04 tendencias europa sector flores y follajes tropicales

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04 tendencias europa sector flores y follajes tropicales

  1. 1. Centre for the Promotion of Imports from developing countries Trend and developments in the European market Arno van der Maden June 2014
  2. 2. Content  Current trends and developments  Better understanding what drives your customers  What opportunities does this create for your company?  What actions do you need to take in your company? 1 June 2014Centre for the Promotion of Imports from developing countries
  3. 3. Key Trends Virtualisation and ICT in the marketing process CSR becomes mainstream Supply chain development Marketing trends 2 June 2014Centre for the Promotion of Imports from developing countries
  4. 4. Virtualisation 3 ICT Distant buying Virtualisation Direct link grower- final buyer Tracking & tracing Web shops • Disconnect physical and marketing • Information 100% correct June 2014Centre for the Promotion of Imports from developing countries
  5. 5. Virtualisation and ICT  Virtualisation  Web shops  Direct buying  Direct link grower and final buyer (= consumer)  Tracking and tracing Centre for the Promotion of Imports from developing countries4 June 2014
  6. 6. CSR becomes mainstream 5 Corporate Social Responsibility Working conditionsFair trade CO2 Residues Certification June 2014Centre for the Promotion of Imports from developing countries
  7. 7. Corporate Social Responsability  Working conditions  Certification  Residues  CO2 / Carbon Foot Print  Fair Trade Centre for the Promotion of Imports from developing countries6 June 2014
  8. 8. Supply chain development 7 Supply chain Cold Chain Information Efficient logistics Sea transport Carbon footprint June 2014Centre for the Promotion of Imports from developing countries
  9. 9. Supply chain  Information  Efficient logistics  CO2 / Carbon Foot Print  Sea transport  Cold chain management Centre for the Promotion of Imports from developing countries8 June 2014
  10. 10. Marketing trends 9 Marketing trends Super markets Florist remain dominant Niche products Direct sales June 2014Centre for the Promotion of Imports from developing countries
  11. 11. Marketing trends  Florists remain dominant  Niche products  Direct sales  Supermarkets  Choice of market segment  Auction clock under pressure  Bouquets manufacturing near consumer market Centre for the Promotion of Imports from developing countries10 June 2014
  12. 12. Exercise  What are the 3 most important messages for you?  Which opportunities can you identify?  Considerations for action? Centre for the Promotion of Imports from developing countries11 June 2014
  13. 13. Possible actions for exporters Do proper market research Follow a market oriented approach Select and know your market segment Visit your customers Communication is key Build your image CSR all the way Pay your royalties (if applicable) Story telling Look for strong chain partners Quality down the chain is also your responsibility 12 June 2014Centre for the Promotion of Imports from developing countries

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