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  • 1. Introduction to the EU market Identify EU markets EU Market entry garments CBI-Inexmoda-Proexport Medellin 4 August Cali 5 August Bogota 6 August By Josephine Koopman
  • 2. Welcome Centre for the Promotion of Imports from developing countries | August, 2014 2
  • 3. Introduction: Josephine Koopman Since 1990 in garment industry •  Sourcing and buying manager for different brands (e- commerce) •  Garment expert CBI •  Modana-Laimbock (Importer) •  Hema (Department store) •  Foxy Fashion (Chain store) •  Vero Garments (Factory in Zimbabwe) Education - Free University of Amsterdam, - Technical school for the garment industry (nowadays AMFI Amsterdam Fashion Institute) 3 Centre for the Promotion of Imports from developing countries | August, 2014
  • 4. Our goal for this session Understand the basics of the European Union markets And Identify EU target markets CBI| José Koopman 4
  • 5. EU market access training lay-out 9.00-­‐9.30   Introduc/on   Introduc/on  of  the  par/cipants       The  European  market   Trade  channels:  Players,  margins  and  fashion  cycle  (part  1)   10.30-­‐11.00   Coffee/tea  break     11.00-­‐12.30   Trade  channels:  Players,  margins  and  fashion  cycle  (part  2)   Sourcing  strategies  of  EU  buyers,  industry  trends:  treats  or   opportuni/es?     12.30-­‐13.30   Lunch   13.30-­‐14.30   Introduc/on  CBI  and  new  Body  wear  programme   Tes/monial     14.30-­‐15.00   Coffee/tea  break     15.00-­‐16.00   Discussion  –  Applica/on  form     Centre for the Promotion of Imports from developing countries | August, 2014 5
  • 6. Introduction participants •Name •Company (name and main product group) •Function (job) •Expectations of this training What do you want to learn? Centre for the Promotion of Imports from developing countries | August, 2014 6
  • 7. EU Apparel market: an introduction 1.  The European Union 2.  Facts & Figures 3.  Differences CBI| José Koopman 7
  • 8. Your experience: who is exporting to Europe? CBI| José Koopman 8
  • 9. CBI| José Koopman 9
  • 10. The European Union The European internal market: One market without internal frontiers, with a common external customs policy No Internal frontiers and free movement of Persons Goods Services Capital CBI| José Koopman 10
  • 11. History of the European Union, founding members CBI| José Koopman 11
  • 12. CBI| José Koopman 12 Today  EU  28  member  states/28  markets  
  • 13. Euro zone since 2002 CBI| José Koopman 13 http://en.wikipedia.org/ Eurozone 2014 Opt out Obliged Using without agreement Outside EU using Euro
  • 14. Politics per Country versus EU CBI| José Koopman 14
  • 15. EU Consumer market CBI| José Koopman 15 popula&on  2014   EU   505,000,000   China   1,363,710,000   US   317,814,000   Colombia   45,745,783   Germany   80,716,000  
  • 16. Selecting priority countries for export Key statistics to check include: -  Imports of the product groups in which you are interested -  Which countries import most of these products -  Which countries supply most of these products -  How important are developing countries in the supply -  What are the growth rates, by volume and value CBI| José Koopman 16
  • 17. Facts & Figures http://exporthelp.europa.eu go to statistics CBI market research CBI| José Koopman 17
  • 18. CBI| Josephine Koopman| 8-2014 Present EU Market Potential:EU apparel consumption* by product group, in € million Data source: Eurostat 2013 (Prodcom)
  • 19. Outerwear consumption per country Source Sippo 2013 ç ç ç
  • 20. Fact & Figures: EU Apparel consumption CBI| José Koopman 20 Data source: Eurostat (Prodcom) 2013/cbi market research
  • 21. Apparel import 2008-2012 CBI| José Koopman 21
  • 22. CBI| José Koopman 22 Source: the Economist Intelligence Unit 1.1 EU economy forecast
  • 23. Apparel import per country CBI| José Koopman 23
  • 24. EU knitted and woven garments Leading suppliers CBI| José Koopman 24
  • 25. EU body wear Leading suppliers CBI| José Koopman 25
  • 26. CBI| José Koopman 26 Export performance of the Colombian Underwear & Lingerie sub-sector Source marketshare
  • 27. EU sports wear Leading suppliers CBI| José Koopman 27
  • 28. EU major trade hubs CBI| José Koopman 28
  • 29. Facts China remains biggest supplier of woven and knitted garments Germany: biggest importer, high quality and reliability Imports from Eastern European Countries Italy: Major importer and exporter of apparel Fashionable and innovative products Imports from Eastern European Countries Relatively low-priced products. France Exports (is biggest in sportsclothing) Fashionable and innovative products French brands are sold throughout Europe CBI| José Koopman 29
  • 30. EU Apparel market: an introduction 1.  The European Union 2.  Facts & Figures 3.  Differences CBI| José Koopman 30
  • 31. CBI| José Koopman 31 3. Europe Differences
  • 32. CBI| José Koopman 32 UK 64 million France 66 million Spain 46 million Holland 17 million Germany 81 million Italy 60 million Greece 11 million Belgium 11 million Europe Poland 39 million
  • 33. European Languages CBI| José Koopman 33
  • 34. Religions CBI| José Koopman 34
  • 35. CBI| José Koopman 35 Catholic Christianity Protestant Christianity Orthodox Christianity Sunni Islam Source http://www.zonu.com/
  • 36. Centre for the Promotion of Imports from developing countries | Mrs. J. Koopman www.koopman- 36 Fashion in France
  • 37. Centre for the Promotion of Imports from developing countries | Mrs. J. Koopman www.koopman- 37 Fashion in Germany
  • 38. Material requirements CBI| José Koopman 38
  • 39. Material requirements CBI| José Koopman 39 Material requirements
  • 40. 28 business cultures- Eu divided in 4 regions CBI| José Koopman 40 North Europe West Europe South Europe East Europe
  • 41. Business Culture CBI| José Koopman 41 North     Ok  to  say  No       Time  is  Money     Less  formal     Offer       West     Ok  to  say  No       Time  is  Money     Formal     Offer     South     Less  direct   communica/on     Rela/on  important     Status     Trust  before   business  starts   East     Less  direct   communica/on     Rela/on  important     Status     Transi/on  older   genera/on  to   younger  genera/on  
  • 42. EU Apparel market in short 1.  The European Union 2.  Facts & Figures 3.  Differences CBI| José Koopman 42
  • 43. Ways to focus -  Choose cultural region -  Choose country -  Choose a trade channel -  Choose product group -  Choose market segment- high/mid/low -  Choose nice market – special product, fair trade …… CBI| José Koopman 43
  • 44. Our goal for this session Understand the basics of the European Union markets And Identify EU target markets CBI| José Koopman 44
  • 45. Thank you for your attention! Any questions? Josephine Koopman, CBI

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