4 introduccion al programa
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4 introduccion al programa Presentation Transcript

  • 1. Introduction CBI and Bodywear programme EU Market entry garments Medellin 4 August Cali 5 August Bogota 6 August By Josephine Koopman
  • 2. Welcome Centre for the Promotion of Imports from developing countries | August, 2014 1
  • 3. EU market access training lay-out 9.00-9.30 Introduction workshop Introduction of the participants The European market Trade channels: Players, margins and fashion cycle (part 1) 10.30-11.00 Coffee/tea break 11.00-12.30 Trade channels: Players, margins and fashion cycle (part 2) Sourcing strategies of EU buyers, industry trends: treats or opportunities? 12.30-13.30 Lunch 13.30-14.30 Introduction CBI and new Body wear programme Testimonial 14.30-15.00 Coffee/tea break 15.00-16.00 Discussion – Application form Centre for the Promotion of Imports from developing countries | August, 2014 2
  • 4. About CBI CBI: Centre for Promotion of Imports from Developing Countries 1971: CBI was established by the Ministry of Foreign Affairs of the Netherlands 1998: Agency 60 employees /Worldwide network of 250 experts Working in about 40 developing countries Centre for the Promotion of Imports from developing countries | August, 2014 3
  • 5. Our Mission and Vision Centre for the Promotion of Imports from developing countries | August, 2014 4 Mission Vision CBI is THE expert in export development and export promotion from developing countries Contribute to sustainable economic development in developing countries through the expansion of exports from these countries
  • 6. Centre for the Promotion of Imports from developing countries | August, 2014 5 Powerful and large worldwide network Embracing the principles of corporate social responsibility Sustainable strengthening of the competitive capacity of SME-exporters and producers in developing countries with a primary focus on European markets For SMEs, BSOs and governmental authorities Advice, counselling and knowledge management StakeholdersFocus Integrated approach Core Competences CSR Vision CBI is THE expert in export development and export promotion from developing countries
  • 7. Centre for the Promotion of Imports from developing countries | August, 2014 6 CBI and the export system Exports growth Income increase Revenue increase Investments increase Economic development Focus Focus CBI Assistance Export
  • 8. CBI Modules /Services Centre for the Promotion of Imports from developing countries | August, 2014 7 Export Coaching Modules Business Support Organization Modules Market Intelligence Modules  Small & Medium Enterprises (SMEs)  Increase of the competitive capacity  Business Support Organizations (BSOs)  Improved sustainable service provision  SME en BSOs  Effective implementation of the available information Human Resource Development Modules  SME en BSOs  Effective implementation of export knowledge and export skills
  • 9. Market Intelligence Platform http://www.cbi.eu/marketintel_platform Centre for the Promotion of Imports from developing countries | August, 2014 8
  • 10. Centre for the Promotion of Imports from developing countries | August, 2014 9
  • 11. Centre for the Promotion of Imports from developing countries | August, 2014 10
  • 12. Centre for the Promotion of Imports from developing countries | August, 2014 11
  • 13. You Care about Corporate Social Responsibility? Centre for the Promotion of Imports from developing countries | August, 2014 12 Environment Human rights Labour rights Fair operating practices Consumer interests Good Governance Community development ISO 26000 guideline Focus of CBI Focus of CBIFocus of CBI Focus of CBI
  • 14. Export Coaching Modules Centre for the Promotion of Imports from developing countries | August, 2014 13 Market entry EU Certification Market entry Regional Certification Regional market entry  Providing expertise in processes relating to certification  Possibility for co-financing  Gaining skills and experience in marketing in regional market(s) and/or European markets  Establish relevant business contacts  Participation in fairs, conferences, exhibitions and / or B2B Business Audit and action plan Business development Export Capacity Building Business Audit and Action Plan Business development Export capacity building  Assessment of the capacity of SMEs to enter the European market  Steps to prepare for the European market  Supporting companies with the further professionalization of their operational management  Supporting companies in complying with the requirements of European markets  Explore the European market  Develop an export strategy European market entry
