Landing Pages and Facebook

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How to create Landing Pages on your Facebook Page to generate leads.

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Landing Pages and Facebook

  1. 1. Adding an Infusionsoft Landing Page to Facebook and Promoting it with Facebook Ads
  2. 2. By the end of this module, you should be able to do the following: Add an Facebook app landing page using an Infusionsoft web form Promote the landing page using Facebook Ads
  3. 3. Basically, what you need to do is to create the landing page using Infusionsoft. Get the URL for that landing page and copy it to the Woobox Iframe you install in Facebook. URL address
  4. 4. 1. Type “iFrame” the Facebook searchbar and chooseStatic Iframe Tab by Woobox.
  5. 5. 2. Click Install PageTab button.
  6. 6. 3. Select the fanpage where you want to installthe landing page, then click the Add Page Tabbutton.
  7. 7. 4. Click the Authorize the Tab Applicationbutton.
  8. 8. 5. Click the Go to App button.
  9. 9. 1. Visit https://developers.facebook.com/apps2. Select the app to modify and click Edit Settings
  10. 10. 3. Under the Page Tab section, select Wide (810px)and click Save Changes.
  11. 11. 1. Click the Enable option for the Timeline 810pxWide Mode.
  12. 12. 2. Click the Change Tab Image link to customize yourapp icon. (111px by 74px) Tab Image shows here
  13. 13. 1. Go to the Campaign Builder in Infusionsoft.2. Change the Landing Page Width to 770px.3. Choose Ready to make it ready for publishing.
  14. 14. 4. Copy and paste the Landing Page URL to the Woobox Iframe tab settings. Woobox Iframe
  15. 15. 1. Check the Hide Scrollbars box.2. Check the Show Share button at top of Tab box.3. Adjust the Height tall enough to completely display your landing page.4. Type the custom Tab Name.5. Click Save Settings.
  16. 16. Here’s how the landingpage looks like for fans(people who ‘liked’ yourpage).
  17. 17. You can choose to display a different page for a non-fan who visits your landing page.
  18. 18. 1. Go to www.facebook.com/advertising.2. Click Create an Ad.3. Follow the instructions and provide the necessary information.  Location  Demographics  Interests  Connections on Facebook4. You will notice the data on the Estimated Reach box changes as you specify your target audience/market for the ad you’re promoting.
  19. 19. Cost Per Click (CPC) vs. Cost Perthousand impressions (CPM)If you are paying on a cost per click basis,you are charged each time someone clickson your ad or sponsored story. Cost perthousand impressions (CPM) is the costper 1000 times your ad or sponsoredstory is displayed.Choosing between CPM or CPC dependson your marketing goals. If you arebuilding a brand, then you want viewersto see and remember your brand and youmay not be as concerned with gettingclicks. On the other hand, if you are tryingto sell a product, then you may be moreconcerned with a high click-through ratio.
  20. 20.  Suggested Best Practices for Advertising on Facebook https://www.facebook.com/ads/best_practices .php Campaign Cost and Budgeting https://www.facebook.com/help/?page=21979 1638048948

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