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   Customer reviews can make or break your         business        Google is now using reviews to rank your         busi...
Your reputation is important in this world of    social media.www.transformationaloutsourcing.com                 3
Happy customers are less likely to review (although it’s    getting easier with smart phones apps) but angry    customers ...
Rule #1 - Reviews must be genuine, don’t fake them.       Provide comment cards for in-store customers       Use Postero...
   Provide comment cards for in-store customers       1. Train staff to ask how the customers experience was and if      ...
   Use Posterous.com to upload handwritten reviews                                      Posterous.com is a free blogging ...
   Use Posterous.com to upload handwritten reviews 1. Scan the handwritten review    or fax and save it as a picture. 2. ...
   Use Posterous.com to upload handwritten reviews   5. Access your Google Places listing and write a review that        ...
    E-mail customers with a link to send their reviews in      your Google Places listing             Customers will be r...
    E-mail customers with a link to send their reviews in      your Google Places listing                                ...
    Create a “Customer Reviews/Testimonials” page on      your site      Google Places and Google Local Search regularly...
WP Customer Reviews - Samplewww.transformationaloutsourcing.com   13
    Use QR codes to lead customers to your Customer      Review pagewww.transformationaloutsourcing.com                  ...
Local Business Listing Robot (www.lblrobot.com) is a    service that automates the posting of your clients reviews.www.tra...
Google Places - The power of customer reviews
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Google Places - The power of customer reviews

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Learn how to optimize your Google Places with customer reviews

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Transcript of "Google Places - The power of customer reviews"

  1. 1.  Customer reviews can make or break your business  Google is now using reviews to rank your business  A constant stream of good reviews can increase your bottom line  Anyone can leave a good or bad review for your business, even your competitionwww.transformationaloutsourcing.com 2
  2. 2. Your reputation is important in this world of social media.www.transformationaloutsourcing.com 3
  3. 3. Happy customers are less likely to review (although it’s getting easier with smart phones apps) but angry customers will surely tell everyone!www.transformationaloutsourcing.com 4
  4. 4. Rule #1 - Reviews must be genuine, don’t fake them.  Provide comment cards for in-store customers  Use Posterous.com to upload handwritten reviews  E-mail customers with a link to send their reviews in your Google Places listing  Create a “Customer Reviews/Testimonials” page on your site  Use QR codes that lead customers to your Customer Review pagewww.transformationaloutsourcing.com 5
  5. 5.  Provide comment cards for in-store customers 1. Train staff to ask how the customers experience was and if they said it was great then say, "Wed really appreciate it if you would leave a nice review for us”. 2. Provide the customers with a comment card. 3. Offer customers incentives for giving reviews. ▪ Discounts ▪ Freebies ▪ Gift Certificateswww.transformationaloutsourcing.com 6
  6. 6.  Use Posterous.com to upload handwritten reviews Posterous.com is a free blogging website where you can easily and quickly post your customer reviews as scanned pictures. Scanning handwritten reviews and uploading them online will show Google that the reviews are genuine.www.transformationaloutsourcing.com 7
  7. 7.  Use Posterous.com to upload handwritten reviews 1. Scan the handwritten review or fax and save it as a picture. 2. Sign up for a free account in Posterous.com and login. 3. Create a post with the appropriate title, like “Customer Review from [Name]”. 4. Enter the customer’s verbatim, upload the scanned image, and publish the post.www.transformationaloutsourcing.com 8
  8. 8.  Use Posterous.com to upload handwritten reviews 5. Access your Google Places listing and write a review that includes the link to the specific Posterous blog post you created. ▪ Set up a Google alert for client reviews ▪ Some directories allows you to respond (Yelp and Google)www.transformationaloutsourcing.com 9
  9. 9.  E-mail customers with a link to send their reviews in your Google Places listing Customers will be required to sign in to their Google account before they can write a review.www.transformationaloutsourcing.com 10
  10. 10.  E-mail customers with a link to send their reviews in your Google Places listing Write a review button Upload a photo button Best Ever Badges iconwww.transformationaloutsourcing.com 11
  11. 11.  Create a “Customer Reviews/Testimonials” page on your site  Google Places and Google Local Search regularly crawls for user- generated reviews from the web.  WP Customer Reviews plugin allows you to setup a specific page on your blog to receive customer testimonials for your business/service OR to write reviews about multiple products (using multiple pages).  All submissions are moderated, which means that YOU choose which reviews get shown.  For more info, visit http://wordpress.org/extend/plugins/wp- customer-reviewswww.transformationaloutsourcing.com 12
  12. 12. WP Customer Reviews - Samplewww.transformationaloutsourcing.com 13
  13. 13.  Use QR codes to lead customers to your Customer Review pagewww.transformationaloutsourcing.com 14
  14. 14. Local Business Listing Robot (www.lblrobot.com) is a service that automates the posting of your clients reviews.www.transformationaloutsourcing.com 15
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