Don't spill all the beans.... There is no need to reveal EVERYTHING in your email subject line. It’s important to build some suspense, curiosity and intrigue...
“An effective subject line is approximately six to eight words, or around 45 to 50 characters,” says Matthew Johnson, EDM specialist at Vision 6. “The reason is that when a recipient actually views the email, most will do so in their preview pane and that’s limited to about six to eight words. You’ve only got that much space to attract the reader’s attention and entice the open.”
How to write awesome email subject lines
Digg is a goodsource of excellentheadlines.It’s a social newswebsite that letspeople vote storiesup or down, calleddigging andburying, respectively
They use curiosity-drivenheadlines that get people’sattention and leads readers to read the story. E-mail Subject-lines areabbreviated headlines with a punch!
Use benefit-driven subject linesthat get straight to the point andoffer a direct benefit to thereader right away or what’s in itfor them.
For example:• What You Can Do to be on Top of Google Places?• How Facebook FanPages Can Improve Your Sales?• Why You Should Not Miss Out the Mobile Trend?• Want to Grow Your Business on a Limited Budget?
Research what average Americans are talkingabout. What is trending right now?
Use what’s in the news! Are there any relatedheadlines you can adapt as your subject line?
Article Headline E-mail Subject-LineA Little Mistake That Cost A A Business Mistake That’sFarmer $3,000 A Year Costing You $3,000 A YearMake This 1-Minute Test of an Make This 1-Minute Test of anAmazing New Kind of Shaving Incredible New Way of LocalCream MarketingThe Crime We Commit Against The Crimes We Commit To CrushOur Stomachs Our CompetitorsSix Type of Investors – Which Three Types of Social Media –Group Are You In? Which One is Best For You?Discover the Fortune That Lies Discover the Fortune That LiesHidden in Your Salary Hidden in Your Tax Payments
• Power words evoke emotion powerful than an average• Shorter words are more powerful• Have a list of power words (positive & negative) and use it before and after writing your subject line Positive Negative Titan Latest You Smashes Deadly Success Shocking Ultimate Collapse Low Best Profit Discover Worst High Powerful Top Immediately Agony Bizaare Explodes Incredible Proven Slams Disappear Amazing Extra Improve Backlash Sucks
Instead of simply saying… Say…Report Teaches You How To Get Shocking Report Reveals TheTraffic From Google Secrets To Free Google Traffic10 Ways To Market Your 10 Sure-Fire Methods toBusiness Market Your BusinessSolving a Boring Party 5 Killer Solutions to End Boring PartiesNew Products that will Help Fresh Technologies that willYour Business Transform Your BusinessHow to Improve Your Golfing Why Mic Jaggar is a betterSkills golfer than you
• Your subject line is an invitation to dinner; you still have to cook the main course.• Use this subject line to get your email opened, but once you capture your reader’s attention, prove that you deserved it by providing a useful solution to their most pressing problem.• Remind your reader that someone understands what they are going through and cares about helping them, you will become their hero.