7. mercado de tecnología en estados unidos

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  • Gabriel Rozman EVP Emerging Markets TCS – Tata Consulting ServicesBlanca Trevino CEO of Softtek – Global Mexican technology firmMarco Stefanini Founder & CEO Stefanini – Leading Brazilian Technology Provider
  • 7. mercado de tecnología en estados unidos

    1. 1. NEARSHORE OUTSOURCING &ESTABLISHING PRESENCE IN THE U.S. MARKET Presenter: Luke Bujarski, Senior Research Analyst Nearshore Americas
    2. 2. AGENDAINTRODUCTIONSGLOBAL SERVICES BASICSNEARSHORING SWEETSPOTSESTABLISHING A PRESENCE IN THE U.S.
    3. 3. Gabriel Rozman Blanca Trevino Marco Stefanini TCS Softtek Stefanini
    4. 4. WHY DO COMPANIES OUTSOURCE & OFFSHORE? Cost Savings Access to Focus on Core Talent Business Expansion into new markets
    5. 5. WHAT SERVICES ARE WE LOOKING FOR? Cost Savings Contact IT services Centers (voice) Access to Focus on Core Talent Business Knowledge Back office Process BPO Outsourcing Expansion into new markets
    6. 6. WHAT IS GLOBAL SERVICES OUTSOURCING? Software development Infrastructure Cost Savings Helpdesk supportWeb & Apps development Applications Support Gaming Contact Mobility IT services Centers (voice) Access to Focus on Core Talent Business Knowledge Back office Process BPO Outsourcing Expansion into new markets
    7. 7. WHAT IS GLOBAL SERVICES OUTSOURCING? Software development Cost Savings Infrastructure Customer Support Helpdesk support Inbound/Outbound SalesWeb & Apps development Social Media Applications Support Contact Chat Gaming IT services Centers (voice) Access to Focus on Core Talent Business Knowledge Back office Process BPO Outsourcing Expansion into new markets
    8. 8. WHAT IS GLOBAL SERVICES OUTSOURCING? Software development Cost Savings Infrastructure Customer Support Helpdesk support Inbound/Outbound SalesWeb & Apps development Social Media Applications Support Contact Chat Gaming IT services Centers (voice) Access to Focus on Core Talent Business Knowledge Back office Process BPO Finance & Accounting Outsourcing Human Resources Travel Expenses Expansion into new markets
    9. 9. WHAT IS GLOBAL SERVICES OUTSOURCING? Software development Cost Savings Infrastructure Customer Support Helpdesk support Inbound/Outbound SalesWeb & Apps development Social Media Applications Support Contact Chat Gaming IT services Centers (voice) Access to Focus on Core Talent Business Knowledge Back office Process BPO Finance & Accounting Outsourcing Data Analytics Human Resources Market Research Services Travel Expenses Legal Process outsourcing R&D Expansion into new markets
    10. 10. GLOBAL SERVICES INDUSTRY- Total Global BPO/ITO Spend – USD 389 Billion 2012- U.S. market accounts for 45 percent of market- Global market growth: 5.3% CAGR ; U.S. 4.2% source: IDC
    11. 11. USD 70 Billion USD 837 Billion USD 920 Billion USD389 BillionSource: Global Source: IMS Health Source: Data Monitor Source: Gartner 2012Industry Analysts 2009 2009Inc.2015 forecast
    12. 12. GEOGRAPHY OF OUTSOURCING ONSHORE/DOMESTIC OFFSHORE NEARSHORE GLOBAL DELIVERY OUTSOURCING OUTSOURCING OUTSOURCINGBetter ICT Cost Arbitrage Proximity 24 hr deliveryEconomies of Scale Access to skills Time Zone Alignment  MultinationalsTax incentives  Access to experience  Cultural Affinity  Results not GeographyProperty costs
    13. 13. OUTSOURCERS IN LATIN AMERICAWESTERN MULTINATIONALSINDIAN MULTINATIONALSLATIN AMERICAN MULTINATIONALSLATIN AMERICA SMEs
    14. 14. NEARSHORING SWEET SPOTSLatin America Outsourcing – Drivers:AGILE SOFTWARE DEVELOPMENTSPANISH CONSUMER MARKET IN THE U.S.DOMESTIC MARKET DEMANDGROWTH IN BUY-SIDE SME MARKET
    15. 15. AGILE DEVELOPMENT FOR SOFTWARE  Testing Lower costs  Mobile  Better quality  UX design  Faster speed to market  Custom work “We tried Agile with India, but “38 percent of businesses employee turnover got to thesmall and large now use Agile point of ridiculousness.” - Chris methods in software and application development”- Snyder CIO Hulcher Forrester Research Engineering
    16. 16. U.S. SPANISH SPEAKING MARKETPopulation Distribution by Ethnicity Total Population: 311 million Total Latino: 52 million Foreign Born: 21 million Percentage Spanish Only: 77 % Data Sources: U.S. Census Bureau; Pew Research Center
    17. 17. DOMESTIC / PAN AMERICAN DEMAND
    18. 18. SMALL TO MEDIUM MARKET
    19. 19. SMALL TO MEDIUM MARKETWHY IS NEARSHORE IDEALLY SUITED FOR THE SME MARKET? More pressure to reduce costs – lack of market diversity Less competition from multinationals (global delivery) Decision to outsource is easier Work with multiple vendors for specific functions – i.e. web development, contact center, IT infrastructure Need for customized more flexible services Hesitant to work with offshore (India) Requires localized sales and support, but not delivery
    20. 20. WHERE DO I FIND SMEs?
    21. 21. WHO IS COLOMBIA’s COMPETITION?
    22. 22. EVALUATING OUTSOURCING MARKETSI AM A BUYER/VENDOR INTERESTED IN LATIN AMERICA, WHERE DO I GO?
    23. 23. SHARE OF EXPORTS VS. DOMESTIC MARKET SERVICES COLOMBIA MEXICO TOTAL REVENUE 2011: IT/BPO – 2.2 BILLION TOTAL REVENUE 2011: IT/BPO – 12.25 BILLION Annual Growth 15-20 % Annual Growth 12-15 %
    24. 24. QUESTION: Can I open a sales office in the united states without actually being there?ANSWER: YES!US citizenship and residency is NOT required.
    25. 25. Where should I set up an office?
    26. 26. Five Steps To Starting a Business in the U.S.1. Choose a city that fits your needs2. Find a Registered Agent service3. Incorporate as LLC or Corporation4. Find a start-up incubator, establish a reputable street addressTOTAL MONTHLY COST TO MAINTAIN AN OFFICE IN THE US - $200 - $500
    27. 27. BREAKING INTO THE US MARKETTHINGS TO THINK ABOUT: TARGET CLIENTELE? TARGET SERVICE OFFERING? ESTABLISH A DIRECT PRESENCE IN THE US? HOW DO I PORTRAY AN EFFECTIVE MESSAGE?
    28. 28. QUESTIONS

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