03 requerimientos del mercado europeo sector flores y follajes tropicales

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03 requerimientos del mercado europeo sector flores y follajes tropicales

  1. 1. Centre for the Promotion of Imports from developing countries Market requirements European market Arno van der Maden June 2014
  2. 2. Four types of market requirements A) Legislative requirements B) Quality and grading standards C) Environmental, social and health & safety issues D) Customer requirements June 2014Centre for the Promotion of Imports from developing countries1
  3. 3. Four types of market requirements A) Legislative requirements B) Quality and grading standards C) Environmental, social and health & safety issues D) Customer requirements June 2014Centre for the Promotion of Imports from developing countries2
  4. 4. Legislative requirements Plant health control Directive 2000/29/EC and ICA (Colombia) (Wood) packaging materials ISPM 15 and Directive 94/62/EC CITES E.g. Cycads, Tilandsia Breeder’s rights Not so much applicable in TF&F June 2014Centre for the Promotion of Imports from developing countries3
  5. 5. Four types of market requirements A) Legislative requirements B) Quality and grading standards C) Environmental, social and health & safety issues D) Customer requirements June 2014Centre for the Promotion of Imports from developing countries4
  6. 6. Quality and grading standards (1) Product quality - EU regulation on product quality - VBN product specifications • general speciation cut flowers • general speciation foliage June 2014Centre for the Promotion of Imports from developing countries5
  7. 7. (2) Quality management systems, for example: Quality and grading standards June 2014Centre for the Promotion of Imports from developing countries6
  8. 8. Four types of market requirements A) Legislative requirements B) Quality and grading standards C) Environmental, social and health & safety issues D) Customer requirements June 2014Centre for the Promotion of Imports from developing countries7
  9. 9. Environmental, social and health & safety June 2014Centre for the Promotion of Imports from developing countries8
  10. 10. Why can certification be interesting for you? Growing interest from consumers Required by specific customers Future of your own company Cost efficiency Distinguishing your company Environmental, social and health & safety June 2014Centre for the Promotion of Imports from developing countries9
  11. 11. Four types of market requirements A) Legislative requirements B) Quality and grading standards C) Environmental, social and health & safety issues D) Customer requirements June 2014Centre for the Promotion of Imports from developing countries10
  12. 12. Customer requirements • Right quality • Right product varieties • Delivery reliability • Open to feedback • Proactive communication Different trade channels = different requirements! June 2014Centre for the Promotion of Imports from developing countries11
  13. 13. Requirements when supplying via auctions • General auction regulations • Auction costs • How to get the buyers to pay the best possible price June 2014Centre for the Promotion of Imports from developing countries12
  14. 14. June 2014Centre for the Promotion of Imports from developing countries13
  15. 15. How to get the best price? Distinguish yourself and build trust ! Build image of quality and trust:  Good and reliable quality  Steady and reliable supply  Homogenous lots (size, ripeness, colour)  Recognisable June 2014Centre for the Promotion of Imports from developing countries14
  16. 16. June 2014Centre for the Promotion of Imports from developing countries15
  17. 17. Chain of requirements CONSUMER special occassion specialised shops specialised wholesale own use / impuls retail chains flower providers exporter exporter June 2014Centre for the Promotion of Imports from developing countries16

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