Foursquare, stylized as foursquare, is a location-based social networking website for mobile devices, such as smartphones. Users "check-in" at venues using a mobile website, text messaging or a device-specific application by selecting from a list of venues the application locates nearby. Location is based on GPShardware in the mobile device or network location provided by the application. Each check-in awards the user points and sometimes "badges".
Touching Potential Customers
For Transformational Outsourcing - Social Media Department
The rule is that you want to increase exposure and customer return rate by: Finding them Having them find you Reminding them you are there Giving them a reason to visit/buy Giving them an incentive to recommend you to otherswww.transformationaloutsourcing.com 2
Either through local/mobile search or through local/mobile advertising as well as offering promotions Define campaign purpose Do you want people to call? Do you want customers to go to your shop? Do you just want leads so that you can them? Are you just building a list (SMS or Email)?www.transformationaloutsourcing.com 3
Remember that traffic represents real people – people who are potentially your customers. Local Search (Google) Offline occurrences (print media) Purchased traffic (Google Ads, Admob) Social Media (Facebook/Foursquare)www.transformationaloutsourcing.com 4
These are things that will illicit someone to do something.www.transformationaloutsourcing.com 6
Set up a short code or mobile keyword with a reputable service (Example: BizM3) Make sure that you have all the capabilities you want (polls, trivia, tracking, etc.) Most importantly, there must be a confirmation of opt in and the ability to opt out- it’s the law! Pick a mobile keyword that communicates the customer or their business name. Example: If customer’s name is John, use keyword John123, or if it’s John’s Pizza, use JohnPizza123www.transformationaloutsourcing.com 7
Use the keyword and short code on all promotions, web, business cards, or at the establishment itself – everywhere where people will actually see it.www.transformationaloutsourcing.com 8
Use a coupon or something that will incentivize your customer to opt in. People will not opt in if all you do is spam them. Keep in touch with your customers with specials, coupons, and important information.www.transformationaloutsourcing.com 9
Drive them to landing pages or to come in directly Send out a promotion that expires within a few hours This is immediate – 95% of all text messages get opened within minuteswww.transformationaloutsourcing.com 10
Business cards Postcards Brochures TV and Radio Billboardswww.transformationaloutsourcing.com 11
Send message to people who have opted in to your marketing messagewww.transformationaloutsourcing.com 20
An “App push” pushes information to your phone, and it shows up like a text message would. For instance, if someone were to write on your wall, if you had push notifications turn on, youd get a notification on your phone saying "So and so has written on your wall"www.transformationaloutsourcing.com 21
AdMob has been bought by Google It allows you to purchase traffic to see videos, push to apps, landing pages, and click-to-call Can also target by phone, demographics, locationwww.transformationaloutsourcing.com 22
Set up and manage client newsletters and autoresponders AWebber iContact Add this to offline, mobile, and online promotionswww.transformationaloutsourcing.com 27
Voice blasting is a modern communications technique that uses computer technology to send pre- recorded phone messages to hundreds or thousands of community members at once. Push customers and potential customers to a recorded message either by 1. Text them to click-a-call 2. Set up click to voice recording advertisements on mobile 3. Direct call to voice recordingswww.transformationaloutsourcing.com 28
What can a QR Code do? Transfer information (name, address, phone number) Go to a website Map to a location Social Media friends Any communication Add graphics to it! Where to use QR Codes? On advertisements On business cards On mobile advertisingwww.transformationaloutsourcing.com 29
Be creative Use text, QR Codes, Mobile Coupons, mobile ads Keep the conversation going Reward customers and reward them for referring others and writing reviews Remember how immediate SMS is Business slow-send a text and fill your business immediatelywww.transformationaloutsourcing.com 33
Tracking Phone Numbers Harder to leave, when the phone number belongs to you. Easier to show statistics if you can show calls that were made as a result of your efforts!www.transformationaloutsourcing.com 34
http://foursquare.com/business There are only two venue roles for a user: Employee role can edit venue information, view analytics, activate and deactivate specials Manager role has all the Employee capabilities and can add new specials and new employees.www.transformationaloutsourcing.com 41
If you only offer: Google Places Reviews Citations That and nothing else alone helps a business. If you add QR Codes, FourSquare, Mobile Ads, SMS, then your clients will do even better. Keep in mind that you charge for each additional service above the basic listing.www.transformationaloutsourcing.com 45
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