7. mercado de tecnología en estados unidos
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7. mercado de tecnología en estados unidos

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  • Gabriel Rozman EVP Emerging Markets TCS – Tata Consulting ServicesBlanca Trevino CEO of Softtek – Global Mexican technology firmMarco Stefanini Founder & CEO Stefanini – Leading Brazilian Technology Provider

7. mercado de tecnología en estados unidos 7. mercado de tecnología en estados unidos Presentation Transcript

  • NEARSHORE OUTSOURCING &ESTABLISHING PRESENCE IN THE U.S. MARKET Presenter: Luke Bujarski, Senior Research Analyst Nearshore Americas
  • AGENDAINTRODUCTIONSGLOBAL SERVICES BASICSNEARSHORING SWEETSPOTSESTABLISHING A PRESENCE IN THE U.S.
  • Gabriel Rozman Blanca Trevino Marco Stefanini TCS Softtek Stefanini View slide
  • WHY DO COMPANIES OUTSOURCE & OFFSHORE? Cost Savings Access to Focus on Core Talent Business Expansion into new markets View slide
  • WHAT SERVICES ARE WE LOOKING FOR? Cost Savings Contact IT services Centers (voice) Access to Focus on Core Talent Business Knowledge Back office Process BPO Outsourcing Expansion into new markets
  • WHAT IS GLOBAL SERVICES OUTSOURCING? Software development Infrastructure Cost Savings Helpdesk supportWeb & Apps development Applications Support Gaming Contact Mobility IT services Centers (voice) Access to Focus on Core Talent Business Knowledge Back office Process BPO Outsourcing Expansion into new markets
  • WHAT IS GLOBAL SERVICES OUTSOURCING? Software development Cost Savings Infrastructure Customer Support Helpdesk support Inbound/Outbound SalesWeb & Apps development Social Media Applications Support Contact Chat Gaming IT services Centers (voice) Access to Focus on Core Talent Business Knowledge Back office Process BPO Outsourcing Expansion into new markets
  • WHAT IS GLOBAL SERVICES OUTSOURCING? Software development Cost Savings Infrastructure Customer Support Helpdesk support Inbound/Outbound SalesWeb & Apps development Social Media Applications Support Contact Chat Gaming IT services Centers (voice) Access to Focus on Core Talent Business Knowledge Back office Process BPO Finance & Accounting Outsourcing Human Resources Travel Expenses Expansion into new markets
  • WHAT IS GLOBAL SERVICES OUTSOURCING? Software development Cost Savings Infrastructure Customer Support Helpdesk support Inbound/Outbound SalesWeb & Apps development Social Media Applications Support Contact Chat Gaming IT services Centers (voice) Access to Focus on Core Talent Business Knowledge Back office Process BPO Finance & Accounting Outsourcing Data Analytics Human Resources Market Research Services Travel Expenses Legal Process outsourcing R&D Expansion into new markets
  • GLOBAL SERVICES INDUSTRY- Total Global BPO/ITO Spend – USD 389 Billion 2012- U.S. market accounts for 45 percent of market- Global market growth: 5.3% CAGR ; U.S. 4.2% source: IDC
  • USD 70 Billion USD 837 Billion USD 920 Billion USD389 BillionSource: Global Source: IMS Health Source: Data Monitor Source: Gartner 2012Industry Analysts 2009 2009Inc.2015 forecast
  • GEOGRAPHY OF OUTSOURCING ONSHORE/DOMESTIC OFFSHORE NEARSHORE GLOBAL DELIVERY OUTSOURCING OUTSOURCING OUTSOURCINGBetter ICT Cost Arbitrage Proximity 24 hr deliveryEconomies of Scale Access to skills Time Zone Alignment  MultinationalsTax incentives  Access to experience  Cultural Affinity  Results not GeographyProperty costs
  • OUTSOURCERS IN LATIN AMERICAWESTERN MULTINATIONALSINDIAN MULTINATIONALSLATIN AMERICAN MULTINATIONALSLATIN AMERICA SMEs
  • NEARSHORING SWEET SPOTSLatin America Outsourcing – Drivers:AGILE SOFTWARE DEVELOPMENTSPANISH CONSUMER MARKET IN THE U.S.DOMESTIC MARKET DEMANDGROWTH IN BUY-SIDE SME MARKET
  • AGILE DEVELOPMENT FOR SOFTWARE  Testing Lower costs  Mobile  Better quality  UX design  Faster speed to market  Custom work “We tried Agile with India, but “38 percent of businesses employee turnover got to thesmall and large now use Agile point of ridiculousness.” - Chris methods in software and application development”- Snyder CIO Hulcher Forrester Research Engineering
  • U.S. SPANISH SPEAKING MARKETPopulation Distribution by Ethnicity Total Population: 311 million Total Latino: 52 million Foreign Born: 21 million Percentage Spanish Only: 77 % Data Sources: U.S. Census Bureau; Pew Research Center
  • DOMESTIC / PAN AMERICAN DEMAND
  • SMALL TO MEDIUM MARKET
  • SMALL TO MEDIUM MARKETWHY IS NEARSHORE IDEALLY SUITED FOR THE SME MARKET? More pressure to reduce costs – lack of market diversity Less competition from multinationals (global delivery) Decision to outsource is easier Work with multiple vendors for specific functions – i.e. web development, contact center, IT infrastructure Need for customized more flexible services Hesitant to work with offshore (India) Requires localized sales and support, but not delivery
  • WHERE DO I FIND SMEs?
  • WHO IS COLOMBIA’s COMPETITION?
  • EVALUATING OUTSOURCING MARKETSI AM A BUYER/VENDOR INTERESTED IN LATIN AMERICA, WHERE DO I GO?
  • SHARE OF EXPORTS VS. DOMESTIC MARKET SERVICES COLOMBIA MEXICO TOTAL REVENUE 2011: IT/BPO – 2.2 BILLION TOTAL REVENUE 2011: IT/BPO – 12.25 BILLION Annual Growth 15-20 % Annual Growth 12-15 %
  • QUESTION: Can I open a sales office in the united states without actually being there?ANSWER: YES!US citizenship and residency is NOT required.
  • Where should I set up an office?
  • Five Steps To Starting a Business in the U.S.1. Choose a city that fits your needs2. Find a Registered Agent service3. Incorporate as LLC or Corporation4. Find a start-up incubator, establish a reputable street addressTOTAL MONTHLY COST TO MAINTAIN AN OFFICE IN THE US - $200 - $500
  • BREAKING INTO THE US MARKETTHINGS TO THINK ABOUT: TARGET CLIENTELE? TARGET SERVICE OFFERING? ESTABLISH A DIRECT PRESENCE IN THE US? HOW DO I PORTRAY AN EFFECTIVE MESSAGE?
  • QUESTIONS