Determination of safety & coordination (EFSA)  Requires: All food put on the market must be safe HACCP  Requires: traceability (from EU food business operators)  Withdrawal of unsafe food  Liability Read more about the General Food Law and EU Legislation: http://ec.europa.eu/food/food/foodlaw/principles/
  69. 69. CBI / Reindert Dekker Industry Norms and Private Standards Market requirements: for example codes of conduct from clients, clients’ product specifications and sourcing guidelines Comply with Quality and Management systems: ISO 9000, ISO 14000, ISO 22000, FSSC 22000, GlobalGAP, BRC, IFS, SA 8000 and others Implement private standards or industry norms: Bio Suisse, Demeter, Naturland, Organic Soil Association, UEBT, Fairwild, Fair for life, Rainforest Alliance, Halal, Kosher
  70. 70. Tendencias y oportunidades en el Unión Europea para ingredientes naturales para cosméticos y farmacéuticos Andrew Jones Centre for the Promotion of Imports from developing countries July 2014
  71. 71. Trends, opportunities and market access requirements Centre for the Promotion of Imports from developing countries July 2014 Natural Ingredients for Cosmetics and Pharmaceuticals Andrew Jones CBI External Expert
  72. 72. Topics Centre for the Promotion of Imports from developing countries • Tendencias • Oportunidades • Requisitos para entrar al mercado • Canales de distribución
  73. 73. Centre for the Promotion of Imports from developing countries Source: Cosmetics Europe
  74. 74. Centre for the Promotion of Imports from developing countries
  75. 75. Definiciones Centre for the Promotion of Imports from developing countries • Ingredients para cosméticos – Aceites vegetales ; Extractos botánicos ; Aceites esenciales ; Polvos – Industria química › natural › sintético – Propiedades funcional: emoliente, humectante, emulsificante, – Propiedades como activos: anti-edad, anti-arruga, anti-irritación, etc – Formulaciónes › Base › Fragancia › Activos/claims/reclamaciones
  76. 76. Definiciones Centre for the Promotion of Imports from developing countries – Ingredientes para “farmacéuticos” › A base de plantas:  Uso medicinal (medicamento o medicamento tradicional)  Medicamento: a) toda sustancia o combinación de sustancias que se presente como poseedora de propiedades para el tratamiento o prevención de enfermedades en seres humanos o b) toda sustancia o combinación de sustancias que pueda usarse en, o administrarse a seres humanos con el fin de restaurar, corregir o modificar las funciones fisiológicas ejerciendo una acción farmacológica, inmunológica o metabólica, o de establecer un diagnóstico médico;  Uso como complementos alimenticios: los productos alimenticios con uso para complementar la dieta normal. Fuentes concentradas de nutrientes o de otras sustancias que tengan un efecto nutricional o fisiológico (en capsulas, tabletas etc)  Productos en el borde (cosméticos, complementos alimenticios, medicamentos)
  77. 77. Tendencias y oportunidades Centre for the Promotion of Imports from developing countries Essential oils botanicals vegetable oils pharmaceuticals
  78. 78. Essential Oils Centre for the Promotion of Imports from developing countries
  79. 79. botanicals Centre for the Promotion of Imports from developing countries
  80. 80. vegetable oils Centre for the Promotion of Imports from developing countries
  81. 81. Ingredients for Pharmaceuticals Centre for the Promotion of Imports from developing countries
  82. 82. Opportunidades Centre for the Promotion of Imports from developing countries Farmacéuticas y medicamentos tradicionales a base de plantas y complementos alimenticios 6 temas en general Estrés Obesidad/Pérdida de peso Salud las articulaciones y huesos Sistema inmune Energía Sistema digestiva
  83. 83. Centre for the Promotion of Imports from developing countries
  84. 84. Centre for the Promotion of Imports from developing countries
  85. 85. Ingredientes para Centre for the Promotion of Imports from developing countries • Estrés: valeriana, passiflora, lavenda, torinjil, manzanilla, • Pérdida de peso/Obesidad: alga marina, nogal blanco americano, diente de león, • Salud las articulaciones y huesos: devils claw, Actaea racemosa, ortiga, capsicum, curcuma • Sistema digestiva: • Boldo, menta, kión, • hinojo THR 28255/0028 29/04/13 Rutland Biodynamics Ltd, English Herbal Medicines Embrocation , Napiers Household Liniment Capsicum Cajuput oil Camphor Turpentine for the symptomatic relief of rheumatic or muscular pain, sprains, stiffness and lower backache including sciatica and lumbago, based on traditional use only R 1366 8/001 8 05/08 /11 Bioforce (UK) Limited Digestisan Oral drops Artichoke leaves (Cynara scolymus L.), Dandelion root and herb (Taraxacum officinalis WEB,) Boldo leaves (Peumus boldus MOLINA.) Peppermint herb Mentha x piperita L.). For indigestion, sensation of fullness and flatulence associated with over- indulgence in food or drink, or both, based on traditional use only.