  • 15. Different training offered Centre for the Promotion of Imports from developing countries | August, 2014 14 Training Target countries Training Europe Online Training Training in Colombia Training in Europe Training on- line  Export marketing planning  Requirements for market access  Market research  Effective trade fair participation  Corporate social responsibility  Website promotion  During business in Europe / cultural aspects  Calculation & prices / Business  Product development/fashion forecast
  • 16. Product development training in groups and for individual companies Centre for the Promotion of Imports from developing countries | August, 2014 15
  • 17. Tailored training courses for you and your key staff Centre for the Promotion of Imports from developing countries | August, 2014 16
  • 18. Fashion forecast training Centre for the Promotion of Imports from developing countries | August, 2014 17
  • 19. On-site export-readiness assessments and consultancy Centre for the Promotion of Imports from developing countries | August, 2014 18 materials promotion sales Potential improvements CSR issues
  • 20. Market entry: Participation tradefairs Centre for the Promotion of Imports from developing countries | August, 2014 19
  • 21. Market entry: Buyer missions Centre for the Promotion of Imports from developing countries | August, 2014 20
  • 22. Integrated Country Programme Colombia (2014-2018) Objective: boost exports from selected Colombian sectors to European markets. Centre for the Promotion of Imports from developing countries | August, 2014 21 • Exotic Fresh Fruits • Roasted Specialty Coffees • Tropical & Exotic flowers & Foliage • Natural Ingredients for Food, Pharmaceuticals or Cosmetics • Garments • IT Outsourcing Services
  • 23. Export Coaching Programme Three fixed stages: 1. Business Audit & Action Plan (€0) • Assessment of the capacity of SMEs to enter the European market • Steps to prepare for the European market • Plan of action 2. Export Capacity Building (€250,-) • Coaching SME to meet European market demands • Exploring European markets • Developing export strategy (Training, workshops, coaching, technical assistance) 3. Market Entry (€500,-) • Participation at European Trade Fairs • Realisation of skills, and gaining market experience in European markets www.cbi.eu/CBI%20Services Centre for the Promotion of Imports from developing countries | August, 2014 22
  • 24. Market Entry – Participation at European Trade Fair Option A – Participation at stand of Proexport Financing: Always: 50% Proexport 1st participation: 20% CBI 2nd participation: 10% CBI 3rd participation: only proexport Centre for the Promotion of Imports from developing countries | August, 2014 23 Option B – Participation without Proexport Financing: • 1st participation: 70% CBI • 2nd participation: 60% CBI • 3rd participation: 50% CBI Contribution for the SME’s stays the same in both cenarios
  • 25. Participants Criteria 10 SME’s - Formally constituted companies; - 51% of your company is locally (co-)owned ; - Not currently participating in a SIPPO project that includes technical assistance and trade fair participation; - Not completed a CBI export coaching programme in the same sector; - Not have a joint venture with a company based in a country with a classification of UMIC or higher; - No licensing commitments that prohibit or limit export possibilities of products to the EU competitive prices and sufficient production capacity; Centre for the Promotion of Imports from developing countries | August, 2014 24
  • 26. Participants criteria Clear interest in exporting to Europe / increase their imports to Europe - Products bodywear (shapewear/lingerie/underwear/beachwear)) - locally owned - 11 to 200 employees - Able to produce at competitive prices in the EU market for a specific productgroup - sufficient production capacity - a management which is able to communicate in English - financial stability - Willing to invest/work on in CSR issues Centre for the Promotion of Imports from developing countries | August, 2014 25
  • 27. Planning and Time frame Until 1st of September 2014 Application www.cbi.eu/garmentscolombia Until end of September 2014 Pre-selection of participants October - November Business Audits November - December Final selection of the participants Start coaching programme Centre for the Promotion of Imports from developing countries | August, 2014 26
