For Transformational Outsourcing - Social Media Department
The rule is that you want to increase exposure and       customer return rate by:      Finding them      Having them fin...
   Either through local/mobile search or          through local/mobile advertising as well as          offering promotion...
Remember that traffic represents real people –        people who are potentially your customers.       Local Search (Goog...
www.transformationaloutsourcing.com   5
These are things that will illicit someone to do       something.www.transformationaloutsourcing.com                     6
    Set up a short code or mobile keyword with a       reputable service (Example: BizM3)        Make sure that you have...
Use the keyword and short code on all promotions, web, business cards, or at the establishment itself – everywhere where p...
    Use a coupon or       something that will       incentivize your customer       to opt in.        People will not op...
   Drive them to landing                                          pages or to come in                                    ...
   Business cards   Postcards   Brochures   TV and Radio   Billboardswww.transformationaloutsourcing.com   11
    Print Ads      (Magazines,      Newspapers,      Banners,      Billboards)     Mobile Apps     Websiteswww.transfor...
   Text2Win contest, voting, polling, surveys, and triviawww.transformationaloutsourcing.com                             ...
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Set how long the                        campaign will runwww.transformationaloutsourcing.com         15
Keyword and the                                        number to send it                                      Opt-in confi...
Opt-out confirmationwww.transformationaloutsourcing.com                          17
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Send message to people                        who have opted in to                        your marketing messagewww.transf...
An “App push” pushes                                      information to your                                      phone, ...
   AdMob has been bought                                          by Google                                         It a...
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   Set up and manage client                                          newsletters and                                     ...
 Voice blasting is a modern    communications technique that uses    computer technology to send pre-    recorded phone m...
    What can a QR Code do?        Transfer information (name, address, phone number)        Go to a website        Map...
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    Be creative       Use text, QR Codes, Mobile Coupons, mobile        ads       Keep the conversation going       Re...
    Tracking Phone Numbers         Harder to leave, when the phone number belongs          to you.         Easier to sh...
www.transformationaloutsourcing.com   35
 Tracking                                       Numbers starting at                                        $1.00 a month...
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    http://foursquare.com/business       There are only two venue roles for a user:         Employee role can edit venu...
www.transformationaloutsourcing.com   42
Business Namewww.transformationaloutsourcing.com   43
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If you only offer:       Google Places       Reviews       Citations      That and nothing else alone helps a business....
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Touching Potential Customers

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Learn how to reach potential customers through a variety of ways.

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  • Foursquare, stylized as foursquare, is a location-based social networking website for mobile devices, such as smartphones. Users "check-in" at venues using a mobile website, text messaging or a device-specific application by selecting from a list of venues the application locates nearby.[3] Location is based on GPShardware in the mobile device or network location provided by the application. Each check-in awards the user points and sometimes "badges".
  • Touching Potential Customers