  86. 86. Ingredientes para Centre for the Promotion of Imports from developing countries • Estrés • Salud las articulaciones y huesos • Sistema digestiva • Pérdida de peso/Obesidad Productos disponible sin supervisión médica
  87. 87. Centre for the Promotion of Imports from developing countries • Medicamento tradicional a base de plantas • THR 17418/0027 • Cada tableta contiene: • 20mg Butternut bark (Juglans cineraria L.), • 30mg Dandelion root (Taraxacum officinale Weber ex Wigg.) • 34mg of extract (as dry • extract) from Boldo leaf (Peumus boldus Molina) (4:1) extraction solvent water • 45mg of extract (as dry extract) from Bladderwrack thallus (Fucus vesiculosus L.) (5:1) extraction solvent 30% methanol. http://www.mhra.gov.uk/home/groups/par/ documents/websiteresources/con286884.pdf
  88. 88. Centre for the Promotion of Imports from developing countries • Medicamento tradicional a base de plantas • THR 17418/0027 • Cada tableta contiene: • 200 mg of extract (as dry extract) from Rhodiola rosea L. roots and rhizomes (1.5 – • 5: 1) (WS® 1375) • (equivalent to 300 – 1000 mg of Rhodiola rosea roots and rhizomes) • Extraction agent: ethanol 60 % (m/m)
  89. 89. Centre for the Promotion of Imports from developing countries21
  90. 90. Centre for the Promotion of Imports from developing countries22 http://www.mhra.g ov.uk/Howweregula te/Medicines/Herba lmedicinesregulatio n/RegisteredTraditi onalHerbalMedicine s/LIstofproductsgra ntedaTraditionalHer balRegistrationTHR /index.htm Medicamentos tradicionales a base de plantas - Propiedad de un medicamento - No suplemento alimenticio - Las reinvindicaciones
  91. 91. Centre for the Promotion of Imports from developing countries23 Uso como medicamento
  92. 92. Oportunidades: Cosméticos • Aceites vegetales • Extractos botánicos • Aceites esenciales Centre for the Promotion of Imports from developing countries24
  93. 93. Aceites vegetales Centre for the Promotion of Imports from developing countries25 • Nuevos, innovación, requisitos para acceder al mercado son relativamente sencillo • Volumenes relativamente bajos • Semillas de fruta • Alternativas para aceite de palma • Argan como ejemplo • Una portafolio variado – Productos/mercados Aprox 12,100 resultados Aprox 1,000,000 resultados Aprox 1,810,000 resultados
  94. 94. Extractos botánicos • innovación • eficacia • seguridad • “marketing” o reinvindicaciones • Propiedades cosméticos – Anti-edad/arrugas – Anti-irritación/relajante – Condicionamiento – piel, cabello – Una portafolio variado › Mercados/productos Centre for the Promotion of Imports from developing countries26 25,000,000 resultados
  95. 95. Aceites esenciales • Los conocidos – Fragancias – Aromaterapia – Calidad, precio y – disponibilidad – Los desconocidos › Seguridad – Una portafolio variado › Mercados/productos Centre for the Promotion of Imports from developing countries27 http://www.tisserand.com/ category_s/1872.htm http://www.nealsyardremedies.com/essential- oils?&page=0&q=essential-oils
  96. 96. Centre for the Promotion of Imports from developing countries28 incosmetics 2014 2013
  97. 97. Como piensa - el comprador de ingredientes para farmaceuticos Centre for the Promotion of Imports from developing countries29
  98. 98. Como piensa - el comprador de ingredientes para cosmeticos Centre for the Promotion of Imports from developing countries30
  99. 99. Centre for the Promotion of Imports from developing countries31 farmacéuticos cosméticos
  100. 100. Requisitos para entrar al mercado – cosméticos Centre for the Promotion of Imports from developing countries32
  101. 101. Guía: Evaluación de la seguridad de ingredientes para la fabricación de pro-ductos cosméticos, (SCCS Notes of Guidance 7th revisión) http://ec.europa.eu/health/scientifi c_committees/consumer_safety/do cs/sccs_s_004.pdf Opiniones publicadas por la SCCS (Comité científica para la seguridad de consumidores) http://ec.europa.eu/health/scientifi c_committees/consumer_safety/in dex_en.htm Guía para la preparación de fichas de datos de seguridad publicado por ECHA http://guidance.echa.europa.eu/gui dance_en.htm IFRA – Asociación Internacional de la industria de fragancias. Guía para el uso seguro de químicas de fragancia y aceites esenciales para per-fumes y cosméticos http://www.ifraorg.org/ Centre for the Promotion of Imports from developing countries33 REACH Reglamento (CE) 1997/2006 Cosméticos Reglamento (CE) 1223/2009
  102. 102. Centre for the Promotion of Imports from developing countries34 Estandares voluntarios - cosméticos http://www.cbi.eu/system/files/ marketintel_documents/hoja_info rmativa_del_producto_- _aceites_esenciales_para_cosmet icos.pdf
  103. 103. Requisitos para entrar al mercado – Farmaceuticos Centre for the Promotion of Imports from developing countries35
