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Optimizing LinkedIn


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Learn how to optimize your LinkedIn profile to make sure you show up when someone searches for you.

Learn how to optimize your LinkedIn profile to make sure you show up when someone searches for you.

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  • LinkedIn is the world’s largest professional network with over 150 million members and growing rapidly. Your LinkedIn profile is discoverable through the millions of searches on search engines and on LinkedIn. You are in complete control over what others see on your profile, so leverage this to showcase your skills and talents so the right people and opportunities find you.
  • Transcript

    • 1. Optimizing
    • 2. Learning Objectives By the end of this training, you should be able to: 1. Lists the benefits of LinkedIn 2. Learn to navigate the LinkedIn site 3. Optimize your keyword ranking 4. Customize your Public Profile link 5. Learn how to get recommendations 6. Integrate LinkedIn with Twitter 7. Optimize the Summary, Websites, and Work Experience 2
    • 3. What LinkedIn has to offer LinkedIn is probably the best social media network for business today.  Online Presence  Establish your professional or company profile  Reach Out  Build and expand your professional and business contacts/network  Explore Opportunities  Whether you’re looking for a career opportunity, winning new clients or building your professional reputation, LinkedIn connects you to jobs, sales leads and ideal business 3
    • 4. LinkedIn Dashboard 101 Home  Your professional dashboard  Post an update  View your wall (network activity)  Share 4
    • 5. LinkedIn Dashboard 101 Profile Snapshot is your next- generation business card  Name  Location  Current title  Past positions  Education  Recommendations  Links to your 5
    • 6. LinkedIn Dashboard 101 Summary section allows you to provide an engaging description that highlights who you are and what you do - think of it as your personal 6
    • 7. LinkedIn Dashboard 101 Good stuff to showcase on your profile…  Experience  Education  Recommendations help illustrate your achievements, project credibility, and show why people enjoy working with 7
    • 8. LinkedIn Dashboard 101  Additional Information  Websites: link to a personal blog, company website, etc  Interests: list the things that you enjoy doing, learning about, etc  Groups and Associations: either list professional organizations or display badges of LinkedIn groups that you are a part of  Honors and 8
    • 9. LinkedIn Dashboard 101  Contacts  Add or remove connections  Organize your connections  Network Statistics  Number of first, second, and third degree connections  Regional and industry breakdown of your 9
    • 10. LinkedIn Dashboard 101  Groups  Join your professional groups  Like and comment on discussions  Follow the most influential people in your groups  Create your own 10
    • 11. LinkedIn Dashboard 101  Jobs  Search for open jobs by location, company, date posted and more.  Post your job to receive applications from high-quality 11
    • 12. LinkedIn Dashboard 101  Inbox  Send, receive, and manage messages  Accept or ignore invitations  Companies  Check the companies you want to follow  Add your own 12
    • 13. LinkedIn Dashboard 101  More  Answers section - gain more exposure and become known as really an expert and break through in a specific industry or 13
    • 14. LinkedIn Dashboard 101  More  Get More Applications section - Use apps to share content, (i.e. WordPress, SlideShare, Google Docs) 14
    • 15. Ranking High on LinkedIn Search Ranking higher on LinkedIn in your certain keyword:  Allows you to be found by more people  Allows you to make more leads, more sales  Gives you more 15
    • 16. Optimize Your Keywords It’s very powerful if you can leverage adding keywords in your profile to rank first… or even on the top page. Your Industry Top Keywords To find your keyword, think Then think about what would about the industry you’re in. people be searching for on Google  If you’re in real estate or Yahoo, or Bing to find you or your service.  If you’re a web programmer  If you’re a web developer  If you’re in 16
    • 17. Getting the Top Spot on LinkedIn To increase your LinkedIn ranking, choose your keywords and add it on 5 different sections of your profile. 1. Headline 2. Current Work Experience 3. Your Past 4. Summary 5. Specialties Example: If you’re in Sports Industry, add the keyword “sports” in your profile 17
    • 18. Optimize Your Keywords 3 most powerful sections on your Profile. It’s what people see first when they do a People Search. 1. Headline 2. Current Work Experience 3. Past Work Experience Keyword “Sports” is 18
    • 19. Optimize Your Keywords Headline Current Work Experience Past Work 19
    • 20. Optimize Your Keywords Summary 20
    • 21. Optimize Your Keywords When you add keywords on your Profile…  Don’t make it look spammy  Make it as clean as possible  Abide by the rules of 21
    • 22. Get Your Own LinkedIn URL You can customize your Public Profile Link and add it on your:  Email signature  Business cards  On other social networking sites  Anywhere you 22
    • 23. Get Your Own LinkedIn URL To edit your Profile Link, follow the steps below: 1. On the LinkedIn page, click the Profile tab, then select Edit Profile. 2. Click the Edit link beside your Profile Link. 3. On the Your public profile URL section on the right, click the Customize your pubic profile URL link. 4. Enter your preferred profile name (should be clean, simple, and brandable), then click Set Custom 23
    • 24. What People Say About You Recommendations on LinkedIn are extremely powerful for your profile because it reinforce your professional identity online. It adds a lot of social proof. The more people that vouch for you the 24
    • 25. Recommendations on LinkedIn Why get recommended?  It helps you hire and get hired  It helps you find customers and partners  It builds your brand and reputation  It makes your network more valuable Who should recommend you?  Former managers  Colleagues and co-workers  Customers and clients  Business 25
    • 26. Giving and Getting Recommended The best way to receive recommendations is to give first. Give recommendations as much as you can. LinkedIn allows you to …  Request from colleagues and clients  Choose which recommendations to show on your 26
    • 27. LinkedIn and Twitter Integration You can tweet your LinkedIn status to your Twitter followers or automatically post your tweets as your LinkedIn status. Or do both. To manage your Twitter settings 1. Login to your LinkedIn account. 2. Hover your mouse over your name on the top-right of the LinkedIn page, then click Settings. 3. Under the Settings section, click the Manage your Twitter settings 27
    • 28. Summary Now your Summary is:  The meat of your Profile  The main kind of body  The part that you want everyone to read. You want to tell people:  Who you are  Who you help  And how you help 28
    • 29. Structure of Summary 1. Who you are  Make it so easy for people to understand basically what they can get from you as a relationship or as a connection  3-5 sentences at a time for the paragraphs 2. Who you help  Be specific on what location you serve  Niche down to a specific thing 3. How you help them  Call to actions (Example: “If you want a free weekly listing for my foreclosures, then [call, e-mail, go to website]”) 29
    • 30. Specialties Specialties is right below the Summary of your Profile.  Keywords for others to find you via the LinkedIn search tool  The keywords can be your past titles, your skills and names of companies, applications, industries, countries etc that you have experience 30
    • 31. Customize Your Websites As opposed to having the generic My Website, My Website, My Company, you can create your own custom title. Instead of showing… You can show this… This is going to help you drive more traffic to your website, blog, or contact 31
    • 32. Work Experiences Your career history tells your story. Be sure to:  Include both current position and past positions  Detail specific accomplishments in each  Let typeahead find your company, so you can connect with past 32
    • 33. Work Experiences You can add and edit your current and past work experience. They will be listed based on the time period you set. Specify your Title and Job 33
    • 34. LinkedIn Help Center To learn more, go to 34