    1. 1. For Transformational Outsourcing - Social Media Department
    2. 2. The rule is that you want to increase exposure and customer return rate by:  Finding them  Having them find you  Reminding them you are there  Giving them a reason to visit/buy  Giving them an incentive to recommend you to otherswww.transformationaloutsourcing.com 2
    3. 3.  Either through local/mobile search or through local/mobile advertising as well as offering promotions  Define campaign purpose  Do you want people to call?  Do you want customers to go to your shop?  Do you just want leads so that you can them?  Are you just building a list (SMS or Email)?www.transformationaloutsourcing.com 3
    4. 4. Remember that traffic represents real people – people who are potentially your customers.  Local Search (Google)  Offline occurrences (print media)  Purchased traffic (Google Ads, Admob)  Social Media (Facebook/Foursquare)www.transformationaloutsourcing.com 4
    5. 5. www.transformationaloutsourcing.com 5
    6. 6. These are things that will illicit someone to do something.www.transformationaloutsourcing.com 6
    7. 7.  Set up a short code or mobile keyword with a reputable service (Example: BizM3)  Make sure that you have all the capabilities you want (polls, trivia, tracking, etc.)  Most importantly, there must be a confirmation of opt in and the ability to opt out- it’s the law!  Pick a mobile keyword that communicates the customer or their business name.  Example: If customer’s name is John, use keyword John123, or if it’s John’s Pizza, use JohnPizza123www.transformationaloutsourcing.com 7
    8. 8. Use the keyword and short code on all promotions, web, business cards, or at the establishment itself – everywhere where people will actually see it.www.transformationaloutsourcing.com 8
    9. 9.  Use a coupon or something that will incentivize your customer to opt in.  People will not opt in if all you do is spam them.  Keep in touch with your customers with specials, coupons, and important information.www.transformationaloutsourcing.com 9
    10. 10.  Drive them to landing pages or to come in directly  Send out a promotion that expires within a few hours  This is immediate – 95% of all text messages get opened within minuteswww.transformationaloutsourcing.com 10
    11. 11.  Business cards Postcards Brochures TV and Radio Billboardswww.transformationaloutsourcing.com 11
    12. 12.  Print Ads (Magazines, Newspapers, Banners, Billboards)  Mobile Apps  Websiteswww.transformationaloutsourcing.com 12
    13. 13.  Text2Win contest, voting, polling, surveys, and triviawww.transformationaloutsourcing.com 13
    14. 14. www.transformationaloutsourcing.com 14
    15. 15. Set how long the campaign will runwww.transformationaloutsourcing.com 15
    16. 16. Keyword and the number to send it Opt-in confirmation Confirm and ask ZIP code Help messagewww.transformationaloutsourcing.com 16
    17. 17. Opt-out confirmationwww.transformationaloutsourcing.com 17
    18. 18. www.transformationaloutsourcing.com 18
    19. 19. www.transformationaloutsourcing.com 19
    20. 20. Send message to people who have opted in to your marketing messagewww.transformationaloutsourcing.com 20
    21. 21. An “App push” pushes information to your phone, and it shows up like a text message would. For instance, if someone were to write on your wall, if you had push notifications turn on, youd get a notification on your phone saying "So and so has written on your wall"www.transformationaloutsourcing.com 21
    22. 22.  AdMob has been bought by Google  It allows you to purchase traffic to see videos, push to apps, landing pages, and click-to-call  Can also target by phone, demographics, locationwww.transformationaloutsourcing.com 22
    23. 23. www.transformationaloutsourcing.com 23
    24. 24. www.transformationaloutsourcing.com 24
    25. 25. www.transformationaloutsourcing.com 25
    26. 26. www.transformationaloutsourcing.com 26
    27. 27.  Set up and manage client newsletters and autoresponders  AWebber  iContact  Add this to offline, mobile, and online promotionswww.transformationaloutsourcing.com 27
    28. 28.  Voice blasting is a modern communications technique that uses computer technology to send pre- recorded phone messages to hundreds or thousands of community members at once.  Push customers and potential customers to a recorded message either by 1. Text them to click-a-call 2. Set up click to voice recording advertisements on mobile 3. Direct call to voice recordingswww.transformationaloutsourcing.com 28
    29. 29.  What can a QR Code do?  Transfer information (name, address, phone number)  Go to a website  Map to a location  Social Media friends  Any communication  Add graphics to it!  Where to use QR Codes?  On advertisements  On business cards  On mobile advertisingwww.transformationaloutsourcing.com 29
    30. 30. www.transformationaloutsourcing.com 30
    31. 31. www.transformationaloutsourcing.com 31
    32. 32. www.transformationaloutsourcing.com 32
    33. 33.  Be creative  Use text, QR Codes, Mobile Coupons, mobile ads  Keep the conversation going  Reward customers and reward them for referring others and writing reviews  Remember how immediate SMS is  Business slow-send a text and fill your business immediatelywww.transformationaloutsourcing.com 33
    34. 34.  Tracking Phone Numbers  Harder to leave, when the phone number belongs to you.  Easier to show statistics if you can show calls that were made as a result of your efforts!www.transformationaloutsourcing.com 34
    35. 35. www.transformationaloutsourcing.com 35
    36. 36.  Tracking  Numbers starting at $1.00 a month  Voice Broadcasting  SMS (no bells and whistles)  Voice Messaging (Hosted IVR)www.transformationaloutsourcing.com 36
    37. 37. www.transformationaloutsourcing.com 37
    38. 38. www.transformationaloutsourcing.com 38
    39. 39. www.transformationaloutsourcing.com 39
    40. 40. www.transformationaloutsourcing.com 40
    41. 41.  http://foursquare.com/business  There are only two venue roles for a user:  Employee role can edit venue information, view analytics, activate and deactivate specials  Manager role has all the Employee capabilities and can add new specials and new employees.www.transformationaloutsourcing.com 41
    42. 42. www.transformationaloutsourcing.com 42
    43. 43. Business Namewww.transformationaloutsourcing.com 43
    44. 44. www.transformationaloutsourcing.com 44
    45. 45. If you only offer:  Google Places  Reviews  Citations That and nothing else alone helps a business. If you add QR Codes, FourSquare, Mobile Ads, SMS, then your clients will do even better. Keep in mind that you charge for each additional service above the basic listing.www.transformationaloutsourcing.com 45
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