  104. 104. Requisitos para UE – Farmaceuticos Centre for the Promotion of Imports from developing countries36 http://www.cbi.eu/system/files /marketintel_documents/hoja_i nformativa_- _map_en_los_paises_bajos.pdf
  105. 105. Buenas Practicas– Farmacéuticos Centre for the Promotion of Imports from developing countries37 • http://ec.europa.eu/health/files/eudralex/vol- 4/vol4_an7_2008_09_en.pdf • http://ec.europa.eu/health/documents/eudralex/vol- 4/index_en.htm
  106. 106. Canales de distribución Centre for the Promotion of Imports from developing countries38 Aceites vegetales Aceites esenciales
  107. 107. Canales de distribución – Centre for the Promotion of Imports from developing countries39
  108. 108. Ferias mas importantes Centre for the Promotion of Imports from developing countries40 • Ingredientes para cosmétics • Incosmetics Europa
  109. 109. Ferias mas importantes Centre for the Promotion of Imports from developing countries41 • Ingredientes para pharmacéuticos • Suplementos • Plantas medicinales • Vitafoods • Geneva, cada año, en Mayo • Health Ingredients /Natural Ingredients • Cada dos años
  110. 110. Export Coaching Programme CBI Natural Ingredients for Food, Cosmetics and Pharmaceuticals Centre for the Promotion of Imports from developing countries July 2014
  111. 111. Purpose of an ECP To support exporters from developing countries in achieving sustainable exports to EU/EFTA markets by bringing their products and knowledge up to the standards of the EU/EFTA markets Centre for the Promotion of Imports from developing countries
  112. 112. Export Coaching Programme Three fixed stages: 1. Business Audit & Action Plan – Assessment of the capacity of SMEs to enter the European market – Steps to prepare for the European market 2. Export Capacity Building – Training, workshops, coaching, technical assistance – Certification 3. Market Entry – Participation at European Trade Fairs Centre for the Promotion of Imports from developing countries
  113. 113. Export Coaching Modules Centre for the Promotion of Imports from developing countries Market entry EU Certification Market entry Regional Certification Regional market entry  Providing expertise in processes relating to certification  Possibility for co-financing  Gaining skills and experience in marketing in regional market(s) and/or European markets  Establish relevant business contacts  Participation in fairs, conferences, exhibitions and / or B2B Business Audit and action plan Business development Export Capacity Building Business Audit and Action Plan Business development Export capacity building  Assessment of the capacity of SMEs to enter the European market  Steps to prepare for the European market  Supporting companies with the further professionalisation of their operational management  Supporting companies in complying with the requirements of European markets  Explore the European market  Develop an export strategy European market entry
  114. 114. Market entry EU Certification Market entry Regional Export Coaching Módulos 04/08/2014CBI –Ministerio de Relaciones Exteriores 1 Certificación Entrada en el mercado regional  Proporcionar una pericia sobre el proceso de certificación  Posibilidad de cofinanciación  Realización de las habilidades y la experencia de su comercialización relativa a los mercados regionales y Europeos  Realización de habilidades y una cantidad suficiente de contactos de negocios relevantes  La participación en ferias, congresos, exposiciones itinerantes y/o B2B Business Audit and action plan Business development Export Capacity Building Auditoría y plan de acción Desarrollo de negocios Construciocc ón de capacidad exportación  Valoración de la capacidad de las PYMES para entrar en el mercado Europeo por medio de una auditoría de exportacón  Plan de acción  Entrenar las PYMES para profesionalizar sus procesos aún más  Entrenar las PYMES para satisfacer las demandas del mercado Europeo  Explorar los mercados Europeos  Desarrollar una estrategia de exportación Entrada en el mercado EU
  115. 115. Business Audit & Action plan Completed export audit with an action plan based on which the company understands the steps to take to become a successful exporter. The export audit forms the starting point for the decision how the company will further participate in the ECP. Result: 1. Pre-selection assessment (to determine suitability) 2. Company visit by EU sector expert 3. Company visit(s) by local expert Max. 0.5 years No participation fee Tools: Duration: Centre for the Promotion of Imports from developing countries