  • 28. Centre for the Promotion of Imports from developing countries | August, 2014 27 A unique offer for Garments businesses in Colombia This could be your golden export opportunity Are you a Garments manufacturer in Shape wear, Underwear and Lingerie based in Colombi and eager to access European markets? The joint Export Programme for the garments sector in Colombia will run from July 2014 till 2018, and will be implemented by CBI in close collaboration with Proexport and INEXMODA. Application is open to those SMEs that are willing and able to commit the time and resources needed to successfully compete in the European arena for the full duration of the programme. Only 10 SMEs will be accepted in the programme. For application conditions and requirements, please ask for our brochure or visit our website at www.cbi.eu/garmentscolombia You care about your business As an entrepreneur, you love your business. You believe in your products and you care about your personnel. You are delighted when operations run smoothly – and you are on red alert when new challenges or opportunities emerge. You have ambitions, too. You want to develop a future- proof business. With this in mind, there’s something we believe you must consider: exports. We care about your business, too We care about your business and its future, too. We have helped many hundreds of businesses in dozens of sectors all over the developing world increase their revenues by gaining a sustainable position on European markets. Companies like yours. It is our core business. That is why we are making you this offer…  Secure your future: expand your exports to Europe As an entrepreneur, you know all about the importance of a strong product range and a broad client base for ensuring healthy growth and lasting, stable revenues for you and your staff. The Export Programme for Garments in Colombia is designed to help you realise such ideas by developing sustainable exports to Europe. This is your chance to receive a 100.000,- worth dollar investment* in the form of training, coaching and match-making. Our 4-year Export Programmes are run by experienced sector and marketing experts and designed to contribute significantly to your company’s export potential. The programmes include: on-site export-readiness assessments and consultancy tailored training courses for you and your key staff market entry and matchmaking services, such as participations in European trade shows, aimed at connecting you with promising European buyers You’ll get a phased programme that can be tailored to your company’s ne ed s For a nominal enrolment fee, your coach will guide you through three programme phases for entry into the EU market (see below for description and participation prices). Each of these three phases is focused on a particular activity, with the ultimate goal of preparing you for European market entry. For more details, please check: www.cbi.eu/CBI%20Services Apply before 15 September 2014 to benefit from our excellent services As our services are partly financed through development co-operation funds, the costs to participate are low. For more information or to download a brochure or application form, please visit our website at www.cbi.eu/garmentscolombia. Contact details CBI: Melanie Haga, Programme Manager, mhaga@cbi.eu Proexport: Paula Ospina, Dirección de Cooperación y Convenios, pospina@proexport.com.co, T + 57 1 5600100 ext 20005 / 20007 ANALDEX: Clara Henriquez, clara.henriquez@inexmoda.org.co * The amount mentioned will not be transferred to the company, but invested by CBI and Proexport in training, coaching, and match-making activities Business Audit & Action Plan (€0) Export audit to assess SME on competence for European market Plan of Action Export Capacity Building (€250,-) Coaching SME to meet European market demands Exploring European markets Developing export strategy Market Entry (€500,-) Realisation of skills, and gaining market experience in European markets Gaining a sufficient number of relevant business contacts Participation in trade fairs, conferences, road shows and/or B2B events Flyer: www.cbi.eu/garmentscolombia
  • 29. Application form Centre for the Promotion of Imports from developing countries | August, 2014 28 CBI Exporter’s Profile ( EP) Garm ents Colom bia ECP Application form 1 of 3 Please complete in English Confidential Com pany nam e: 1 . Contact person Mr Mrs Miss Initials: Surname: Function: Office address Street: Postal code / City: Country: Mailing address same as office address No Yes: Street / P.O. Box: Postal code / City: Country: Phone: Fax: E-mail: Website: Nearest airport / City: Distance in km: Travelling time: Production unit address Street: Postal code / City: Country: Nearest airport/City: Distance in km: Travelling time: Other production unit No Yes Full address : Flyer and application form: www.cbi.eu/garmentscolombia
  • 30. Centre for the Promotion of Imports from developing countries | August, 2014 29 Thank you for your attention! Any questions?