  116. 116. Export Capacity Building Company is able to meet European market demands and has familiarised itself with the European market. Furthermore, an Export Marketing Plan has been developed. Monitoring takes place through the Export Audit. Result: 1. Technical assistance (visits) by local expert 2. Technical assistance (visits) by EU sector expert 3. Distant coaching 4. Export Marketing Seminar (EXPRO) participation (travel and hotel covered by CBI) 5. Orientation visit to EU trade fair Tools: 1-2 years Participation fee: € 250 Duration: Centre for the Promotion of Imports from developing countries
  117. 117. Market Entry EU Company has gained skills and experience in the marketing of its products towards EU/EFTA markets. Furthermore, it has established relevant contact in EU/EFTA markets. Result: 1. Technical assistance by EU market expert 2. Trade Fair participation / conference participation (3x sponsored, 70%, 60%,50%) 3. Roadshows 4. B2B activities 5. Assistance in follow-up of contacts (market consolidation) 3-4 years Participation fee: €500 Tools: Duration: Centre for the Promotion of Imports from developing countries
  118. 118. Training and Capacity Building Centre for the Promotion of Imports from developing countries Training Target countries Training Europe Online Training Training in Colombia Training in Europe Training on- line  Export marketing planning  Requirements for market access  Market research  Effective trade fair participation  Corporate social responsibility  Website promotion  During business in Europe / cultural aspects  Calculation & prices / Business
  119. 119. Módulos de Desarrollo de Recursos Humanos 04/08/2014 6 Training Target countries Training Europe Online Training Capacitación en Colombia Capacitación en Europa Capacitación on-line  Planificación de Marketing Exportación  Requisitos de acceso a los mercados  Investigación de mercado  Participación efectiva en ferias  Responsabilidad Social Corporativa  Promoción del sitio web  Cómo hacer negocios en Europa/aspectos culturales  Cálculo & precios / Negocios CBI –Ministerio de Relaciones Exteriores
  120. 120. Natural Ingredients Export Coaching Programme Centre for the Promotion of Imports from developing countries
  121. 121. Centre for the Promotion of Imports from developing countries Integrated Country Programme Colombia (2014- 2018) • Objective: boost exports from selected Colombian sectors to European markets. • Participants: 10 companies per segment • Exotic Fresh Fruits • Roasted Specialty Coffees • Tropical & Exotic flowers & Foliage • Natural Ingredients for Food, Pharmaceuticals or Cosmetics • Garments • IT Outsourcing Services
  122. 122. Partners and Roles • CBI • Proexport • ANDI • PTP Centre for the Promotion of Imports from developing countries
  123. 123. Design of the Programme • Bottlenecks on micro level (company) and meso level (sector based); • CBI modules related to these bottlenecks; • Focus on exports to the European market; • Participation of importers; • Collaboration with local partners! Centre for the Promotion of Imports from developing countries
  124. 124. Criteria for Participants • Formally constituted SME (according to Colombian definition) • At least 51% Colombian owned • Not currently participating in a SIPPO project of the Swiss development cooperation agency, that includes technical assistance and trade fair participation • Not completed a previous CBI Export Coaching Programme • Not having delayed payment(s) to Proexport, ANDI and PTP for fairs and other activities • No outstanding tax declarations or other debts with the Colombian state unless there is an payment agreement or demand for admission at the administrative tribunal • No joint venture with a company based in a country with a classification of UMIC or higher • Able to verify SARLAFT (Sistema de Administración del Riesgo de Lavado de Activos y de la Financiación del Terrorismo) and OFAC • No licensing commitments that prohibit or limit export possibilities of products to the EU • No in process of dissolution • Able to present a certificate of fiscal and disciplinary background Centre for the Promotion of Imports from developing countries
  125. 125. Planning and Time frame • Application: opens 28 July, deadline 8 September. Apply via: http://www.cbi.eu/naturalingredientscolombia • Pre-selection of participants: end of September • Business Audits: October – December • Final selection of the participants: December • Start Rest of programme: January 2015 Centre for the Promotion of Imports from developing countries
  126. 126. CBI market intelligence Centre for the Promotion of Imports from developing countries July 2014
  127. 127. Topics Centre for the Promotion of Imports from developing countries • Introduction about the CBI market intelligence • How to use it • Practical examples
  128. 128. Introduction Centre for the Promotion of Imports from developing countries • http://www.cbi.eu/videos/CBI-MI-Promo-Animatie- DEF2_SpanishSub-1.mp4
  129. 129. Sesión de grupos de expertos
  130. 130. > Qué Catálogo de productos de inteligencia de mercados del CBI
  131. 131. productos de inteligencia de mercados del CBI Centre for the Promotion of Imports from developing countries
  132. 132. Observación Tendencias europeas y sus implicaciones para su futuro CBI Trendmapping: conocimientos y previsiones relacionadas con la dinámica de los mercados europeos, a corto y a largo plazo CBI Tradewatch: difusión de sus estadísticas comerciales
  133. 133. Exploración Canales y segmentos del mercado europeo CBI Market Channels & Segments: su ruta comercial en el mercado europeo
  134. 134. Exploración Panorama empresarial europeo y evaluación de la competencia CBI Market Competitiveness: las fuerzas competitivas que configuran su mercado CBI European Business Landscape: encuentre a su organización de apoyo europea
  135. 135. Penetración Las mentes de los compradores europeos CBI Buyers’ Black Box: sepa qué se oculta en la mente de un comprador europeo Comprensión Requisitos europeos legislativos y no legislativos para exportadores CBI Buyer Requirements: inteligencia sobre requisitos legislativos y no legislativos
  136. 136. Concentración En su combinación de producto-mercado más prometedora en Europa CBI Product Factsheet: conocimientos prácticos sobre su producto visto desde la perspectiva de los mercados europeos
  137. 137. Conocimiento Todo lo que necesita saber sobre los fundamentos de los mercados de la UE CBI Database: una visión general de los fundamentos de los mercados europeos para exportadores, incluidos estudios de mercado personalizados y basados en la demanda y estudios personalizados sobre los efectos (imprevistos) de las políticas en países en vías de desarrollo Inteligencia personalizada • Para BSO o gestores de programas del CBI (a demanda) • Centrada en un mercado (de la UE) específico para un sector concreto Inteligencia de políticas • Para legisladores de la UE o el Sur • Información práctica actualizada y personalizada Inteligencia de exportaciones • Para BSO y exportadores • Manuales sobre fundamentos de los mercados de la UE relacionados con la exportación a Europa
  138. 138. Anticipación Cambios y avances futuros en el mercado CBI Scenario Planning: desarrollo de hojas de ruta estratégicas futuras para BSO CBI Incubator Market: investigación de cambios recientes operados en mercados europeos CBI Fashion Forecast: tendencias de moda y avances futuros (estilos, colores, tejidos, diseños)
  139. 139. How to use Centre for the Promotion of Imports from developing countries
  140. 140. Practical Examples Centre for the Promotion of Imports from developing countries http://www.cbi .eu/marketintel _platform
  141. 141. Practical Example Centre for the Promotion of Imports from developing countries • Select the Market Sector for natural ingredients for cosmetics
  142. 142. Practical Example Centre for the Promotion of Imports from developing countries • The different MI products are presented
  143. 143. Practical Example Centre for the Promotion of Imports from developing countries • Select “Inside a Buyer’s Brain” “Click” on the link
  144. 144. Practical Example Centre for the Promotion of Imports from developing countries • Explore this page… 1 2 3 Segment summary Full document. Also in Spanish, sometimes Click to access interactive sections of other MI products e.g. EU buyer Requirements
  145. 145. Practical Example Centre for the Promotion of Imports from developing countries • Market Brain Summary
  146. 146. Practical Example Centre for the Promotion of Imports from developing countries • Full document – Buyers Black Box Can be downloaded and saved to your PC
  147. 147. Practical Example Centre for the Promotion of Imports from developing countries • Interactive page for EU Buyer Requirements Click here to access the full document. Click to access interactive sections of other MI products Click for more information in summary format Click to return to overview page
  148. 148. Practical Example Centre for the Promotion of Imports from developing countries • Main overview page
  149. 149. Practical Example Centre for the Promotion of Imports from developing countries • Use the remaining time to search/download another Market Intelligence product • Any questions?
  150. 150. Gracias Centre for the Promotion of Imports from developing countries Contactos: Andrew Jones: andrew.jones@fairventure.com Reindert Dekker: reindertdekker@hotmail.com CBI Programme Manager: Nico Smid nsmid@cbi.eu www.cbi.eu

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